The Complexity Advantage

How to make complexity an advantage?

Facing growing complexity in markets, business models, and behaviours, the research within NEOMA's Complexity Advantage Area of Excellence helps organisations turn complexity into a strategic advantage.

Mirco Peron presents the Complexity Advantage Area of Excellence

2025

Anjum, N., Paulraj, A., Blome, C., & Rajkumar, C. (2025). Environmental process design and performance: Understanding the key role of learning by doing and employee empowerment. International Journal of Production Economics. https://doi.org/10.1016/j.ijpe.2025.109563

Antony, R., Sharma, M., & Ishizaka, A. (2025). Green entrepreneurial mindset for a sustainable future: Does environmental dynamism have a say? Business Strategy and the Environment. https://doi.org/10.1002/bse.70355

Ariningsih, P. K., Irawan, C. A., Paulraj, A., & Dai, J. (2025). A pharmaceutical distribution network considering supply cycles, waste, and inequity. Computers and Operations Research, 176. https://doi.org/10.1016/j.cor.2024.106943

Belaounia, S., & Bouslama, G. (2025). International intensity, regional dispersion, and institutional distance: How a multinational configuration shapes capital structure. International Business Review, 34(6), 102504. https://doi.org/10.1016/j.ibusrev.2025.102504

Block, J., Brandstetter, C., & Zaggl, M. (2025). Maker motives and entrepreneurial opportunity evaluation in academic makerspaces. Small Business Economics. https://doi.org/10.1007/s11187-025-01018-1

Boasiako, K. A., Adasi Manu, S. A., Boamah, E. O., & Bonsu, C. O. (2025). Skilled labor shortage risk and dividend payout policy. The European Journal of Finance, 1–19. https://doi.org/10.1080/1351847X.2025.2553047

Boasiako, K. A., Adasi Manu, S., Kyiu, A., & Tawiah, B. (2025). Auditor litigation risk and capital structure dynamics. The International Journal of Accounting, 60(2). https://doi.org/10.1142/S1094406025500039

Byun, K., & Yoo, S. (2025). Does overconfidence of CEOs increase startup performance? The role of marketing capability. European Journal of Marketing. https://doi.org/10.1108/EJM-01-2024-0085

Caloffi, A., Colovic, A., Rossi, F., Yang, J., & Bagherzadeh Niri, M. (2025). Determinants of crowdsourcing openness in high-urgency conditions: A configurational approach. R&D Management. https://doi.org/10.1111/radm.70000

Cao, L., Yang, J., & Chen, Y. (2025). Managing artificial intelligence across functions for enhanced retail firm performance. European Management Review, emre.70042. https://doi.org/10.1111/emre.70042

Cavallo, B., & Ishizaka, A. (2025). A comparative study on precision of direct evaluations, the pairwise comparisons method and the Best-Worst Method. Omega: The International Journal of Management Science, 130. https://doi.org/10.1016/j.omega.2024.103175

Chibane, M., & Janson Calamaro, N. (2025). Is Bitcoin the best safe haven against geopolitical risk? Finance Research Letters, 74. https://doi.org/10.1016/j.frl.2024.106543

Colovic, A., Bagherzadeh Niri, M., & Liévin, J.-L. (2025). Choosing the right crowdsourcing strategy: Implications for governments' crowdsourcing initiatives. Public Administration Review. https://doi.org/10.1111/puar.13917

Colovic, A., Caloffi, A., Rossi, F., & Russo, M. (2025). Institutionalising the digital transition: The role of digital innovation intermediaries. Research Policy, 54(1). https://doi.org/10.1016/j.respol.2024.105146

Ding, R., Florackis, C., & Zhang, J. Z. (2025). Mandatory central clearing and derivatives offsetting. Accounting Forum, 1–21. https://doi.org/10.1080/01559982.2025.2591530

Faruquee, M., Paulraj, A., Zhang, L., & Irawan, C. A. (2025). Formal or informal governance mechanism: A contingent view in resolving supply chain disruptions. International Journal of Operations and Production Management. https://doi.org/10.1108/IJOPM-04-2024-0347

Jafari, H., Paulraj, A., & Ghaderi, H. (2025). Leveraging last mile logistics for customer responsiveness in omni-channel retailing: The contingency effects of environmental uncertainty. IEEE Transactions on Engineering Management, 72, 3200–3214. https://doi.org/10.1109/TEM.2025.3584211

Khan, J., Ishizaka, A., & Babai, M. Z. (2025). Enhancing multi-criteria inventory classification: Resolving boundary issues with VIKOR-Fuzzy Sorting. International Journal of Production Economics. https://doi.org/10.1016/j.ijpe.2025.109623

Khan, J., Ishizaka, A., & Kheybari, S. (2025). Risk assessment of perishable products supply chains amidst COVID-19 through multi-criteria visualization. IMA Journal of Management Mathematics. https://doi.org/10.1093/imaman/dpaf001

Kleinaltenkamp, M., Kleinaltenkamp, M. J., & Tierney, K. D. (2025). The emergence, stabilization, and destabilization of resources: Gated reverb and the sound of the 80s. Industrial Marketing Management, 129, 166–181. https://doi.org/10.1016/j.indmarman.2025.07.009

Le Dain, M.-A., Allal-Chérif, O., & Poissonnier, H. (2025). Identifying purchasing and supply management grand challenges through a literature review of its paradoxes. Supply Chain Forum: An International Journal, 1–16. https://doi.org/10.1080/16258312.2025.2575751

Li, W., Ding, R., & Zhang, Z. (2025). What role do directors' networks play in corporate brownwashing? Business Ethics, the Environment and Responsibility. https://doi.org/10.1111/beer.12793

Liu, F., & Sainathan, A. (2025). Maximizing profit and minimizing waste with buy-x-get-y-free promotion policies during clearance sales. Production and Operations Management. https://doi.org/10.1177/1059147825132

Loignon, A., Fonti, F., Bagherzadeh Niri, M., Gurca, A., & Shresta, S. (2025). When more is less: The role of social capital in managing talent in teams. Academy of Management Discoveries. https://doi.org/10.5465/amd.2023.0039

Lu, L., Jalali, H., & Menezes, M. B. C. (2025). An efficient algorithm for large-scale dynamic assortment planning problems. European Journal of Operational Research, S0377221725007349. https://doi.org/10.1016/j.ejor.2025.09.017

Lu, L., Jalali, H., & Menezes, M. B. C. (2025). An efficient algorithm for large-scale dynamic assortment planning problems. European Journal of Operational Research, S0377221725007349. https://doi.org/10.1016/j.ejor.2025.09.017

Mandal, P., & Roy, A. (2025). Fighting together: Agency vs. wholesale distribution contracts for digital content supply chains in the presence of piracy. Manufacturing & Service Operations Management, msom.2024.1186. https://doi.org/10.1287/msom.2024.1186

Mandal, P., Chakraborty, A., & Kumar, R. R. (2025). Investigating the manufacturer's decision to invest in generative AI. Journal of the Operational Research Society, 1–15. https://doi.org/10.1080/01605682.2025.2579853

Manthiou, A., & Kuppelwieser, V. (2025). An ethical triangulation approach to tourism. Tourism Management. https://doi.org/10.1016/j.tourman.2025.105154

Manthiou, A., Ayadi, K., & Fan, H. (2025). Destination in crisis: Place identity degradation. Annals of Tourism Research, 115, 104048. https://doi.org/10.1016/j.annals.2025.104048

Marval, M. (2025). International linkages between entrepreneurial ecosystems: Understanding the role of corporate accelerators. Small Business Economics. https://doi.org/10.1007/s11187-025-01025-2

Marval, M., & Mauer, R. (2025). Les transformations des accélérateurs corporate et leur influence sur les interactions grande entreprise-startup pour l'innovation ouverte. Innovations - Revue d'Economie et de Management de l'Innovation. https://doi.org/10.3917/inno.pr2.0182

Nakamura, A., Paulraj, A., Datar, A., & Barbieri, P. (2025). The intriguing effect of women board representation and women power on global supply base risk. International Journal of Operations and Production Management. https://doi.org/10.1108/IJOPM-10-2024-0933

Pan, X., Zhen, C., Mangla, S. K., Gupta, S., Ali, I., & Song, M. (2025). The impact of global value chain embeddedness on decarbonization in sunset industries. International Journal of Production Economics, 109764. https://doi.org/10.1016/j.ijpe.2025.109764

Paulraj, A., Anjum, N., & Blome, C. (2025). Joint information sharing governance in buyer-supplier relationships: The role of partnership and monitoring in acquiring useful supplier innovations. International Journal of Production Economics. https://doi.org/10.1016/j.ijpe.2025.109589

Paulraj, A., Barbieri, P., Blome, C., Rajkumar, C., & Prasanna, S. R. (2025). Could the double-edged nature of innovation partnership with suppliers invoke the "other sides" of trust and interdependence? Journal of Purchasing and Supply Management, 101054. https://doi.org/10.1016/j.pursup.2025.101054

Paulraj, A., Subramanian, N., Jayaram, J., & Blome, C. (2025). The dark and bright sides of dependence relationships and their effect on buyer-supplier unethical behaviour. International Journal of Production Research. https://doi.org/10.1080/00207543.2025

Paulraj, A., Zhang, I., Faruquee, M., & Irawan, C. A. (2025). Effect of product and process complexities on disruptions: Can coordination and transparency negate this effect? Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2025.02.010

Peron, M., Panza, L., Demiralay, E., & Talluri, S. (2025). Additive manufacturing for spare parts management: Is decentralized production always environmentally preferable? IEEE Transactions on Engineering Management, 72.

Peron, M., Saporiti, N., Coruzzolo, A. M., Lolli, F., & Holmström, J. (2025). The impact of additive manufacturing on supply chain resilience: A Delphi study. Technological Forecasting and Social Change, 219. https://doi.org/10.1016/j.techfore.2025.124231

Peron, M., Saporiti, N., Pozzi, R., & Ciano, M. P. (2025). Blockchain in the pharmaceutical sector: Empirical evidence on the associated challenges and countermeasures. International Journal of Production Economics, 288, 109685. https://doi.org/10.1016/j.ijpe.2025.109685

Quintane, E., Brashears, M. E., González-Gómez, H., & Brands, R. (2025). Gender, network recall, and structural holes. Personnel Psychology. https://doi.org/10.1111/peps.12691

Ramadhan, F., Irawan, C. A., Paulraj, A., & Cai, Z. (2025). A bi-objective truck traveling salesman problem with drone and boat considering an equity-based perspective in disaster relief distribution. IEEE Transactions on Engineering Management, 72, 3704–3719. https://doi.org/10.1109/TEM.2025.3597937

Rath, S. B., Mandal, P., Basu, P., & Tang, O. (2025). How a platform's private label interacts with a manufacturer's financing strategy. International Journal of Production Research, 1–26. https://doi.org/10.1080/00207543.2025.2599492

Sahoo, S., Venkatesh, V. G., Shi, Y., Sreedharan, V. R., & Schleper, M. C. (2025). Analyzing the effect of lean six sigma practices and green culture on circular manufacturing capabilities in achieving 3P performance. Business Strategy and the Environment, bse.70197. https://doi.org/10.1002/bse.70197

Seepana, C., Paulraj, A., & Datar, A. (2025). Environmental uncertainties and reciprocal investments within coopetition: The contingent role of appropriability mechanisms. International Journal of Production Economics, 109811. https://doi.org/10.1016/j.ijpe.2025.109811

Sodhi, M. S., Roscoe, S., Ellram, L. M., Tang, C., Sarkis, J., Handfield, R. B., Roehrich, J. K., & Schleper, M. C. (2025). Infiltration, interdiction, and other covert supply chain operations: A research agenda. International Journal of Operations & Production Management, 45(13), 233–252. https://doi.org/10.1108/IJOPM-02-2025-0115

Song, Y. (Amy), Kim, T. J., Zuo, P., & Fan, H. (2025). Navigating patients' word-of-mouth: Attribution theory and the dynamics of self-empowerment in elective medicine. Social Science & Medicine, 387, 118711. https://doi.org/10.1016/j.socscimed.2025.118711

Zaggl, M. (2025). How artifact-based and authority-based coordination affect propagation costs in open source software development. MIS Quarterly. https://doi.org/10.25300/MISQ/2024/18021

Zaggl, M. A., Linzmajer, M., Walsh, G., Reinhardt, R., & Pottbäcker, J. (2025). Success of mass customization toolkits: Product design typicality as boundary condition. Journal of Business Research, 200, 115669. https://doi.org/10.1016/j.jbusres.2025.115669

Zaggl, M., Malhotra, A., Alexy, O., & Majchrzak, A. (2025). Maximize the wisdom of the crowd for complex problems. MIT Sloan Management Review. https://sloanreview.mit.edu/article/maximize-the-wisdom-of-the-crowd-for-complex-problems/

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