Jing Li is an Assistant professor of Information Systems Management at NEOMA Business School in France. Jing’s research interests include E-commerce, User-generated Content, Customer Relationship Management, and Generative Artificial Intelligence. Her research appears in top-tier international business journals, including Journal of Marketing, Information Systems Research, Journal of Business Ethics, Journal of Business Research, Journal of the Association for Information Science and Technology, Information & Management, and Internet Research. Jing serves as an ad hoc reviewer for several journals including the Journal of Marketing, Information & Management, Information Technology and Management, and Internet Research, among others.