Get an insight into the French success story of event management.
Sport Federations and Major Events Management
Sport Federations and Major Events Management
Why join this programme ?
Expect an authentic NEOMA Business School experience. During this programme you will develop your intellectual curiosity and your passion for Sports through an exciting experience at NEOMA Business School. You will expand your understanding in Sport management while mixing with students all around the world in classes.
Expand your understanding and knowledge base of Sport management.
Learn from the best in major sports management in France through guest speakers.
Enjoy a unique French experience among an international network of students and professionals.
What will you learn ?
- Sport Management the French model
Students will learn about the French and European governance of sport as well as the key strengths and weaknesses. - Major Sporting Events
Students will gain a clear insight into the organisation and running of major events and a unique understanding of the bidding process. - Sports Marketing and Sponsorship
Students will explore Marketing and Sponsorship cases around brands and companies.
Contact us
Only students nominated by a partner university can participate.
Modules
With major sporting partners, NEOMA Business School has created the Sport Federations and Major Events Management programme, giving participants a solid insight into the French success story of event management through modules taught at our Paris campus, visits to Federations in Paris and guest speakers.
Sport Management – The French Model, Strengths and Future Challenges
Students will learn about the French governance of sport as well as its key strengths and weaknesses.
Managing Major Sporting Events – Sports Event to Softpower Influence
The following topics will be handled:
- Running and the bidding process
- The Women’s World Cup
- Rugby World Cup 2023
- Olympic Games 2024
Sports Sponsorship and Marketing – Strategies for Federations and Clubs
Students are offered a unique insight into the running of the Football, Rugby and Hand Ball Federations including visits and presentations from directors and staff.
Included in the Sport Federations and Major Events Management programme:
- Lectures by highly qualified NEOMA BS faculty and guest faculty members
- Visits and talks from major Federations FFF, FFR in Paris
- Visit of Roland-Garros and Stade de France stadiums.
The programme is not only a great opportunity for students interested in a career in sport management but also for students simply wishing to know more about this global and dynamic industry.
Contact us
Only students nominated by a partner university can participate.
Applications are open !
Are you eligible for this short-term programme?
The NEOMA Business School short-term programme seeks curious, motivated and independent students who are eager to participate in a special academic experience in France.
Who can apply ?
To apply, you must:
- Be nominated by a partner university to participate.
- English level : IELTS 6.0 (not mandatory – only recommended)
How to apply ?
Please contact your home institution which will provide you the link of the application.
- Application deadline: November 1st 2025
- Program fees : €1,800 (incl. €900 activity fees, accommodation and flights not included).
Where to stay?
I choose my own accommodation
Some housing possibilities: StudaPart / Airbnb
Contact us
Only students nominated by a partner university can participate.
The NEOMA Sport Federations and Major Events Management Summer Programme
Meet Mike COOPER, the Head of the NEOMA Sport Federations and Major Events Management Programme.
With major sporting partners, NEOMA Business School has created this programme, giving participants a solid insight into the French success story of event management and the European sport industry.
The 3-week short programme will be a great opportunity for students interested in a career in sport management or for students wishing simply to know more about this global and dynamic industry, to strengthen their sport management skills, to learn from specialists in sport management and from top actors in major sports business and sporting event management.
Participant testimonials
« The NEOMA programme offered a diverse range of business studies focusing on the sporting industry, supported by real business case studies in visiting a range of government and elite-level sporting organisations. The 3-week schedule catered for a concise but succinct study load taught by indust...
Connor BOURKE
From Monash University, Australia
“This programme is a good combination of lectures, company visits and cultural events. The sport management lectures from highly experienced teachers were eye-opening and gave me more insight into different aspects of the sporting event management. Furthermore, the group-projects with students fr...
Calvin Klein
From Tilburg University, The Netherlands
“I found the three weeks very exciting and instructive. Especially the practical excursions and explanations from “first hand” at the Tour de France, National Federation of Rugby and the French Football Federation helped my understanding and made it clear again that sport management is not the sa...
Linda Punkhardt
From ESB Business School, Reutlingen, Germany
Practical information
Tuition fee :
€1,800 (incl. €900 activity fees, accommodation and flights not included)
Location :
Paris
Language of instruction :
English
Next intake date :
January 5th - January 16th, 2026 (two weeks)
Degree awarded :
ECTS Credits: 9 (3 ECTS per module)
