Moyra Marval is an Assistant Professor of Strategy and Entrepreneurship at NEOMA Business School. She holds a Ph.D. from ESCP Business School and Université Pantheón-Sorbonne in France. She also has an MBA from IE Business School (Spain), and a Bachelor Degree in Industrial Engineering. Moyra’s research looks at organizations that provide entrepreneurial support to startups such as incubators and accelerators. She is particularly interested in contexts where large firms and startups collaborate to innovate, and in how tensions emerging from those collaborations might be managed. Moyra presents her research regularly at various international conferences including Babson, Strategic Management Society, and EGOS. At NEOMA Business School, Moyra teaches Strategy, Entrepreneurship, and Innovation courses. Before her PhD., Moyra worked as a Strategy Consultant advising clients from the energy, healthcare, and financial sectors.