Eduniversal ranking 2025 of the best Masters, AM and MBA - Marketing category
As it confronts over-informed consumers looking for guidance, meaning and experience, the marketing profession continues to reinvent itself. To address these new challenges, this Advanced Master gives you the keys to detecting and activating value-creation opportunities, remodelling avenues for innovation and establishing them with greater relevance and effectiveness.
The quality found in marketing research and decision-making is based on the ability of managers to understand consumer complexity and incorporate it into the core of their marketing strategies.
This programme will give you the skills to identify growth levers that can establish strong brands and to create long-lasting, rewarding strategies based in experience. Additionally you will be able to create omni-channel marketing and expand action plans that become immediately operational in the fast-moving consumer goods sector, while developing your leadership.
A well-known post-master degree recognised in the academic and professional spheres: 35 years of expertise in the area of field surveys and marketing – Network of 1060 graduates.
Extensive partnerships with major players in the sector of consumer goods: 70% of courses taught by professionals from the business world.
Simulations centred on the professionalisation process: real-life and virtual-reality cases, online simulations, business games, role-playing, field studies, etc.
A post-master degree combining professional expertise and individual coaching.
A work-linked training programme boosting entry in the professional world and tuition funding assured through professional training contracts.
Salim AZAR
Head of programme
A high-quality programme for marketing professions with major sectorial expertise in fast-moving consumer goods
The Advanced Master is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with marketing and fast-moving consumer goods. Its objective is train students to:
Its part-time schedule is compatible with professional activity.
This Advanced Master, Qualification on the RNCP sheet n° 37164 Marketing Manager, is based on four skill fields:
This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).
The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.
Market study project: completion of a quantitative study based on a company summary
Online Markstrat strategic marketing simulation: identify and implement marketing strategies for products intended for two different markets
Product manager simulation: Solve a marketing issue concerning the positioning of a brand and its reach among the target audience
Marketing studies:
Fast-moving consumer goods marketing:
Packaging, advertising and media agencies:
Consulting firms:
High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.
Based on a business problem, the thesis marks the end of the Advanced Master with a practical application of the acquired skills and concepts. An academic tutor supervises the thesis over several stages and points (methodology, progress report, etc.) before its final submission and oral defence.
The programme is recognised through a dual validation:
At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of “Marketing manager” degree is awarded to the participants.
If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.
Source: *2023-2024 Jury
The part-time format allows you to remain at your company and promotes your entry and development in the professional world.
Students from the class of 2024 have part-time contracts in companies such as:
APTAR, BARILLA, CARAMBAR AND CO., ELLE ET VIRE PRODUITS LAITIERS, FDG GROUP, GALERIES LAFAYETTE, HARMONIE MUTUELLE, KERING, LUNETTES POUR TOUS, MEDIAMETRIE, NESPRESSO, PLACE DES EDITEURS, RENAULT, SAMSUNG ELECTRONICS, YSEE SERVICES, etc.
100%
Part-time (work-study) format1
1 month
Average time to secure employment2
100%
Employment rate
at 6 months2
100%
Percentage of graduates entering targeted professions at 6 months3
Sources: 1 Course data 2023-2024 | 2 Graduate Employment Survey 2022 & 2023
This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.
*We accept applications from students holding one of the following diplomas :
Nationals of the European Community as well as international students aged under 25 years old and who have been residing in France for at least 12 months are eligible for this programme.
This programme is accessible to people with disability.
You need to fill out the application online.
The applications must be finalised no later than 10 days before the date of the interview.
You must include the required documents:
*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test on ICIMS.
The selection jury will decide on an applicant’s admissibility after reviewing their application.
Applicants deemed admissible after review of their applications then have a motivation interview via ZOOM.
Motivational interviews take place once or twice a month.
Definitive admission is communicated to each candidate within 7 days of the date of the motivation interview. Application fee: 100 €
Applications are accepted between October and August, subject to availability.
Given the limited number of places available, we advise applicants to apply as soon as possible.
Further dates will be published soon.
In 2019, after earning my Bachelor’s degree from ESSEC Business School, I decided to specialise in Marketing. I discovered the Specialised Master’s program in Marketing Research and Decision Making through a friend who had completed it the year before. This program perfectly matched my career goa...
Since the beginning of my career in marketing, I’ve nurtured a dream: to become a product manager. This professional goal, which I’ve pursued with passion, has always been at the heart of my ambitions. When I discovered the Specialised Master’s program in Marketing Research and Decision Making, I...
Our dedicated point of contact for personalised advice and support.
12 months
(One week of lessons, two weeks in the business)
€18,500
French
September 2025
Master's degree
Four-year Bachelor’s degree + 3 years of professional experience
Other situation
RNCP (French Register of Professional Certifications) Registered Level 7 Qualification RNCP sheet No. 37164 Manager Marketing
Advanced Master accredited by the "Conférence des Grandes Ecoles"
Registration date: 14/12/2022 - NEOMA
