Mariyani is an Assistant Professor of Marketing at NEOMA Business School.  She received her BSc of Business Administration from Washington University in St. Louis (USA), MSc in Strategic Marketing and PhD in Marketing and Strategy from Cardiff University (UK). Her research interests are in the topics of marketing capabilities, crowdsourcing, artificial intelligence (AI) & product innovation and their relationship to firm performance. She currently teaches in the areas of Consumer Behavior, Market Intelligence & Quantitative Research Methods.  Her research has been presented at the American Marketing Association (AMA) Conferences and at the European Marketing Academy (EMAC) Conference. Mariyani also served as an ad hoc reviewer for the Journal of Marketing Management and Industrial Marketing Management. In her previous life, she worked as a marketing executive with an oil & gas Fortune 500 company for 9 years.