The MSc in Business Analytics prepares students for positions that require data-driven and evidence-based decision-making. Taught by experienced professionals and an internationally recognised faculty, students will learn how to apply the latest academic thinking, along with analytical and computing tools, to make informed business decisions.

The curriculum is organised in intensive weekly modules. Mornings are spent on theory, while afternoons are devoted to workshops and practice.

During the course, students will acquire the following skills:

• A strategic understanding of business analytics and an awareness of the relationships between this discipline and other areas of business, enabling holistic judgments when analysing business situations.
• Critical thinking skills and the ability to make intellectual connections between quantitative and qualitative tools and contexts to effectively solve problems, make decisions, and develop new business opportunities, thereby strategically navigating the complex demands of today’s dynamic business environments.
• Effective communication skills, using business-specific terminology in written and verbal forms and the know-how to facilitate information flow in various organisational, social and intercultural contexts.
• Interpersonal and leadership skills essential to becoming highly effective business managers and leaders, as well as greater self-awareness, curiosity, visionary and strategic thinking, teamwork, reflection and knowledge transfer skills.
• Ethical reasoning skills, an understanding of social, civic, and professional responsibilities and the desire to add value to society.

The programme MSc Business Analytics, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s manager posture

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

Master data analytics

Explore data analysis across finance, marketing, and supply chain management, including data privacy and ethics.

Master analytics processes through courses such as Business Analytics & Strategy and Machine Learning & AI for Business to make a solid impact on organisational strategy.

A combination of innovative technical and managerial skills

Strengthen your communication, adaptability, critical thinking, and collaborative skills to effectively present findings. Adapt to evolving technologies, learn to solve problems, tackle challenges, and collaborate with stakeholders to achieve organisational objectives.

Earn globally recognised certifications

Elevate your profile and stand out in the competitive landscape with NEOMA’s foundational preparation for the IIBA® – CBDA certification exam. Upon meeting the criteria set by the International Institute of Business Analysis, showcase your expertise in business data analytics and become the go-to professional for organisations in search of top-tier skills.

Double degree option*

Thanks to NEOMA’s partnership with Elon University, students can pursue a double degree for the MSc Business Analytics. This is an excellent opportunity for students to increase their intercultural skills and understanding of global business as they live and study in two countries in one year, starting at NEOMA Business School in France in the fall and continuing to Elon University’s Martha & Spencer Love School of Business in the United States in spring.

*Selective option – places for this double degree are limited

Partnerships

Students will have the opportunity to work with industry and business professionals in various ways, such as through group consulting projects, dissertations, guest lectures and career exploration treks.

Professional experience (4-to-6 months)

The programme includes an internship or other practical experience (fixed-term contract, permanent contract, business start-up, etc.) where theories and skills are applied in a professional environment. Students are free to complete their professional experience in France or abroad, subject to approval by the internship director and based on its relevance to the programme and course content.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

To learn more about the MSc Business Analytics in detail, please download the programme brochure.

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI MSc Business Analytics is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

• Percentage of students sitting final examinations*: 100%
• Graduation rate*: 100%

Source: ^*2023-2024 Jury