MANDLER
MANDLER Timo
PhD in business administration
Timo Mandler is an Associate Professor of Marketing at NEOMA BS. He earnedhis Ph.D. degree with distinction from the University of Hamburg. His research addresses contemporary marketing challenges in the context of globalization anddigitalization. Accordingly, his work is characterized by an internationalperspective, a combination of primary and secondary data, and rigorousanalytical methods. His work has been published in the Journal of the Academyof Marketing Science, Journal of Product Innovation Management, Journal ofInternational Business Studies, Journal of International Marketing, and otherleading journals. He also serves as an Associate Editor for the Journal ofInternational Marketing and International Marketing Review. For moreinformation, visit www.timo-mandler.com
MANDLER, T., G. P. CZIEHSO, T. SCHAEFERS, A. KUPFER, A. MAFAEL, "This article is… Consumer reactions to unfinished teasers for digital content", Psychology and Marketing, December 2024, vol. 41, no. 12, pp. 2977-2991
10.1002/mar.22098
YUAN, R., Y. CHEN, T. MANDLER, "It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms", Journal of Business Research, May 2024, vol. 178, pp. 114658
10.1016/j.jbusres.2024.114658
DESVEAUD, K., T. MANDLER, M. EISEND, "A meta-model of customer brand loyalty and its antecedents", Journal of Business Research, April 2024, vol. 176, pp. 114589
10.1016/j.jbusres.2024.114589
MANDLER, T., "Invited Talk on Why and How to Build Your Academic Brand" Montpellier Business School. 2025, Montpellier, France
MANDLER, T., "Invited Talk on Building Your Academic Brand" University of Leicester. 2025, Leicester, United Kingdom
MANDLER, T., "Invited Talk on AI Tools for Marketing Research”" Aston Business School. 2025, United Kingdom
MANDLER, T., "Guest Lecture on Cross-Cultural Consumer Psychology" Katholische Universtität Eichstätt-Ingolstadt. 2024, Germany
MANDLER, T., "Invited Talk on “Cross-National Spillover Effects of Adverse ESG Incidents"" Durham University Marketing & International Business (MIB) Center. 2023, United Kingdom
MANDLER, T., "Invited Talk titled “Cross-National Spillover 11/2023 Effects of Adverse ESG Incidents”" VU Amsterdam. 2023, Netherlands
MANDLER, T., "Invited Talk on Global Marketing in a Digitally Connected World" Michigan State University (MSU) & Texas A&M University (TAMU), Research Spotlight Series. 2023, United States
MANDLER, T., "Invited Talk titled “Cross-National Spillover Effects of Corporate Social Irresponsibility”" Stockholm School of Economics. 2023, Sweden
MANDLER, T., "Guest Lecture on Contemporary Perspectives on International Marketing" Unikversity of Split. 2023, Croatia
MANDLER, T., "Invited Talk titled “A Branding Perspective on Academic Careers”" University of Strathclyde. 2022, United Kingdom
MANDLER, T., "Invited Talk titled “Building Your Academic Brand”" Stockholm School of Economics. 2022, Stockholm, Sweden
MANDLER, T., "Invited talk titled “A Branding Perspective on Academic Careers”" Durham University Marketing & International Business (MIB). 2022, Durham, United Kingdom
MANDLER, T., "Invited Talk on Academic Networking" AFM Publication Booster Program. 2022, France
MANDLER, T., "Guest Lecture on Cross-Cultural Consumer Psychology" Katholische Universtität Eichstätt-Ingolstadt. 2021, Germany
MANDLER, T., "Research Talk on Pre-Release Consumer Buzz" SolBridge International School of Business. 2021, Daejon, Korea, Republic Of
MANDLER, T., "Research Talk on Pre-Release Consumer Buzz" LUISS Business School. 2021, Rome, Italy
MANDLER, T., "Guest Lecture on Cross-Cultural Consumer Psychology" Katholische Universtität Eichstätt-Ingolstadt. 2020, Germany
MANDLER, T., "Guest Lecture on Global Marketing" Hanyang University Business School. 2019, Seoul, Korea, Republic Of
MANDLER, T., "Guest Lecture titled “Understanding the World”" Hanyang University Business School. 2018, Seoul, Korea, Republic Of
MANDLER, T., "Guest Lecture on Global Marketing" Hanyang University Business School. 2017, Seoul, Korea, Republic Of
MANDLER, T., "Research Talk on Brand Origin Misperception" Yonsei University. 2016, Seoul, Korea, Republic Of
MANDLER, T., "Identifying Innovative and High Impact Sustainable Marketing Research Directions for International Marketing Scholars" in AMA Winter Academic Conference, 2025
MANDLER, T., J. R. K. WICHMANN, "The RISE of Digital Platforms" in AIB Conference, 2024, Seoul, Korea, Republic Of
MANDLER, T., J. R. K. WICHMANN, "The RISE of Digital Platforms" in AMA Conference, 2024, St Pete Beach, United States
MANDLER, T., K. DESVEAUD, A. COLICEV, T. HAKKARAINEN, "Cross-National Spillover Effects of Corporate Social Irresponsibility," in EMAC Conference, 2023, Odense, Denmark
MANDLER, T., K. DESVEAUD, A. COLICEV, T. HAKKARAINEN, "International Spillover Effects of ESG Crises" in AMA Conference, 2023, Nashville, United States
ÖZSOMER, A., B. SIMONIN, T. MANDLER, "Marketing Agility in Subsidiaries: The Dual Role of Market Orientation and Marketing Program Standardization on Performance" in AMA Conference, 2023, Nashville, United States
SEZEN, B., T. MANDLER, A. BARRIOS FAJARDO, "Voting with Your Wallet: On the Relationship Between Political Ideology and Global Brand Performance" in AIB Conference, 2022, Miami, United States
MANDLER, T., F. BARTSCH, K. KIM, T. KRÜGER, C. MIN HAN, "Consumer Animosity: The Mitigating Effect of Perceived Brand Globalness" in AMA Global Marketing SIG Conference, 2022, Chania, Croatia
BARTSCH, F., T. MANDLER, "How Brand Localness Contributes to Global Brand Equity: An Empirical Investigation of Two Theoretical Pathways" in AMA Global Marketing SIG Conference, 2021, Taormina, Italy
ZEISSLER, J., T. MANDLER, J. KIM, "What Drives Royalty Rates in International Franchising?" in AMA Winter Educators Conference and the Journal of International Marketing Theory and Practice in Global Marketing Workshop, 2021, Online
CHEN, Y., T. MANDLER, L. MEYER-WAARDEN, "Three Decades of Research on Loyalty Programs: A Literature Review and Future Research Agenda" in Global Marketing Conference, 2020, Seoul, Korea, Republic Of
MANDLER, T., C. HAIDUK, "Drivers of Pre-Release Consumer Buzz" in Regional EMAC Conference, 2019, St Petersburg, Russian Federation
MANDLER, T., F. BARTSCH, M. GATES, "Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions" in AMA Global Marketing SIG Conference, 2019, Buenos Aires, Argentina
MANDLER, T., M. JOHNEN, J.-F. GRÄVE, "Can’t Help Falling in Love: How Luxury Brands Generate Consumer Affect in Social Media" in Global Marketing Conference, 2018, Tokyo, Japan
MANDLER, T., F. BARTSCH, C. MIN HAN, "Building Brand Credibility in Post- Globalizing Markets: The Role of Perceived Brand Globalness and Cultural Symbolism" in AMA Global Marketing SIG Conference, 2018, Fira, Greece
BARTSCH, F., T. MANDLER, "The Differential Effect of Global Brand Localness: How ‘Glocal’ Brands Create Value" in SALTY Conference on Quantitative Marketing, 2017, Hamburg, Germany
MANDLER, T., "Beyond Reach: An Extended Model of Global Brand Effects" in AMA Global Marketing SIG Conference, 2017, Havana, Cuba
MANDLER, T., S. WON, K. KIM, "Does Dressing Foreign Really Pay Off? Consumers’ Cognitive and Affective Responses to Brand Origin Misperception" in EMAC Research Camp, 2016, Vienna, Austria
BARTSCH, F., T. MANDLER, "The Value of Consumer Dispositions as Moderators in Global Branding Research" in Global Marketing Conference, 2016, Hong Kong, China
MANDLER, T., "Beyond Reach: Disentangling the Global Brand Effect" in EMAC Conference, 2016, Oslo, Norway
MANDLER, T., G. P. CZIEHSO, T. SCHAEFERS, A. KUPFER, A. MAFAEL, "This article is… Consumer reactions to unfinished teasers for digital content", Psychology and Marketing, December 2024, vol. 41, no. 12, pp. 2977-2991
DOI : 10.1002/mar.22098
YUAN, R., Y. CHEN, T. MANDLER, "It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms", Journal of Business Research, May 2024, vol. 178, pp. 114658
DOI : 10.1016/j.jbusres.2024.114658
DESVEAUD, K., T. MANDLER, M. EISEND, "A meta-model of customer brand loyalty and its antecedents", Journal of Business Research, April 2024, vol. 176, pp. 114589
DOI : 10.1016/j.jbusres.2024.114589
MANDLER, T., F. BARTSCH, K. P. ZEUGNER-ROTH, "Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects", Journal of Business Research, September 2023, vol. 164, pp. 113941
DOI : 10.1016/j.jbusres.2023.113941
MANDLER, T., F. BARTSCH, T. KRÜGER, K. A. KIM, C. M. HAN, "Consumer animosity: the mitigating effect of perceived brand globalness", International Marketing Review, April 2023, vol. 40, no. 2, pp. 365-384
DOI : 10.1108/IMR-08-2022-0186
ÖZSOMER, A., B. SIMONIN, T. MANDLER, "Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance", Journal of International Marketing, June 2023, vol. 31, no. 2, pp. 6-24
DOI : 10.1177/1069031X221130740
ZEISSLER, J., T. MANDLER, J. KIM, "What Drives Royalty Rates in International Franchising?", Journal of International Marketing, June 2023, vol. 31, no. 2, pp. 103-123
DOI : 10.1177/1069031X221123265
ELGAAIED-GAMBIER, L., T. MANDLER, "Me trying to talk about sustainability: Exploring the psychological and social implications of environmental threats through user-generated content", Ecological Economics, September 2021, vol. 187, pp. 107089
DOI : 10.1016/j.ecolecon.2021.107089
BARBAROSSA, C., T. MANDLER, "Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation Model of Country Stereotypes, Condemning Emotions, and Retaliatory Intent in Corporate Crises", Journal of International Marketing, June 2021, vol. 29, no. 2, pp. 26-44
DOI : 10.1177/1069031X20983806
MANDLER, T., B. SEZEN, J. CHEN, A. ÖZSOMER, "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda", Journal of Business Research, March 2021, vol. 125, pp. 416-435
DOI : 10.1016/j.jbusres.2020.12.023
CHEN, Y., T. MANDLER, L. MEYER-WAARDEN, "Three decades of research on loyalty programs: A literature review and future research agenda", Journal of Business Research, January 2021, vol. 124, pp. 179-197
DOI : 10.1016/j.jbusres.2020.11.057
MANDLER, T., F. BARTSCH, C. M. HAN, "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness", Journal of International Business Studies, October 2021, vol. 52, no. 8, pp. 1559-1590
DOI : 10.1057/s41267-020-00312-2
MANDLER, T., M. JOHNEN, J.-F. GRÄVE, "Can’t help falling in love? How brand luxury generates positive consumer affect in social media", Journal of Business Research, November 2020, vol. 120, pp. 330-342
DOI : 10.1016/j.jbusres.2019.10.010
DIAMANTOPOULOS, A., V. DAVVETAS, F. BARTSCH, T. MANDLER, M. ARSLANAGIC-KALAJDZIC, M. EISEND, "On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment", Journal of International Marketing, December 2019, vol. 27, no. 4, pp. 39-57
DOI : 10.1177/1069031X19865527
MANDLER, T., "Beyond reach: an extended model of global brand effects", International Marketing Review, January 2019, vol. 36, no. 5, pp. 647-674
DOI : 10.1108/IMR-01-2018-0032
MANDLER, T., S. WON, K. KIM, "Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?", Journal of Business Research, November 2017, vol. 80, pp. 197-209
DOI : 10.1016/j.jbusres.2017.05.014