Fanny CAMBIER is an Assistant Professor at NEOMA Business School, where she primarily teaches brand management, marketing communication, and innovation marketing. In 2020, she obtained her doctorate in Economics and Management Sciences, with a specialization in Marketing, from UCLouvain (Belgium). Her research focuses on consumer judgments and decisions in contexts related to new marketing practices, such as crowdsourcing or service robots. She regularly presents her work at international conferences including the ACR North America Conference and the AMS Annual Conference. Her contributions have been published in journals such as the Journal of Product Innovation Management, Journal of Business Research, Journal of Interactive Marketing, and Journal of Marketing Management. Before joining academia, Fanny Cambier worked for over 10 years as a marketing executive at Unilever, Ferrero, and Mondelez International, developing her career across Benelux and Australia.