MANCEAU
HDR (Authorization to supervise research), Management, Marketing
Professor Delphine Manceau is the Dean of Neoma Business School (France). She holds a PhD from HEC Paris (1996). She was a senior research fellow at the Wharton School, University of Pennsylvania (1997). Delphine Manceau is member of the EQUIS Committee, and was Chair of the European Advisory Council (EAC) of AACSB (2018-2020).
As a Professor of Marketing and Innovation, she has published papers in such journals as Journal of Product Innovation Management (JPIM), International Journal of Research in Marketing (IJRM), International Journal of Industrial Organization (IJIO)… She published several books on marketing and innovation, and is the co-author of the French edition of Marketing Management with P. Kotler & K. Keller (16th edition in 2019, Pearson Education). In 2009, she wrote a report for the French Minister of Economics on the innovative capacities of French and European companies, entitled A new approach to innovation, with P. Morand. She founded i7, the Institute of Innovation and Competitiveness, an academic think tank on innovation in 2011. She was a member of the EU Commission High Level Expert Group “Research, Innovation and Science Policy” (RISE) in 2015-2018.
Areas of research
Innovation
New Product Development
Marketing Management
MANCEAU, D., "Delphine Manceau (Neoma): «Pour réussir la transition écologique, nous devons avoir une approche multidisciplinaire»", Le Figaro, March 2022
MANCEAU, D. - "[Initiatives] NEOMA Business School obtient le label DD&RS - citation- Esteval Editions" - 2024