Sara Jahanmir (MBA, PhD) is an Associate Professor of Innovation and Entrepreneurship at NEOMA Business School. Prior to joining NEOMA, she held full time academic appointment as Lecturer and Research Affiliate at Massachusetts Institute of Technology. Sara’s research revolves around identifying market opportunities for technology innovations, understanding determinants and barriers to adoption of such innovations in order to comprehend and influence late adopters in a technology's life cycle. Her work has been published in journals such as Journal of Business Research, Journal of Engineering and Technology Management and has also been featured in international media, such as The Wall Street Journal and The Wall Street Journal TV. Sara serves as a member of the editorial review board of Journal of Business Research, has considerable years of business experience and has been member of international juries in Innovation and Entrepreneurship competitions. Sara is also a Visiting Professor in schools in Europe, US and Asia and teaches Entrepreneurship, Innovation and Value Creation in MSc, MBA and EMBA programs.