Your MSc in 2 years!
If you hold a 3-year Bachelor’s degree, you may complete this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this option, see the “2-Year MSc Option” tab!
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ApplyMSc Marketing
MSc Marketing
Programme presentation
The MSc Marketing is a comprehensive Master of Science programme designed to enable candidates to build an impactful brand strategy on a global scale.
By providing a combination of core marketing knowledge and specialised tracks, the programme equips graduates with the necessary skills and expertise to make an impact, effect change and deliver results in all realms of marketing – from digital and content marketing, B2B and B2C marketing, brand management, luxury and services marketing, and more.
The MSc Marketing is structured around a core programme and a concentration track. The core programme aims to provide students with a global and strategic foundation in marketing, while the concentration track endows them with expertise in one of the three following fields:
Programme strengths
Acquire a 360° view of marketing and boost your leadership
Tailor your master with a concentration track and become an expert in your field
Develop strategic thinking, data analysis, digital experience and ethical considerations in your approach to marketing
Put your knowledge into practice during an immersive digital marketing simulation
Learn from leading experts within NEOMA’s Marketing Department and professional guest lecturers who are experts in their fields
Isabelle ULRICH
Head of Programme (more info)
“Become a marketing leader of tomorrow!”
Students of the MSc Marketing sharpen their marketing expertise with the choice of one of three concentration tracks. With their choice of track, candidates can tailor their specialisation to match their career aspirations and interests within the field of marketing:
To learn more about the MSc Marketing concentration tracks in detail, please download the programme brochure.
International Brand Management Track
The International Brand Management Track is an in-depth, intensive track which provides a solid foundation in marketing principles and strategies, with an emphasis in building and managing brands in an era marked by sustainability challenges and transformation.
Students will:
- Acquire all the technical and managerial skills needed to succeed in a career in brand management.
- Gain insight into the integration of brand communities, brand narratives and storytelling in brand strategy.
- Engage with real-world brand management challenges and learn from industry experts during professional guest lectures and business cases developed with international brands.
Digital & Data Marketing Track
The Digital & Data Marketing track is a comprehensive track that combines the creative aspects of digital marketing with a strong foundation in data-driven strategies and analysis.
Students will:
- Understand how emerging technologies impact the consumer experience and learn to effectively manage and nurture customer relationships, make data-driven marketing decisions, and drive sales growth.
- Learn to develop content strategies that align with marketing goals and generate creative and engaging content for various media and platforms.
- Apply theoretical knowledge learned in the classroom in a real-world context via engaging simulations.
Luxury Marketing Track
The Luxury Marketing track, through a combination of academic rigour and practical insights, explores the power of storytelling in shaping the identity, perception and success of luxury brands.
Students will:
- Build a 360° understanding of luxury marketing and branding.
- Gain exposure to expert guest speakers and networking opportunities within the luxury sector in Paris.
- Put luxury marketing knowledge and skills to the text during an international luxury marketing challenge.
Programme objectives
The MSc Marketing aims to equip graduates with the necessary skills and expertise to make an impact, effect change and deliver results in all realms of marketing.
Upon completion of this programme, graduates will be able to:
- Master the fundamentals of the key areas of marketing.
- Analyse data and draw key insights in order to design and implement successful marketing strategies.
- Draw from a strong toolkit of soft and hard skills to excel in the fast-paced digital realm.
Skill sets
The MSc Marketing programme, awarding an advanced higher education degree in international management (DESSMI), provides the skills to:
- Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
- Conduct a scientific study and formulate a recommendation
- Develop ethical leadership abilities to strengthen one’s managerial posture
The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.
Programme highlights
Acquire a 360° view of marketing and boost your leadership
Develop strategic thinking, data analysis, digital experience and ethical considerations in your approach to marketing thanks to in-depth, focused courses addressing key areas of marketing. Engage during a leadership seminar and strengthen your negotiation and leadership skills.
Partnerships
Many courses within the MSc Marketing are conducted in partnership with companies that are industry experts, incorporating professional lectures and case studies based on current business issues. Some partnerships are long term while others are based on a year-by-year agreement.
Examples of past partners include: Nielsen, GFK, Ferrero, PepsiCo, Ogilvy, Publicis Sapient, Havas Media, among others.
Learn from academic and professional marketing experts
This Master of Science uses several innovative teaching methods applied to the marketing sector while also relying on active participation from marketing professionals and professors. NEOMA’s Marketing Department specialises in innovative research on topics such as consumer behaviour, marketing strategy, social media analytics, innovation and branding strategy in highly regarded journals in the field.
Professional experience (4-to-6 months)
The programme includes an internship or other practical experience (fixed-term contract, permanent contract, business start-up, etc.) where theories and skills are applied in a professional environment. Students are free to complete their professional experience in France or abroad, subject to approval by the internship director and based on its relevance to the programme and course content.
Adapted programme for high-level athletes and artists
High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.
To learn more about the MSc Marketing in detail, please download the programme brochure.
Evaluation methods
The programme is validated in two ways:
- Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
- Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.
At the end of the course and after validation of the ECTS for each year of training, the Level 7 DESSMI – MSc Marketing diploma is awarded to participants.
If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.
Evaluation results
- Percentage of students sitting final examinations*: 100%
- Graduation rate*: 100%
Source: *2023-2024 Jury
Take your career to the next level:
In today’s competitive landscape, companies are seeking marketing professionals with comprehensive understanding of global marketing strategies and management, as well as specific marketing expertise.
The MSc Marketing equips future marketers to lead innovative, impactful marketing projects by providing cutting-edge knowledge, practical skills, and specialised expertise tailored to the dynamic needs of the global marketplace.
The programme prepares students according to their chosen track for careers in digital marketing, brand management, luxury marketing, market research, or strategic marketing roles across industries.
Targeted professions
Interational Brand Management Track
Graduates of the International Brand Management track can aim for a variety of roles in brand management or marketing, including:
- Brand Manager
- Digital Project Manager
- Market Analyst
- Marketing Manager
- Project Manager
- Strategic Planner
- Trade Marketer
- And many others…
Digital & Data Marketing Track
Graduates of the Digital & Data Marketing track can pursue a number of roles in digital marketing, including:
- Marketing Data Analyst
- Customer Relationship Manager
- Web Traffic Manager
- Digital Designer
- Social Media Manager
- UX Designer
- Content Manager
- And many others…
Luxury Marketing Track
Graduates of the Luxury Marketing track can take on a range of roles in the luxury sector, including:
- Luxury Brand Manager
- Communications & PR Manager
- Luxury Consultant
- Fashion Buyer
- Junior/Senior Sales Advisor
- Retail Manager/Merchandiser
- Luxury Store Manager
- And many others…
Performance indicators
<p>100%</p>
Professional immersion1
<p>1 month</p>
Average time to secure employment2
<p>100%</p>
Employment rate at 6 months
<p>100%</p>
Percentage of graduates entering targeted professions at 6 months2
Sources: 1 Course data 2023-2024 | 2 Graduate Employment Survey 2022 & 2023
Admissions Requirements
1-year course:
- Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
- Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*
2-year MSc option:
- Completion of a 3-year Bachelor’s degree (Open to all backgrounds)
- Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*
*Contact us to learn more about the scores required for each test.
Admissions process
- Complete the online application: apply.neoma-bs.fr
- Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
- Candidates who meet the admissions requirements will be asked to complete a deferred interview
- Admissions results are sent by email within two weeks of the interview.
Application fee : €100
Admissions calendar
Applications are accepted on a rolling basis, from September with a final deadline for submissions in mid-July. Applicants will be informed of the admission jury’s decision within two weeks of the interview.
However, given the limited number of places, candidates are advised to apply as early as possible.
Additional recommendations
Candidates should demonstrate interest in investing in a future career in marketing via certifications, courses, etc. They should have at minimum an introductory knowledge of marketing and some notions of business.
Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.
Discover the International Pre-Master, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!
Programme overview
Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science (MSc) for graduates of a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in fields not directly linked to their desired MSc programme.
This first year of study in the International Pre-Master provides an overview of the core areas of business studies and the fundamentals of the selected MSc programme. Upon validation of this curriculum, students continue to their second year and obtain their Master of Science degree.
Please indicate your preferred Master of Science programme when preparing your application.
Programme strengths
Build the academic foundations and skillset to access NEOMA’s Master of Science programmes
Cultivate your cross-cultural competencies in a multicultural cohort of students, with instruction by an international faculty
Develop your skills in independent, critical thinking and effective communication
Empower your career trajectory thanks to career & personal development workshops
Gain professional experience through a 4-to-6-month internship in your first or second year
Evaluation procedures
The programme is validated in two ways:
- Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
- Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.
At the end of the programme, participants must validate 60 ECTS credits.
If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.
Professional experience
A professional experience (of minimum four months) is mandatory to validate your 2-year MSc. It can take place at the end of the first or second year of studies, in France or abroad.
Marina Bastounis
Head of programme
Expand your professional horizons and reach for a Master of Science from a top French business school.
Stories
Anqi YANG
2013-14
The first year of my MSc was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to several fields of study, like economics and finance, helping me to read and analyse data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my skills. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.
Romain PENNEL
2013-14
After completing a special two-year diploma in Marketing & Trade, I chose to go abroad and complement it with a bachelor’s degree in English. After graduating with a 3-year bachelor’s degree, I decided to enrol in the two-year MSc option at NEOMA Business School. It was the ideal solution for me, and I was able to earn a Master of Science. The first year at NEOMA prepared me for my MSc courses and the professional challenges of international business.
Participant testimonials
Choosing the Luxury Marketing track was a clear step towards specialising in an industry synonymous with excellence and craftsmanship has equipped me with a nuanced understanding of luxury brand management, consumer behaviour and market dynamics. I am confident that the blend of theoretical knowl...
Anna KOSORUKOVA
Operational Marketing Assistant Intern, MarionnaudThe MSc Marketing offered a perfect blend of innovation and practical skill-building. I didn’t simply learn about the latest digital trends; it also helped me to understand how they resonate across different cultures and markets. It’s this unique blend of international exposure and cutting-edge m...
I’ve always wanted to have a career in marketing, and being a driven and ambitious person, I was looking to find the right place, where I could be taught by experts in their fields and put my knowledge into practice. This programme has allowed me to challenge myself like never before. Thanks to t...
Davide TOMBINI
Marketing Management Trainee, L’Oréal (London)Coming from a background in international business, I was looking to specialise and learn about brands, marketing and consumer behaviour. The programme fit in immediately with my desire to be a brand expert and give visibility and exposure to companies. Choosing this programme was a great decisio...
Glennys Margarita PARRA NIETO
Marketing & Communications Coordinator, abe - advanced business events (Paris)Contact
Our dedicated point of contact for personalised advice and support.
Practical information
Programme duration :
1-year course: 15 months (435 hours)
2-year course: 12 months (1st year) + 15 months (2nd year)
Tuition fee :
1-year course: €19,300
2-year course: €30,300
Location :
Paris,
Reims,
Rouen
Language of instruction :
English
Next intake date :
October 2025
Entry level :
1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
2-year course: 3-year Bachelor’s degree
Degree awarded :
Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 37684, Advanced degree in international management
Registration date: 01/09/2023 - NEOMA
