Higher education faces the challenge of artificial intelligence
The rapid rise of generative artificial intelligence is shaking up the foundations of higher education. NEOMA, a major business school, has teamed up with Mistral AI, a French unicorn specialising in AI, to tackle the challenge together.
The two partners hosted a morning AI seminar in late June, when they also announced the launch of an "ESR Club" in tandem with two other business schools: EM Lyon and ESSEC.
The core challenge is to equip all education stakeholders – students and teachers alike – with the skills and understanding needed to engage critically and responsibly with generative AI. It should not be a gimmick, but a tool for creating value.
The other challenge is to realign skills – and, by extension, training – to ensure that students are prepared for a world where AI is ever-present.
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Professor
GOUDEY
<p>Alain GOUDEY is Associate Dean for Digital and Full Professor (HDR) of Marketing at NEOMA BS. He is also a serial entrepreneur (<a href="https://www.atoomedia.com">AtooMedia</a>, <a href="https://www.mediavea.com">Mediavea</a>). His themes of reflection and activity are disruptive technologies (iA, robotization, connected objects) and their impact on individuals, organizations and society, as well as sensory design and brand experience.</p>
<p>Alain publishes in France and internationally in scientific journals such as the <i>International Journal of Research in Marketing, Recherche et Applications en Marketing, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, and Advances in Consumer Research Proceedings</i>. He is also regularly solicited by the media such as <i>Harvard Business Review, Poets&Quants, Financial Times, Businessweek, Le Monde, France TV, Le Figaro, Les Echos, Challenges, AFP,</i> etc. Finally, he regularly speaks at conferences (AACSB, EFMD, AMBA, TEDx and major companies)</p>
<p>For more information: <a href="https://alain.goudey.eu">https://alain.goudey.eu</a> - Twitter : <a href="https://twitter.com/AlainGoudey">@AlainGoudey</a></p>
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