PUESCHEL
PUESCHEL Julia
PhD in Management Sciences, specialization in Marketing
Julia Pueschel is Assistant professor of marketing and director of MSc Luxury Marketing at Neoma Business School. She was awarded a Ph.D. in management sciences at Université Paris Dauphine, PSL University, Paris. She teaches consumer behavior, marketing strategy, product design and innovation, and qualitative research methods. Her primary research interests are in luxury marketing, luxury counterfeit consumption, consumer behavior, and qualitative research methods. Her work has been published in the Journal of Business Research, Recherches et Applications en Marketing, and Management International. Prior to becoming an academic, she worked in business organizations in the United Arab Emirates as a member of higher management and had developed an interest in studying luxury brands and consumer behavior.
PUESCHEL, J., C.CHAMARET, B.PARGUEL, "Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries", Journal of Business Research, August 2017, vol. 77, pp. 184-194
10.1016/j.jbusres.2016.11.008
PUESCHEL, J., B. PARGUEL, C. CHAMARET, "Talking about my generation : comment les valeurs façonnent la consommation de luxe", Recherche et Applications en Marketing, June 2021, vol. 36, no. 2, pp. 21-41
10.1177/2051570720966273
PUESCHEL, J., "I Want It All and I Want It Now. Motivations of Counterfeit Luxury Consumption Among GCC Consumers", Management International, January 2021, vol. 24, pp. 36-48
PUESCHEL, J., M. C. ZANETTE, M. TOUZANI, "Re-arranging dressing practices: the role of objects in spreading ugly luxury " Marketing Research Seminar - Neoma Business School. 2021, On-line, France
PUESCHEL, J., "Luxury brands and luxury consumers in the GCC countries" ecture / Workshop for graduate students of Paris – Dauphine University. 2018, Dubai, United Arab Emirates
PUESCHEL, J., "Consumption of counterfeit luxury goods" Research Seminar of M-Labs, Dauphine University. 2018, Paris, France
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" Women Empowerment, French Embassy. 2016, Abu Dhabi,, United Arab Emirates
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" Research Seminar of Sociology and Philosophy Department,Paris-Sorbonne University Abu Dhabi. 2016, Abu Dhabi, United Arab Emirates
PUESCHEL, J., M. C. ZANETTE, L. B. XAVIER, I. ULRICH, "Introducing Digital Luxury Wearables: Imaginaries and Practices" in Fifty Years of Consumer Research, 2023
GOUDEY, A., J. PUESCHEL, S. MOOKHERJEE, S. HAO, "Brands in Metaverse", Global Marketing Conference, pp. 963-963, 2023, Seoul
DOI : https://doi.org/10.15444/GMC2023.12.03.0
PUESCHEL, J., S. MOOKHERJEE, S. HAO, A. GOUDEY, "Metaverse & Brands" in Special Conference on Metaverse, Advances in Consumer Research, 2023
ULRICH, I., J. PUESCHEL, M. C. ZANETTE, X. BURTIN, "Introducing Digital Luxury Wearables: Imaginaries and Practices" in Global Marketing Conference, 2023
PUESCHEL, J., S. ICHIKAWA, S. HAO, M. TOUZANI, "From mainstream to ugly luxury: Evidence from Chinese millennials" in Monaco Symposium on Luxury 2023, 2023, Monaco
HOU ANDRE, A., B. PARGUEL, J. PUESCHEL, "COO effect in Chinese luxury consumption: Does generation matter?" in Global Marketing Conference, Global Marketing Conference, pp. 80-87, 2023, Seoul
DOI : https://doi.org/10.15444/GMC2023.01.10.03
PUESCHEL, J., S. MOOKHERJEE, "Luxury Brands in Metaverse" in Association for Consumer Research, 2022
PUESCHEL, J., M. C. ZANETTE, I. ULRICH, "Introducing Digital Luxury Wearables: imaginairies and practices" in International Conference on Crypto-Marketing, 2022
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in Monaco Symposium on Luxury, 2018, Monaco, Monaco
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in Academy of Marketing Science Annual Conference, 2018, New Orleans, United States
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in EURAM, 2018, Reykjavík, Iceland
PUESCHEL, J., ""I Want It All and I Want It Now. Motivations of Counterfeit Luxury Consumption Among GCC Consumers" in ATLAS-AFMI Conference, 2018, Paris, France
PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in Atlas-AFMI Conference, 2017, Antananarivo, Madagascar
PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in The Mystique of Luxury Brands Conference, 2017, Seoul, Korea, Republic Of
PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in Global Fashion Management Conference, 2017, Vienna, Austria
PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in ANZMAC Conference, 2017, Melbourne, Australia
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" in Monaco Symposium on Luxury, 2016, Monaco, Monaco
PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" in Atlas-AFMI Conference, 2016, Nice, France
PUESCHEL, J., C. CHAMARET, "Counterfeit Luxury Consumption and the Role of Culture" in Counterfeit Luxury and Consumption., Cláudio Félix Canguende-Valentim, António Carrizo Moreira, Vera Teixeira Vale Eds, Routledge, Taylor & Francis Group, 2025
PUESCHEL, J., C.CHAMARET, B.PARGUEL, "I. Le rôle de la culture dans la consommation de contrefaçon de luxe : le cas des Émirats arabes unis" in L'état du management., V. Guillard et B. Oxibar Ed., Editions la Découverte, pp. 7-15, 2019
SRIVASTAVA, G., S. BAG, P. J. RAMUDU, S. K. SHRIVASTAV, J. PUESCHEL, A. C. BENABDELLAH, "Theoretical Perspectives on the Impact of Generative AI on the Tourism Sector: A Literature Review", Journal of Global Information Management, September 2025, vol. 33, no. 1
DOI : 10.4018/JGIM.388177
PUESCHEL, J., S. BORRAZ, "What Does Luxury Meme? New Cultural Intermediaries And The Reconfiguration Of Luxury Meanings", Advances in Consumer Research, October 2023, vol. 51, pp. 416
PUESCHEL, J., M. C. ZANETTE, L. B. XAVIER, I. ULRICH, "Introducing digital luxury wearable assets: imaginaries and practices", Carnets de la Consommation, June 2023, vol. 10, no. 6
PUESCHEL, J., "The role of culture in the consumption of luxury and luxury counterfeits", Luxury adviser, January 2022
ZANETTE, M. C., J. PUESCHEL, M. TOUZANI, "Re-arranging dressing practices: The role of objects in spreading ugly luxury", Journal of Business Research, June 2022, vol. 145, pp. 784-800
DOI : 10.1016/j.jbusres.2022.02.087
PUESCHEL, J., "The metaverse could be a goldmine for luxury brands - but only if they listen to gamers' concerns", Luxury adviser, November 2022
PUESCHEL, J., B. PARGUEL, C. CHAMARET, "Talking about my generation : comment les valeurs façonnent la consommation de luxe", Recherche et Applications en Marketing, June 2021, vol. 36, no. 2, pp. 21-41
DOI : 10.1177/2051570720966273
PUESCHEL, J., "I Want It All and I Want It Now. Motivations of Counterfeit Luxury Consumption Among GCC Consumers", Management International, January 2021, vol. 24, pp. 36-48
PUESCHEL, J., C.CHAMARET, B.PARGUEL, "Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries", Journal of Business Research, August 2017, vol. 77, pp. 184-194
DOI : 10.1016/j.jbusres.2016.11.008