LIN
LIN Yu
PhD in marketing
Yu (Anna) Lin is is Assistant Professor at NEOMA BS and a PhD Candidate in Marketing at the Chinese University of Hong Kong (CUHK). Her researchconsists of two primary streams. The first stream examines consumerdecisions in digital contexts, including product decisions on e-commerceplatforms, perceptions of online reviews, and responses to social mediainfluencers. The second stream investigates consumer decisions in socialcontexts, including product choices for others and prosocial behavior. Anna’swork has been published in the Journal of Consumer Research and theInternational Journal of Research in Marketing.
DAI, X., A. LIN, J. LIANG, C. YANG, B. H. SCHMITT, R. K. RATNER, "Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference", Journal of Consumer Research, March 2024, vol. 50, no. 6, pp. 1136-1156
10.1093/jcr/ucad054
MA, J., A. LIN, D. EIN-GAR, "Charitable maximizers: The impact of the maximizing mindset on donations to human recipients", International Journal of Research in Marketing, June 2023, vol. 40, no. 2, pp. 417-434
10.1016/j.ijresmar.2022.12.003
LIN, A., "The Luxurious Identity Multiplicity" in Association for Consumer Research Annual Conference, 2024
LIN, A., "Rather Share it with AI" in Association for Consumer Research Annual Conference, 2024
LIN, A., "Consumer Trust and Product Choice in Online Marketplaces" in ISMS Marketing Science Conference, 2024
LIN, A., "Consumer Trust and Product Choice in Online Marketplaces" in 14th POMS-HK International Conference, 2024
LIN, A., "Consumer Trust and Product Choice in Online Marketplaces" in Association for Consumer Research Annual Conference, 2023
LIN, A., "Consumer Trust and Product Choice in Online Marketplaces" in Association for Consumer Research European Conference, 2023
LIN, A., "Consumer Trust and Product Choice in Online Marketplaces" in European Marketing Academy Annual Conference, 2023
LIN, A., "Charitable Maximizers" in Association for Consumer Research European Conference, 2023
LIN, A., "Charitable Maximizers" in European Marketing Academy Annual Conference, 2023
LIN, A., "Charitable Maximizers" in Association for Consumer Research Annual Conference, 2019, Atlanta, GA, United States
DAI, X., A. LIN, J. LIANG, C. YANG, B. H. SCHMITT, R. K. RATNER, "Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference", Journal of Consumer Research, March 2024, vol. 50, no. 6, pp. 1136-1156
DOI : 10.1093/jcr/ucad054
MA, J., A. LIN, D. EIN-GAR, "Charitable maximizers: The impact of the maximizing mindset on donations to human recipients", International Journal of Research in Marketing, June 2023, vol. 40, no. 2, pp. 417-434
DOI : 10.1016/j.ijresmar.2022.12.003