BOCCHI
BOCCHI Elena
PhD in marketing
Elena is Assistant Professor at NEOMA Business School. She studies consumer behaviour and decision-
making. In a primary stream of research, she investigates how set perceptions and features influence consumers’ preferences, acquisition and discarding decisions, and how these can lead to judgment errors and suboptimal choices. In addition, she has developed expertise in the domain of sustainability where she studies the psychological factors that lead consumers to engage in wasteful behavior, and branding where she investigates how features of brand names, logos, and packaging affect brand success.
Elena’s research has been published in Behavior Research Methods, and has been presented
at all major marketing conferences (e.g., ACR, SCP, SJDM, EMAC, AMA-Sheth Foundation DCetc.). Her research won the Jane Beattie Memorial Award (Society for Judgment andDecision-Making 2023), Best Paper Award (Northern European Consumer ResearchSymposium 2023), Best Presentation Award (Mediterranean CB Symposium 2023), and competitive research grants at universities and funding bodies.
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" Ownership Reloaded Workshop. 2023, Vienna, Austria
BOCCHI, E., M. COSSU, I. SCOPELLITI, "Optimizing Recycling Systems. Consumer Preferences and Effectiveness" Bayes Business School Doctoral Research Seminar. 2023, London, United Kingdom
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" Bayes Business School Doctoral Research Seminar. 2020, London, United Kingdom
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" Bayes Business School Doctoral Research Seminar. 2020, London, United Kingdom
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" Bayes Business School Doctoral Research Seminar. 2020, London, United Kingdom
BOCCHI, E., B. BAS, Z. ESTES, "All that Glitters Isn't Gold: The Effect of Creative Product Packaging on Consumer Preferences" in Society for Consumer Psychology, 2025, Las Vegas
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in European Marketing Academy Job Market Simulation, 2024, Bucharest
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in London Ph.D. Day, 2024, London
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in Association for Consumer Research, 2024, Paris
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in Northern European Consumer Research Symposium, 2024, Stockholm
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in European Marketing Academy Doctoral Colloquium, 2024, Bucharest
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in European Marketing Academy Conference, 2024
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in Society for Consumer Psychology, 2024, Nashville
BOCCHI, E., M. COSSU, I. SCOPELLITI, "Optimizing Recycling Systems. Consumer Preferences and Effectiveness" in Association for Consumer Research, 2024, Paris
BOCCHI, E., M. COSSU, I. SCOPELLITI, "Optimizing Recycling Systems. Consumer Preferences and Effectiveness" in European Marketing Academy Conference, 2024
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in European Association for Consumer Research, 2023, Amsterdam
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in AMA-Sheth Foundation Doctoral Consortium, 2023
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in Northern European Consumer Research Symposium, 2023, Leeds
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in Transatlantic Doctoral Conference, 2023, London
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in Society for Consumer Psychology, 2023, San Juan
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in 9th edition of Mediterranean Consumer Behaviour Symposium, 2023
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in Society for Judgment and Decision-Making, 2023, San Francisco
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in European Association for Consumer Research, 2023, Amsterdam
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in AMA-Sheth Foundation Doctoral Consortium, 2023
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in Society for Judgment and Decision-Making Doctoral Symposium, 2023
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in London Ph.D. Day, 2023, Bayes Business School
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in Association for Consumer Research, 2022, Denver
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in Society for Judgment and Decision-Making, 2022, Online
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in London Ph.D. Day, 2022, King's Business School