MANTHIOU

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MANTHIOU

HDR (Authorization to supervise research), Management Science

Aikaterini MANTHIOU is the Director of the Marketing Specialization for Apprentices, Full Professor (Ph.D., HDR) of Marketing at NEOMA Business School. She has several years of working experience in different industries such as hotel sector, banking and investment projects in China. Her primary research interests are tourism and hospitality marketing, ethical consumption and social media marketing for brands. Her research papers have been published in leading journals such as Tourism Management, Journal of Travel Research, Journal of Business Research, Psychology & Marketing, International Journal of Hospitality Management, Electronic Markets, Journal of Services Marketing, Journal of Service Management, Journal of Travel and Tourism Marketing amongst others. Prof. Manthiou has also led several special issues for ranked academic journals and serves as a reviewer for multiple outlets.

MANTHIOU, A., V. G. KUPPELWIESER, "An ethical triangulation approach to tourism", Tourism Management, August 2025, vol. 109

10.1016/j.tourman.2025.105154

SPIELMANN, N., A.MANTONAKIS, B.BABIN, A.MANTHIOU, "The Telepresence Effect: Changing Attitudes via Virtual Tours in Marketing Communications" in Association for Consumer Research, 2016, Berlin, Germany

MANTHIOU, A., P. KLAUS , A. TARQUINI, M. WETZEL, "The Ultimate Luxury Tourism Experience (ULTX)" in MONACO SYMPOSIUM ON LUXURY 2023, 2023

MANTHIOU, A., L.CHIANG, L.TANG, "Developing a successful Facebook fan page based on costumers" in Human Behavior, Psychology, and Social Interaction in the Digital Era.., IGI Global, 2014

MANTHIOU, A., V. G. KUPPELWIESER, "An ethical triangulation approach to tourism", Tourism Management, August 2025, vol. 109 DOI : 10.1016/j.tourman.2025.105154