AZAR
AZAR
HDR (Authorization to supervise research), Management, Marketing
AZAR, S., "Exploring brand masculine patterns: moving beyond monolithic masculinity", Journal of Product and Brand Management, 2013, vol. 22, no. 7, pp. 502-512
10.1108/JPBM-09-2013-0386
AZAR, S., J. C.MACHADO, L.VACAS-DE-CARVALHO, A.MENDES, "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions", Journal of Brand Management, 2016, vol. 23, no. 2, pp. 153-178
10.1057/bm.2016.3
AZAR, S., "Toward an understanding of brand sexual associations", Journal of Product and Brand Management, 2015, vol. 24, no. 1, pp. 43-56
10.1108/JPBM-05-2014-0607
AZAR, S., "Brand Gender: Toward a scale development" Doctoral workshop Humbolt University. 2007, Germany
AZAR, S., "Importance of brand sexual associations in cross-sex and cross-gender extensions" 1er colloque doctoral Franco-Allemand-Autrichien. 2007, France
AZAR, S., "Le rôle du genre dans l’évaluation de l’extension de marque" 7ème Colloque Doctoral de l’Association Française du Marketing (AFM). 2007, France
AZAR, S., D.DARPY, "Brand Masculine Dimension Revisited" in Academy of Marketing Science Annual Conference, 2010, United Kingdom
AZAR, S., D.DARPY, "Brand Masculinity or Brand Masculinities? Toward a new Brand-Typology" in 5th Thought Leaders International Conference on Brand Management, 2009, Greece
AZAR, S., "Building Brand as a Person Metaphor: A Reflexive Approach" in 38th European Marketing Academy Annual Conference (EMAC), 2009, France
AZAR, S., Z.MALAS, I.BENAMOR, "Does immigration changes immigrant’s relationship toward materialism and money? Exploring the case of North African immigrants in France," in International Conference on immigration, consumption and markets, 2009, France
AZAR, S., D.DARPY, "Rethinking Brand Feminine Dimension: Brand Feminity or Brand Feminities?" in 38th European Marketing Academy Annual Conference (EMAC), 2009, France
AZAR, S., D.DARPY, "Brand sex as a primary category in brand categorization process" in 4th Thought Leaders International Conference on Brand Management, 2008, United Kingdom
AZAR, S., D.DARPY, "Moving Beyond Binary Oppositions: Exploring Brand Sexual Associations" in 9th ACR Conference on Gender, Marketing and Consumer Behavior, 2008, United Kingdom
AZAR, S., D.DARPY, "New Perspectives for Brand Categorization Process: The Case of Brand-Sex" in 37th European Marketing Academy Annual Conference (EMAC), 2008, United Kingdom
AZAR, S., "Brand sex, sexual state and gender: towards a distinction between three constructs" in 3rd Thought Leaders International Conference on Brand Management, 2007, United Kingdom
AZAR, S., "Brand sex, sexual state and gender: towards a distinction between three constructs" in 36th European Marketing Academy Annual Conference (EMAC), 2007, Iceland
ULRICH, I., I. AIME, S. AZAR, "Linda or Michael? Enhancing brand attitude through AI chatbot gender" in 16th Global brand conference, University of Bergamo,, 2023, Bergamo, Italy
AIME, I., I. ULRICH, S. AZAR, "Men's attitude towards female patronymic cross-gender extensions: The moderating role of brand name dissimilarity", European Marketing Academy EMAC, 2020
AIME, I., I.ULRICH, S.AZAR, "Men’s attitude towards female patronymic cross-gender extensions: The moderating role of brand name dissimilarity" in European Marketing Academy Conference EMAC, 2020, Budapest, Hungary
AZAR, S., "Centrality of brand-sex in brand categorization" in The 3rd Global Brand Conference of the AM Brand, Corporate Identity and Reputation SIG, 2007, United Kingdom
AZAR, S., D.DARPY, "Brand Masculinity or Brand Masculinities? Toward a new Brand-Typology" in Contemporary Issues in Brand Research., Christodoulides G., Veloutsou C., Jevons C., de Chernatony L. & Papadopoulos N. Eds, ATINER Publications (Athens Institute for Education and Research), 2010
AZAR, S., J. C.MACHADO, L.VACAS-DE-CARVALHO, A.MENDES, "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions", Journal of Brand Management, 2016, vol. 23, no. 2, pp. 153-178
DOI : 10.1057/bm.2016.3
AZAR, S., "Toward an understanding of brand sexual associations", Journal of Product and Brand Management, 2015, vol. 24, no. 1, pp. 43-56
DOI : 10.1108/JPBM-05-2014-0607
AZAR, S., "Exploring brand masculine patterns: moving beyond monolithic masculinity", Journal of Product and Brand Management, 2013, vol. 22, no. 7, pp. 502-512
DOI : 10.1108/JPBM-09-2013-0386