YANG
YANG Xingming
Doctor of Philosophy in Marketing (PhD)
Xingming Yang is an Assistant Professor of Marketing Management at NEOMA Business School. Xingming specializes in behavioral studies and works with other research methods such as qualitative interviews. Xingming's research focuses on consumer behavior in the digital environment, as well as human-robot interaction in retail. She is also interested in price research and sustainable consumption.
YANG, X., M. GARNIER, "Rethinking the impact of interactive technologies on the retailing experience. Synthesis, conceptual approach, and research agenda.", Recherche et Applications en Marketing, September 2022, vol. 37, no. 3, pp. 13-58
10.1177/20515707221102684
YANG, X., M. GARNIER, "The dilemma of playing it interactive: a cool but intrusive trend" in International Marketing Trends Conference, 2022, Rome, Italy
YANG, X., M. GARNIER, "Interactive Technology in the Physical Retail Experience: An Integrated Model and Directions for Future Research" in Recent Advances in Retailing and Consumer Service, 2022, Baverno, Italy
GARNIER, M., X. YANG, "Comprendre l'utilisation forcée des technologies en magasin" in Colloque Etienne Thil, 2021, Lille, France
YANG, X., "Service robot vs. salesperson how consumers perceive product information from the frontline interaction" in EMAC conference, 2023, Odense, Denmark
YANG, X., M. GARNIER, "Rethinking the impact of interactive technologies on the retailing experience. Synthesis, conceptual approach, and research agenda.", Recherche et Applications en Marketing, September 2022, vol. 37, no. 3, pp. 13-58
DOI : 10.1177/20515707221102684