Ilaria Querci is Assistant Professor of Marketing at NEOMA Business School. She received her PhD from the Sapienza University of Rome and was a post-doc researcher at Ca’ Foscari University of Venice. Her research interests focus on human interaction with AI technologies, particularly regarding consumer-smart object relationships, consumer resistance to the adoption of and privacy concerns towards AI technologies. She is also interested in pro-environmental behavior. Her work has been published in Psychology & Marketing and Technovation. She also presented at international marketing conferences like the European Marketing Academy Conference (EMAC) and the Association for Consumer Research (ACR).