
Faculty & Research
Areas of Excellence: a 360° expertise for an impactful Research
AI, Data Science & Business
Objectives
How Artificial Intelligence (AI) and Data Science (DS) transform how firms do business?
In the digital era, data is the ultimate change-maker, and the leaders in the market are engaging with data through state-of-the-art innovations in business analytics.
The goal of this Area is to understand how to use data to engage with customers, improve business processes, design better products, manage various risks, and solve the innumerable wicked problems of society. Research in this Area proposes to advance research on various aspects of AI and DS that will significantly contribute to the well-being of individuals, organisations, and society.
For Indranil Bose, director of the Area, “The AI, Data Science and Business AE promotes collaborative research among colleagues interested in studying innovative uses of AI and DS in a variety of application areas related to business. Our focus is on understanding transformative technologies, evaluating their impact on businesses and consumers, and overcoming current and upcoming challenges through smart solutions. We perform impactful research using quantitative as well as qualitative techniques. We organize seminars, workshops, industry talks, and discussion groups to support our research endeavor.”
Specific sub-areas of research
2023 - 2024
CHAUDHURI, N., G. GUPTA, S. K. SHARMA, "Outpacing choices: Examining dynamic consumer preferences across multi-generational information-intensive digital products", International Journal of Information Management, August 2024, vol. 77, 102784.
https://doi.org/10.1016/j.ijinfomgt.2024.102784
CHEN, S., S. KE, S. HAN, S. GUPTA, U. SIVARAJAH, "Which product description phrases affect sales forecasting? An explainable AI framework by integrating WaveNet neural network models with multiple regression", Decision Support Systems, August 2024, vol. 176, no. 114065. https://doi.org/10.1016/j.dss.2023.114065
BAG, S., S. GUPTA, H.-L. CHAN, A. KUMAR, "Building smart product-service systems capabilities for circular supply chains in the Industry 4.0 era", Transportation Research Part E: Logistics and Transportation Review, August 2024, vol. 188, pp. 103625. https://doi.org/10.1016/j.tre.2024.103625
ORTIZ-BARRIOS, M., A. ISHIZAKA, M. BARBATI, S. ARIAS-FONSECA, J. KHAN, M. GUL, M. YÜCESAN, J.-J. ALFARO-SAÍZ, A. PÉREZ-AGUILAR, "Integrating discrete-event simulation and artificial intelligence for shortening bed waiting times in hospitalization departments during respiratory disease seasons", Computers and Industrial Engineering, August 2024, vol. 194, pp. 110405. https://doi.org/ 10.1016/j.cie.2024.110405
PATTANAIK, P. K., S. GUPTA, A. K. PANI, U. HIMANSHU, I. O. PAPPAS, "Impact of Inter and Intra Organizational Factors in Healthcare Digitalization: a Conditional Mediation Analysis", Information Systems Frontiers, August 2024. https://doi.org/10.1007/s10796-024-10522-w
LIN, W., A. TAAMOUTI, "Portfolio selection under non-gaussianity and systemic risk: A machine learning based forecasting approach", International Journal of Forecasting, July-September 2024, vol. 40, no. 3, pp. 1179-1188. https://doi.org/10.1016/j.ijforecast.2023.10.007
YANG, Z., W.-L. SHANG, L. MIAO, S. GUPTA, Z. WANG, "Pricing decisions of online and offline dual-channel supply chains considering data resource mining", Omega: The International Journal of Management Science, July 2024, vol. 126, pp. 103050. https://doi.org/10.1016/j.omega.2024.103050
CHAKRABORTY, D., A. KUMAR KAR, S. PATRE, S. GUPTA, "Enhancing trust in online grocery shopping through generative AI chatbots", Journal of Business Research, July 2024, vol. 180, pp. 114737. https://doi.org/10.1016/j.jbusres.2024.114737
ZEKHNINI, K., A. CHAOUNI BENABDELLAH, S. BAG, S. GUPTA, "Supply chain 5.0 digitalization: an integrated approach for risk assessment", Management Decision, July 2024. https://doi.org/10.1108/MD-12-2023-2329
WU, D., X. LIN, S. GUPTA, A. K. KAR, "Big Data Analytics Capability, Dynamic Capability, and Firm Performance: The Moderating Effect of IT–Business Strategic Alignment", IEEE Transactions on Engineering Management, July 2024, vol. 71, pp. 11638-11651. https://doi.org/10.1109/TEM.2024.3429648
GONZALEZ CORTES, D., E. ONIEVA, I. P. LÓPEZ, L. TRINCHERA, J. WU, "Portfolio construction using explainable reinforcement learning", Expert Systems: the Journal of Knowledge Engineering, July 2024, vol. 12. https://doi.org/10.1111/exsy.13667
TRINH, T., "The effect of modern information technology on corporate payout policy. Evidence from EDGAR implementation", Journal of Economic Studies, July 2024.
https://doi.org/10.1108/JES-05-2024-0366
HAN, S., L. CHEN, Z. SU, S. GUPTA, U. SIVARAJAH, "Identifying a good business location using prescriptive analytics: Restaurant location recommendation based on spatial data mining", Journal of Business Research, June 2024, vol. 179, pp. 114691. https://doi.org/10.1016/j.jbusres.2024.114691
YANG, Z., Q. LI, N. ISLAM, C. HAN, S. GUPTA, "Product Attribute and Heterogeneous Sentiment Analysis-Based Evaluation to Support Online Personalized Consumption Decisions", IEEE Transactions on Engineering Management, June 2024, vol. 71, pp. 11198-11211. https://doi.org/10.1109/TEM.2024.3413999
MODGIL, S., S. GUPTA, B. ZHANG, S. BAG, "Blockchain‐enabled supply chain finance strategies for a circular economy revolution", Business Strategy and the Environment, June 2024. https://doi.org/10.1002/bse.3853
CHAOUNI BENABDELLAH, A., K. ZEKHNINI, S. BAG, S. GUPTA, A. B. LOPES DE SOUSA JABBOUR, "Designing a collaborative product development process from a knowledge management perspective", Journal of Knowledge Management, June 2024. https://doi.org/10.1108/JKM-05-2023-0384
GUPTA, S., S. MODGIL, A. B. LOPES DE SOUSA JABBOUR, I. LAGUIR, R. STEKELORUM, "Towards digital transformation and governance in the healthcare sector", Information Technology and People, June 2024. https://doi.org/10.1108/ITP-02-2023-0179
KLAUS, P., A. MANTHIOU, "Metaverse retail: Pioneering research avenues for tomorrow's marketplace.", Journal of Retailing and Consumer Services, May 2024, vol. 78, pp. 103782. https://doi.org/10.1016/j.jretconser.2024.103782
TRINCHERA, L., K. M. MARCOULIDES, "A Novel Approach for Identifying Unobserved Heterogeneity in Longitudinal Growth Trajectories Using Natural Cubic Smoothing Splines", Journal of Behavioral Data Science, May 2024, vol. 4(1), pp. 1-18. https://doi.org/10.35566/jbds/marcoulides
MO, Y., K. YANG, S. HAN, S. GUPTA, "Multi-period heterogeneous fleet vehicle routing problem with self-pickup point selection: a last-mile delivery scenario in urban and rural areas", Annals of Operations Research, May 2024. https://doi.org/10.1007/s10479-024-06011-7
LONATI, S., M. RÖNKKÖ, J. ANTONAKIS, "Normality assumption in latent interaction models", Psychological Methods, April 2024. https://doi.org/10.1037/met0000657
PERON, M., "A digital twin-enabled digital spare parts supply chain", International Journal of Production Research, April 2024, pp. 1-16. https://doi.org/10.1080/00207543.2024.2338878
AHMAD HUSAIRI, M., P. ROSSI, "Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy", Decision Support Systems, April 2024, vol. 179, pp. 114166. https://doi.org/10.1016/j.dss.2023.114166
ALLAL-CHERIF, O., R. PUERTAS, P. CARRACEDO, "Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers", Technological Forecasting and Social Change, March 2024, vol. 200, no. 123113, pp. 1-14. https://doi.org/10.1016/j.techfore.2023.123113
SBRANA, G., H. YU, "Forecasting retail fuel demand in Chinese gasoline stations: a structural (double) damped trend approach", Journal of the Operational Research Society, March 2024. https://doi.org/10.1080/01605682.2024.2333321
BERLINSKI, E., J. MORALES, S. SAMUEL SPONEM, "Artificial imaginaries: Generative AIs as an advanced form of capitalism", Critical Perspectives on Accounting, March 2024, vol. 99, no. 102723. https://doi.org/10.1016/j.cpa.2024.102723
MARIĆ, J., M. PEJIĆ BACH, S. GUPTA, "The origins of digital service innovation (DSI): systematic review of ontology and future research agenda", Journal of Service Management, March 2024, vol. 35, no. 2, pp. 141-175. https://doi.org/10.1108/JOSM-12-2022-0404
CHAUDHURI, R., S. CHATTERJEE, S. KAMBLE, S. GUPTA, N. O. NDUBISI, A. BELHADI, "Corporate entrepreneurial leadership, resources, capabilities, and sustainable performance", Business Strategy and the Environment, March 2024, vol. 33, no. 3, pp. 2066-2083. https://doi.org/10.1002/bse.3585
ALHARMOODI, A. A., M. KHAN, C. MERTZANIS, S. GUPTA, P. MIKALEF, V. PARIDA, "Co-creation and critical factors for the development of an efficient public e-tourism system", Journal of Business Research, March 2024, vol. 174, pp. 114519. https://doi.org/10.1016/j.jbusres.2024.114519
GONZALEZ CORTES, D., E. ONIEVA, I. P. LÓPEZ, L. TRINCHERA, J. WU, "Autoencoder-Enhanced Clustering: A Dimensionality Reduction Approach to Financial Time Series", IEEE Access, February 2024, vol. 12, pp. 16999-17009. https://doi.org/10.1109/ACCESS.2024.3359413
FOSSO WAMBA, S., M. M. QUEIROZ, L. TRINCHERA, "The role of artificial intelligence-enabled dynamic capability on environmental performance: The mediation effect of a data-driven culture in France and the USA", International Journal of Production Economics, February 2024, vol. 268, pp. 109131. https://doi.org/10.1016/j.ijpe.2023.109131
UPADHAYAY, N. B., S. ROCCHETTA, S. GUPTA, S. KAMBLE, R. STEKELORUM, "Blazing the trail: The role of digital and green servitization on technological innovation", Technovation, February 2024, vol. 130, pp. 102922. https://doi.org/10.1016/j.technovation.2023.102922
OGBEIBU, S., J. EMELIFEONWU, V. PEREIRA, R. OSEGHALE, J. GASKIN, U. SIVARAJAH, G. ANGAPPA, "Demystifying the roles of organisational smart technology, artificial intelligence, robotics and algorithms capability: A strategy for green human resource management and environmental sustainability", Business Strategy and the Environment, February 2024, vol. 33, no. 2, pp. 369-388. https://doi.org/10.1002/bse.3495
BEHL, A., B. SAMPAT, V. PEREIRA, N. S. JAYAWARDENA, B. LAKER, "Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms", Annals of Operations Research, February 2024, vol. 333, no. 2, pp. 1103–1132. https://doi.org/10.1007/s10479-023-05290-w
BAG, S., G. SRIVASTAVA, S. GUPTA, U. SIVARAJAH, N. V. WILMOT, "The effect of corporate ethical responsibility on social and environmental performance: An empirical study", Industrial Marketing Management, February 2024, vol. 117, pp. 356-370.
https://doi.org/10.1016/j.indmarman.2024.01.016
BEHL, A., N. JAYAWARDENA, S. BHARDWAJ, V. PEREIRA, M. DEL GIUDICE, J. ZHANG, "Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies", Technovation, January 2024, vol. 129, no. 102902. https://doi.org/10.1016/j.technovation.2023.102902
NGUYEN, N. D. K., I. ALI, S. GUPTA, R. CHEN, B. S. NARESHO, "Bridging the Nexus Between Cloud ERP and Enterprise Resilience", Journal of Global Information Management, January 2024, vol. 32, no. 1, pp. 1-22. https://doi.org/10.4018/JGIM.336556
SRIVASTAVA, S. K., S. ROUTRAY, S. BAG, S. GUPTA, J. Z. ZHANG, "Exploring the Potential of Large Language Models in Supply Chain Management: A Study Using Big Data", Journal of Global Information Management, January 2024, vol. 32, no. 1, pp. 1-29. https://doi.org/10.4018/JGIM.335125
REN, J., H. DONG, A. POPOVIC, G. SABNIS, J. NICKERSON, "Digital platforms in the news industry: how social media platforms impact traditional media news viewership", European Journal of Information Systems, January 2024, vol. 33, no. 1, pp. 1-18. https://doi.org/10.1080/0960085X.2022.2103046
BEHL, A., B. SAMPAT, J. GAUR, V. PEREIRA, B. LAKER, A. SHANKAR, P. SHI, M. ROOHANIFAR, "Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? An empirical investigation, Technovation, January 2024, vol. 129, no. 102915. https://doi.org/10.1016/j.technovation.2023.102915
LAGUIR, I., S. MODGIL, S. GUPTA, S. KUMAR, R. STEKELORUM, "Supply chain dynamism and ambidexterity for sustainable performance", Production Planning and Control, January 2024, pp. 1-18. https://doi.org/10.1080/09537287.2024.2303359
JAUHAR, S. K., P. V. R. P. RAJ, S. KAMBLE, S. PRATAP, S. GUPTA, A. BELHADI, "A deep learning-based approach for performance assessment and prediction: A case study of pulp and paper industries", Annals of Operations Research, January 2024, vol. 332, no. 1-3, pp. 405-431. https://doi.org/10.1007/s10479-022-04528-3
XIA, X., S. CHEN, S. GUPTA, M. CHEN, X. LOU, M. WANG, "Strategy for Cross-Provincial Power Transition Under Renewable Portfolio Standards and Carbon Cap", Journal of Global Information Management, January 2024, vol. 32, no. 1, pp. 1-20. https://doi.org/10.4018/JGIM.348965
BENABDELLAH, A. C., K. ZEKHNINI, S. BAG, S. GUPTA, S. S. OBEROI, "Smart Product Design Ontology Development for Managing Digital Agility", Journal of Global Information Management, December 2023, vol. 31, no. 8, pp. 1-34. https://doi.org/10.4018/JGIM.333599
CHAUDHURI, R., S. CHATTERJEE, S. GUPTA, S. KAMBLE, "Green supply chain technology and organization performance: Moderating role of environmental dynamism and product-service innovation capability", Technovation, December 2023, vol. 128, pp. 102857. https://doi.org/10.1016/j.technovation.2023.102857
MALIK, N., A. K. KAR, S. N. TRIPATHI, S. GUPTA, "Exploring the impact of fairness of social bots on user experience", Technological Forecasting and Social Change, December 2023, vol. 197, pp. 122913. https://doi.org/10.1016/j.techfore.2023.122913
MIKALEF, P., K. SHARMA, S. CHATTERJEE, R. CHAUDHURI, V. PARIDA, S. GUPTA, "All eyes on me: Predicting consumer intentions on social commerce platforms using eye-tracking data and ensemble learning", Decision Support Systems, June 2023, vol. 175, pp. 114039. https://doi.org/10.1016/j.dss.2023.114039
TEH, C., S. ROVAI, C. PASQUINELLI, "AI in the Luxury In-Store Atmospherics", Symphonya. Emerging Issues in Management, November 2023, no. 1, pp. 9-31.
https://doi.org/10.4468/2023.01.02rovai.pasquinelli.teh
SAMADHIYA, A., A. KUMAR, S. YADAV, S. LUTHRA, C. J. CHIAPPETTA JABBOUR, R. AGRAWAL, "Artificial intelligence - partner relationships management for climate management in B2B firms to achieve sustainable competitiveness", Industrial Marketing Management, November 2023, vol. 115, pp. 510-525. https://doi.org/10.1016/j.indmarman.2023.11.002
LIN, W., A. TAAMOUTI, "Portfolio selection under non-gaussianity and systemic risk: A machine learning based forecasting approach", International Journal of Forecasting, November 2023. https://doi.org/10.1016/j.ijforecast.2023.10.007
FOSSO WAMBA, S., M. QUEIROZ, C. J. CHIAPPETTA JABBOUR, C. (. SHI, "Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?", International Journal of Production Economics, November 2023, vol. 265.
https://doi.org/10.1016/j.ijpe.2023.109015
PETRIDIS, K., N. PETRIDIS, F. BEN ABDELAZIZ, H. MASRI, "Ranking econometric techniques using geometrical Benefit of Doubt", Annals of Operations Research, November 2023, vol. 330, no. 1-2, pp. 411-430. https://doi.org/10.1007/s10479-022-04573-y
GUPTA, S., S. MODGIL, B. BHUSHAN, U. SIVARAJAH, S. BANERJEE, "Design and Implementation of an IIoT Driven Information System: A Case Study", Information Systems Frontiers, November 2023. https://doi.org/10.1007/s10796-023-10451-0
BAG, S., G. SRIVASTAVA, S. GUPTA, J. Z. ZHANG, S. KAMBLE, "Climate change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view", Industrial Marketing Management, November 2023, vol. 115, pp. 470-483. https://doi.org/10.1016/j.indmarman.2023.11.003
CHATTERJEE, S., R. CHAUDHURI, S. GUPTA, S. K. MANGLA, S. KAMBLE, "Examining the influence of industry 4.0 in healthcare supply chain performance: Moderating role of environmental dynamism", Journal of Cleaner Production, November 2023, vol. 427, pp. 139195. https://doi.org/10.1016/j.jclepro.2023.139195
CHATTERJEE, S., R. CHAUDHURI, S. GUPTA, U. SIVARAJAH, S. BAG, "Assessing the impact of big data analytics on decision-making processes, forecasting, and performance of a firm", Technological Forecasting and Social Change, November 2023, vol. 196, pp. 122824. https://doi.org/10.1016/j.techfore.2023.122824
MANDAL, S., A. K. KAR, S. GUPTA, U. SIVARAJAH, "Achieving Food Supply Chain Resilience During Natural Disasters Through Industry 5.0 Enablers—Empirical Insights Based on an FsQCA Approach", Information Systems Frontiers, October 2023. https://doi.org/10.1007/s10796-023-10439-w
DUVIVIER, F., G. GUPTA, "Unleashing Digital Agility: A Review of Literature on Agile Responses to Digital Challenges.", Journal of Global Information Management, October 2023, vol. 31, no. 8. https://doi.org/10.4018/JGIM.331092
QUEIROZ, M. M., S. FOSSO WAMBA, S. C. F. PEREIRA, C. J. CHIAPPETTA JABBOUR, "The metaverse as a breakthrough for operations and supply chain management: implications and call for action", International Journal of Operations and Production Management, October 2023, vol. 43, no. 10, pp. 1539-1553. https://doi.org/10.1108/IJOPM-01-2023-0006
JUSTY, T., E. PELLEGRIN-BOUCHER, D. LESCOP, J. GRANATA, S. GUPTA, "On the edge of Big Data: Drivers and barriers to data analytics adoption in SMEs", Technovation, September 2023, vol. 127, pp. 102850. https://doi.org/10.1016/j.technovation.2023.102850
MANTHIOU, A., V. H. LUONG, P. KLAUS, "Solo Tourism: Exploration and conceptualization – A semi-supervised machine learning approach", Journal of Travel and Tourism Marketing, September 2023, vol. 40, no. 6. https://doi.org/10.1080/10548408.2023.2255891
GUPTA, S., S. MODGIL, C. W. Y. WONG, A. K. KAR, "The role of innovation ambidexterity on the relationship between cognitive computing capabilities and entrepreneurial quality: A comparative study of India and China", Technovation, September 2023, vol. 127, pp. 102835. https://doi.org/10.1016/j.technovation.2023.102835
GUPTA, S., S. MODGIL, B. BHUSHAN, S. KAMBLE, J. MISHRA, "Digital innovation and transformation capabilities in a large company", Expert Systems: the Journal of Knowledge Engineering, September 2023. https://doi.org/10.1111/exsy.13452
2023-24
- Research Talk - Thursday, 12 October, 2023: Ning Zhong (assistant professor of marketing at Smeal College of Business, Pennsylvania State University). Using Text Analytics Models to Examine Consumer Mobility Patterns.
The AI, Data Science & Business, Insights & Value Creation sub-area
- Research Talk - Monday, 18 December, 2023, Paris campus: “Exploring the Power of Advanced Social Network Analysis in Understanding Business and Social Dynamics”, Giuseppe Giordano (University of Salerno).
- Research Talk - Wednesday, 15 May and Thursday 16 May, Reims Campus: Prof. Fan Yang Wallentin, Uppsala University. Prof. Wallentin's research interests focus on the theory and applications of structural equation modelling and other types of multivariate statistical analysis, particularly their applications in the social and behavioural sciences.
- Eye-Tracking Workshop - Thursday, 23 May, Rouen Campus: by Prof. Michel Wedel, Distinguished University Professor (PepsiCo Chair in Consumer Science), Robert H. Smith School of Business, University of Maryland. The eye-tracking workshop is open to all NEOMA Faculty and PhD students, as well as research collaborators from other business schools.
- Research Talk - Friday, 24 May, Rouen Campus and hybrid: Research Talk: "Strategic Merchant Competitions and Growth Opportunities for Small Deal Platforms" by Prof. Jie Zhang, Dean's Professor of Marketing, Harvey Sanders Fellow of Retail Management, Robert H. Smith School of Business, University of Maryland.
- Research Talk - Thursday, 6 June 2024, Reims Campus: Professor Riccardo Vecchio from the University of Naples Federico II. Professor Vecchio is renowned for his expertise in Wine and Food Marketing, Consumer Behavior, and Experimental Economics, making his research focus highly relevant to the themes of the Chair.
Pedagogy
Examples of courses linked to this sub-Area include: "Data Analytics for Strategic Decisions", "Financial Data & Analytics", "Blockchain and Fintech", "Data Science for Finance", "Big Data for Finance", "Machine Learning and Artificial Intelligence in Finance",” "Digital Markets and Society", "Search Engine Marketing and Community Management", "UX Design", "Unstructured Data Analysis", "Data Analysis and Business Intelligence", "Machine Learning and Artificial Intelligence for Business", "Product, Design and Innovation", "Ethics, Consumption and Technology"
Pint of Science Festival 2021. Gaël Bonnin talked about the impact of virtual reality on the attractiveness of tourist attractions at the Pint of Science Festival, a national event aimed at demystifying and making scientific research accessible to the general public. View the replay (at 39:40)
Chairs, partners, and funded projects
The AE includes two externally funded research projects:
- AdoptBlockChain (Grand Est Region) , whose goal is to study the adoption of blockchain technology and its impact in the supply chain context.
- AI adoption in Reims Firms (Grand Reims), whose goal is to evaluate the use of AI technologies by local industry and farmers, to understand the resistance to use and assess the business impact of AI adoption
The AE also integrates the SPOC Institute. Created in 2015 with an applied research orientation, the goal of SPOC Institute is to better the adoption as well as the societal and business consequences of the development of robotics.
FNEGE Medias: Giacomo Sbrana discusses making forecasts with damped model tendency using a structural approach. Watch video
Direction
POPOVIC Ales
Key facts
- 50+ research projects
- 20+ internal and external grants
- 30+ professors working on projects
- 104 courses
- SPOC Institute
Chairs, partners and financed projects


