Programme objectives

The programme is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with communications. The programme gives students the opportunity to master communications in a 360° approach while embracing the digital transformation. This programme trains communications experts who work in advertising and different communications agencies.

Skill sets

RNCP title: Manager communication d’entreprise (file no. 37012)

This programme enables students to:

• Define the corporate communications strategy
• Manage and deploy the communication strategy for the brand or product
• Manage the company’s reputation / e-reputation with internal and external targets
• Manage the human resources dedicated to corporate communication

This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

Programme highlights

Google Analytics and Google Ads

The classes prepare students for obtaining these certifications that validate the understanding of the fundamental principles of web analytics and on-line advertising.

Photoshop

Training that aims to develop visual-creation expertise.

Simbound simulation

This simulation offers students the chance to step into a company’s shoes and develop their digital communications strategy.

Creativity and Visual Design

Training in creativity techniques and DTP tools (Photoshop) as part of a partnership with a design school.

Cross-Border Project

Throughout the year, organised as if they worked in a Junior Agency, the students develop the communication strategy of a real advertiser. This project will lead them to collaborate with senior art directors in a creative workshop and to defend their project before a jury.

Conference on new communications challenges

Conferences are organised throughout the year on the new challenges of communication.

Coding School

As part of a course module on UX Design, students prototype a web solution and develop it after being trained in the basics of web programming through the NEOMA coding platform.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Masters Dissertation

The professional thesis is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A masters dissertation: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor

At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of Corporate Communication Manager degree is awarded to the participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

• Percentage of students sitting final examinations*: 100%
• Graduation rate*: 100%

Source: ^*2023-2024 Jury