MSc Marketing

BECOME A MARKETING LEADER OF TOMORROW

More about the ranking

Ranking

19th rank

Worldwide - QS Business Master’s Rankings 2027: Marketing

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The MSc Marketing at NEOMA Business School is a Master of Science programme that combines brand strategy, digital marketing, data analysis and consumer insights. Taught in English, it offers three tracks: International Brand Management, Digital & Data Marketing and Luxury Marketing, with the campus determined by your specialisation.

Programme overview

The MSc Marketing helps you build a broad understanding of marketing, then develop expertise in the field that matches your career goals. The programme combines core marketing knowledge with a choice of three specialist tracks:

  • International Brand Management: learn to build and develop brands across international markets.
  • Digital & Data Marketing: combine creativity, digital strategy and data analysis to design marketing initiatives and develop customer relationships.
  • Luxury Marketing: explore luxury codes, brand strategies and the expectations of luxury consumers.

Through strategic thinking, case studies and simulations, the programme helps you turn your knowledge into marketing decisions, while considering sustainability challenges and technological change.

schema msc marketing

Your MSc in 2 years!

If you hold a 3-year Bachelor’s degree, you may complete this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this option, see the “2-Year MSc Option” tab!

Programme strengths

Build a 360° understanding of marketing
Develop a broad understanding of marketing, from strategy and data analysis to digital marketing and the ethical use of AI.

Develop expertise that matches your career goals
Following a core curriculum, choose from three specialist tracks to develop the skills that align with your ambitions.

Put marketing into practice
Apply your knowledge through projects and practical challenges, including an immersive digital marketing simulation.

Learn from marketing experts
Draw on the expertise of NEOMA’s Marketing faculty and industry professionals to connect academic concepts with real-world marketing practice.

Mariyani Ahmad-Husairi

Head of Programme

“Become a marketing leader of tomorrow!”

Students in the MSc Marketing sharpen their marketing expertise with the choice of one of three concentration tracks. With their choice of track, candidates can tailor their specialisation to match their career aspirations and interests within the field of marketing:

schema msc marketing

To learn more about the MSc Marketing concentration tracks in detail, please download the programme brochure.

International Brand Management Track - Reims or Rouen

Learn to build and develop brands by connecting strategy, communication, innovation, services and retail. Business cases help you address sustainability and changing markets.

Digital & Data Marketing Track - Reims

Combine creativity and analysis to design digital initiatives, develop content and manage customer relationships. The track explores e-commerce, CRM, influencer marketing, traffic management and SEO.

Luxury Marketing Track - Paris

Explore luxury codes, brand narratives and experiences. The track combines consumer understanding, creativity and digital and sustainability transformations, with business cases and professional contributions.

A curriculum combining foundations and specialisation

The MSc Marketing combines core marketing knowledge with a specialist track, helping you develop a broad understanding of the discipline while building your expertise. You deepen your understanding of consumers, marketing strategy and data, then explore the specific challenges of your chosen field. 

Throughout the programme, case studies, projects and simulations help you apply your knowledge, test your ideas and explain the reasoning behind your decisions. A dissertation and four to six months of professional experience complete your studies.

Skills objectives

The MSc Marketing programme, awarding the Diplôme d’études supérieures spécialisées en management international (DESSMI), develops the ability to:

  • Conduct a functional diagnosis and implement an action plan incorporating international, digital and sustainability dimensions.
  • Conduct a scientific study and formulate a recommendation.
  • Develop ethical leadership skills to strengthen your managerial approach.

The certification’s skills blocks cannot be acquired separately. The proposed curriculum covers all skills blocks.

Inside the programme

Subject areas

The curriculum covers marketing research, data analysis and digital communication. Depending on your track, you explore brand management, digital marketing and customer relationships, or the specific challenges of luxury marketing.

Teaching and learning

Teaching combines academic research, case studies and input from professionals. Simulations place you in marketing decision-making situations. Business projects and cases challenge you to analyse a problem and present evidence-based recommendations.

Partnerships

Many courses within the MSc Marketing are conducted in partnership with companies that are industry experts, incorporating professional lectures and case studies based on current business issues. Some partnerships are long term while others are based on a year-by-year agreement.

Examples of past partners include: Nielsen, GFK, Ferrero, PepsiCo, Ogilvy, Publicis Sapient, Havas Media, among others.

Professional experience

Four to six months of professional experience allows you to apply your learning. This may take the form of an internship, fixed-term or permanent employment, or business creation, in France or abroad. Its relevance and validation arrangements are reviewed by the academic team.

Programme adjustments for high-level athletes and artists

Programme adjustments may be available to high-level athletes and artists, depending on their circumstances. Contact the programme team to discuss possible arrangements.

Distance learning

NEOMA’s distance learning systems address two essential needs: training managers who can adapt to hybrid working methods and preparing employees to engage in autonomous, lifelong learning.

To achieve this, NEOMA structures its learning approaches around the NEOPEDAGOGIE model. This model keeps in-person teaching at the heart of the student experience (approximately 90%), supplemented by independent, remote learning activities (around 10%).

These remote learning activities take the form of so-called "asynchronous" sessions. Each asynchronous session is designed to represent a workload equivalent to a 3-hour in-person class.

Students typically complete this workload on their computers, though the assigned tasks may also be experiential and/or non-digital in nature.
In this context, professors retain full pedagogical freedom to propose the most suitable content for course continuity and the intended learning objectives. They determine the appropriate assessments and decide when the remote work logically and seamlessly fits into the course schedule.

The distance learning systems thus provide students with the opportunity to engage with diverse types of content, such as:

  • Content specifically designed and organised on the Courses platform
  • Harvard Business School case studies
  • Fieldwork (surveys, interviews)
  • Complex projects, completed individually or in groups
  • iLearning content (high-end, NEOMA-designed distance learning content in the format of interactive web series)

In addition to these formats integrated into NEOPEDAGOGIE, some professors also use "flipped classroom" approaches, where students are encouraged to review content between in-person sessions to foster discussion and debate during classes.

Assessment Methods

The programme is validated through two forms of assessment:

  • continuous assessment: assessments conducted throughout the programme in the form of individual or group assignments to be submitted,
  • final assessment: conducted at the end of each course, this may take different forms and is predominantly individual.

At the end of the programme, once the ECTS credits for each year of study have been validated, participants are awarded the Level 7 DESSMI – MSc Marketing qualification.

If certain modules have not been validated and the corresponding credits have not been obtained, students may take a resit assessment during the scheduled periods.

Assessment results

  • Percentage of students sitting final examinations*: 100%
  • Graduation rate*: 100%

Source: *2023-2024 and 2024-2025 Juries

Shape your future in marketing

Give your ambitions a direction, whether you want to develop brands, design digital strategies or work in the luxury sector. Through specialist learning, professional experience and career support, the MSc Marketing helps you prepare for the roles that interest you, in France or internationally.

Career opportunities

International Brand Management

Build a career developing brands, understanding markets and shaping marketing strategies within companies or agencies.

Example roles include:

  • Brand Manager
  • Market Research Analyst
  • Digital Project Manager
  • Strategic Planner
  • Trade Marketing Manager

Digital & Data Marketing

Combine creativity and data analysis to develop brands’ digital presence, enhance customer experiences and improve marketing performance.

Example roles include:

  • Marketing Data Analyst
  • CRM Manager
  • Traffic Manager
  • Social Media Manager
  • Content Manager

Luxury Marketing

Pursue a career with luxury brands and houses, helping shape their identity, communication and customer experience.

Example roles include:

  • Luxury Brand Manager
  • Communications & PR Manager
  • Luxury Marketing Consultant
  • Fashion Buyer
  • Store Manager

Strengthen your career prospects with the NEOMA Alumni network

  • 80,000+ graduates in 156 countries
  • 320+ events each year (10,000+ participants in 2025)
  • 30 professional and special-interest clubs, 111 international chapters and 20 regional French chapters
  • 550+ volunteers

With more than 150 years of shared history, the NEOMA Alumni community connects you with fellow graduates, helping you explore internship opportunities, find your next role and build your career in France or abroad.

Further study

While the MSc is designed to prepare you for a career in your chosen field, you can also choose to continue your studies. The qualification awards the French Grade de Master, allowing you to apply for further study, including a PhD. Admission depends on the requirements of your chosen institution. For a PhD, you will also need to demonstrate your ability to undertake research.

Graduate outcomes

100%

Employment rate1

< 1 month

Average time to secure employment3

100%

Employment rate at 6 months3

99%

Graduates in targeted professions at 6 months2

Sources: 1 Course data 2024-2025 | 2 Graduate Employment Survey 2023 & 2024 | 3 2025 Graduate Employment Survey (Class of 2024) 

Admissions Requirements

1-year MSc:

  • Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
  • Proof of English language proficiency is required during the application process (TOEIC 4-Skills, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

  • Completion of a 3-year Bachelor’s degree (Open to all backgrounds)
  • Proof of English language proficiency is required during the application process (TOEIC 4-Skills, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Admissions process

  • Complete the online application: apply.neoma-bs.fr
  • Provide scanned copies of all original documents in English or French (CV, transcripts, etc.)
  • Candidates who meet the admissions requirements will be asked to complete a deferred interview
  • Admissions results are sent by email within two weeks of the interview.

Application fee : €100

Admissions calendar

Applications are accepted on a rolling basis, from September with a final deadline for submissions in mid-July. Applicants will be informed of the admission jury’s decision within two weeks of the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Tuition fees

The total tuition fee for the MSc Marketing is €19,500, including:

  • €19,000 in tuition fees
  • €500 in administrative fees 

Scholarships

Students may be eligible for scholarships of up to €9,000, based on criteria such as academic excellence or personal, sporting, or professional achievements.

Please note that these scholarships are reserved for international applicants, are limited in number, and are applied as a reduction in tuition fees.

Once admitted, interested international candidates are invited to contact the Admissions Team for more information: admissions@neoma-bs.fr 

Discover the International Pre-Master, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Programme overview

Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science (MSc) for graduates of a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in fields not directly linked to their desired MSc programme.

This first year of study in the International Pre-Master provides an overview of the core areas of business studies and the fundamentals of the selected MSc programme. Upon validation of this curriculum, students continue to their second year and obtain their Master of Science degree.

Please indicate your preferred Master of Science programme when preparing your application.

Programme strengths

Icône point fort

Build the academic foundations and skillset to access NEOMA’s Master of Science programmes

Icône point fort

Cultivate your cross-cultural competencies in a multicultural cohort of students, with instruction by an international faculty

Icône point fort

Develop your skills in independent, critical thinking and effective communication

Icône point fort

Empower your career trajectory thanks to career & personal development workshops

Icône point fort

Gain professional experience through a 4-to-6-month internship in your first or second year

Evaluation procedures

The programme is validated in two ways:

  • Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
  • Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.

At the end of the programme, participants must validate 60 ECTS credits.

If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.

Professional experience

A professional experience (of minimum four months) is mandatory to validate your 2-year MSc. It can take place at the end of the first or second year of studies, in France or abroad.

Marina Bastounis

Head of programme

Expand your professional horizons and reach for a Master of Science from a top French business school.

Stories

Anqi YANG
2013-14

The first year of my MSc was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to several fields of study, like economics and finance, helping me to read and analyse data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my skills. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL
2013-14

After completing a special two-year diploma in Marketing & Trade, I chose to go abroad and complement it with a bachelor’s degree in English. After graduating with a 3-year bachelor’s degree, I decided to enrol in the two-year MSc option at NEOMA Business School. It was the ideal solution for me, and I was able to earn a Master of Science. The first year at NEOMA prepared me for my MSc courses and the professional challenges of international business.

Participant testimonials

Choosing the Luxury Marketing track was a clear step towards specialising in an industry synonymous with excellence and craftsmanship has equipped me with a nuanced understanding of luxury brand management, consumer behaviour and market dynamics. I am confident that the blend of theoretical knowl...

Anna KOSORUKOVA

Operational Marketing Assistant Intern, Marionnaud

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The MSc Marketing offered a perfect blend of innovation and practical skill-building. I didn’t simply learn about the latest digital trends; it also helped me to understand how they resonate across different cultures and markets. It’s this unique blend of international exposure and cutting-edge m...

Eva HOFFMAN

Junior Marketing & Communication Manager Intern, Capgemini Switzerland

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I’ve always wanted to have a career in marketing, and being a driven and ambitious person, I was looking to find the right place, where I could be taught by experts in their fields and put my knowledge into practice. This programme has allowed me to challenge myself like never before. Thanks to t...

Davide TOMBINI

Marketing Management Trainee, L’Oréal (London)

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Coming from a background in international business, I was looking to specialise and learn about brands, marketing and consumer behaviour. The programme fit in immediately with my desire to be a brand expert and give visibility and exposure to companies. Choosing this programme was a great decisio...

Glennys Margarita PARRA NIETO

Marketing & Communications Coordinator, abe - advanced business events (Paris)

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Contact

Our dedicated point of contact for personalised advice and support.

Practical information

Programme format:

Full time

Programme duration:

  • 1-year course: 15 months (435 hours)
  • 2-year course: 12 months (1st year) + 15 months (2nd year)

Tuition & fees:

1-year course:

  • Tuition: €19,000
  • Administrative fee: €500

2-year course:

  • Year 1 (International Pre-Master) 
    Tuition: €10,500
    Administrative fee: €500
  • Year 2 (MSc) 
    Tuition: €19,000
    Administrative fee: €500

Location:

Reims, Rouen, Paris

Language of instruction:

English

Next intake date:

September 2027

Entry requirements:

  • 1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
  • 2-year course: 3-year Bachelor’s degree

Degree awarded:

Master of Science / French Ministry-approved degree (Bac+5 visé), conferring the Grade de Master / RNCP Level 7 / RNCP record No. 37684: Diplôme d’études supérieures spécialisées en management international
Registration date: 01/09/2023 – NEOMA

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