NEO’Insights: Retail Promotions – What Works Best and When? 

NEOMA Business School continues its monthly NEO’Insights* conference series, where research meets practice. Each edition brings together professors, business leaders and decision-makers to explore pressing issues and transform knowledge into actionable impact.

For this third edition, join Professor Arvind Sainathan for an insightful discussion on a key question for every retail manager: which promotions work best — and when?

Retail promotions have become increasingly popular in the age of online shopping and digital analytics. From supermarkets and fashion to gaming and furniture, many retailers now rely on promotions for a significant share of their revenues — especially during key periods such as the end-of-year holidays. 

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*NEOMA Business School continues its monthly conference series NEO'Insights, where research meets practice. Each edition brings together professors, business leaders and decision-makers to explore pressing issues and turn knowledge into impact.