ULRICH, I., F. CAMBIER, "Organic brand extensions: psychological mechanisms underlying consumer evaluations" in 18th Global Brand Conference, 2025, Porto, Portugal
HAMDI-KIDAR, L., T. KAWAKAMI, F. CAMBIER, "Light & Shadow: How should managers rely on Brand fans for co-creation?" in Innovation & Product Development Management Conference (IPDMC), 2023, Lecco, Italy
HAMDI-KIDAR, L., T. KAWAKAMI, F. CAMBIER, "Comparing Regular Consumers and Brand Fans for Engagement in Creative Activities: A Managerial Perspective" in Academy of Marketing Science (AMS) Annual Conference, 2023, Nouvelle-Orléans, LA, United States
CAMBIER, F., I. PONCIN, "Interactions with Fallible Robots at the Front Desk: Understanding how Choice Improves Consumer Responses" in La Londe Conference, 2022
CAMBIER, F., I. PONCIN, "Fallible Service Robots at the Front Desk: How Choice to Interact with Them Improves Satisfaction and Repurchase Intentions." in 37ème congrès international, Association Française du Marketing (AFM), 2021
CAMBIER, F., I.PONCIN, "An investigation of the effects on consumer-brand relationships of service robot undesirable behaviours" in 2020 International Conference on Recent Advances in Retailing and Consumer Science (RARCS), 2020, Baveno, Italy
CAMBIER, F., I.PONCIN, "Co-creators Endorsing Their Winning Product Idea in Ads: Dealing with Brand Audiences’ Scepticism" in 2019 AMS Annual Conference, 2019, Vancouver, Canada
DJELASSI, S., F.CAMBIER, I.PONCIN, "Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work" in 2019 AMS Annual Conference, 2019, Vancouver, Canada
CAMBIER, F., I.PONCIN, "Proclaiming Brand Transparency: An Effective Strategy for Advertising Customer-ideated New Products" in AFM International Congress, 2018, Strasbourg, France
CAMBIER, F., I.PONCIN, "A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products" in AMS Annual Conference, 2018, New Orleans, United States
CAMBIER, F., I. PONCIN, "Non-participants and Brands’ Communication of Co-creational Efforts: A Matter of Trust" in 2017 ACR North America Conference, Advances in Consumer Research, vol. 45, pp. 551-552, 2017, United States
CAMBIER, F., I.PONCIN, "Fostering the Observing Brand Audience’s Willingness-to-engage through the Communication of Co-creational Efforts" in 2017 EMAC Conference, 2017, Groningen, Netherlands
CAMBIER, F., I.PONCIN, "Don, Contre-don et Sanction – Un Système de Don Triadique Expliquant les Attentes des Non-participants Envers les Marques Pratiquant la Co-création" in 2017 AFM International Congress, 2017, Tours, France
CAMBIER, F., "Communication of Co-creational Efforts to Non-participants: Mechanisms and Conditions Impacting their Affective Reactions and Brand Relationship" in AFM Doctoral Colloquium, 2017, Orléans, France
CAMBIER, F., I.PONCIN, "Advertising Co-created Innovations: A Risky Strategy for Well-known Brands in the Service Industry" in EIRASS Conference, 2017, Vancouver, Canada
DJELASSI, S., I.DECCOOPMAN, F.CAMBIER, I.PONCIN, "To Participate in Creative Crowdsourcing or Not? In Search of Meaning(fullness)" in 2017 AFM International Congress, 2017, Tours
CAMBIER, F., "Communicating Customer Empowerment Strategies to Non-participants: An Investigation of the Mechanisms and Conditions Impacting the Affective Reactions toward the Brand and the Brand Relationship" in AMS World Marketing Congress Doctoral Colloquium, 2016, Paris, France