NEOMA's Event, Conferences
More and more companies are turning to crowdsourcing to drive innovation. Yet many initiatives struggle to generate participation and to be effectively leveraged.
Who should design your next products: brand fans or more ordinary consumers? Should participants be featured in your communications? Can a company with a damaged reputation still mobilise a community? And why do some profiles refuse to take part, for fundamentally different reasons?
Drawing on experimental studies, company collaborations, and interviews with experts and participants, this session highlights sometimes counterintuitive findings that challenge traditional approaches.
It will provide practical insights to better understand what truly drives engagement, overcome participation barriers, and communicate more effectively around crowdsourced innovations.
🎤 Fanny Cambier, Assistant Professor of Marketing at NEOMA
🎤 Yohann Melamed, CEO & Founder of Agorize
📅 21 May 2026
⏰ 18:30 – 19:30
📍 Paris Campus
🌐 In English (French subtitles)
Fanny Cambier
Assistant Professor of Marketing
Fanny Cambier is an Assistant Professor of Marketing at NEOMA BS. Her research mostly focuses on consumer decision-making in crowdsourcing, co-creation, and AI contexts. She holds a PhD from UCLouvain (Belgium) and brings over 10 years of marketing experience from Unilever, Ferrero, and Mondelez International in research and classrooms.
6:00–6:30 PM
Networking
6:30–7:00 PM
Conference
7:00–7:30 PM
Q&A
