Two Syntec Management Research Awards for NEOMA
Valéry Michaux and Serge da Motta Veiga were both recognised at the 16th edition of the Syntec Conseil – FNEGE Academic Awards, a double success that highlights the strength and impact of NEOMA’s research.
The 2025 edition of the Syntec Management Research Awards – organised by Syntec Conseil in partnership with FNEGE (Fondation nationale pour l'enseignement de la gestion des entreprises) –once again spotlighted impactful research of two NEOMA professors.
Rebuilding the Relationship Between Business and Society
Valéry Michaux, Head of the Strategy & Entrepreneurship Department at NEOMA, received the prize in the category “Rebuilding the Relationship Between Business and Society” for her article published in the Revue française de gestion. Her study, titled “Energy Transition and Competition Between Green Technologies – The Case of Low-Carbon Hydrogen in Mobility”, explores strategic competition in the energy transition and the rise of green hydrogen solutions.
New Challenges of Digital Transformation in Business
Serge da Motta Veiga, NEOMA Associate Dean for Faculty & Research, was also recognised alongside his co-authors in the category “New Challenges of Digital Transformation in Business”. Their article, “Seeming Ethical Makes You Attractive: Unraveling How Ethical Perceptions of AI in Hiring Impact Organizational Innovativeness and Attractiveness”, published in the Journal of Business Ethics, examines how ethical perceptions of AI in recruitment influence a company’s image and innovation capacity.
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Professors
DA MOTTA VEIGA
MICHAUX
<p><span style="color:#333333">Valery Michaux is a professor of strategy, strategic foresight and economic intelligence. She is passionate about multidimensional changes: those that take place at the level of organizations but also at the scale of an entire industry or those that transform territories. She explores more particularly major industrial changes with a triple dimension: 1/ digital and its impacts (field of her PHD - FNEGE national PHD thesis prize); 2/ the changes induced by the ecological and energy transitions</span>; <span style="color:#333333"> 3/ the conduct of major strategic transformations where anticipation, innovation and long-term vision are decisive."<i>I am very proud today to be able to train the new generation in charge of transforming the economy and companies towards more sustainable and virtuous models for the environment."</i></span></p>
<p><span style="color:#333333">She has published in academic journals such as</span> <i><span style="color:#333333">Management et Avenir</span></i><span style="color:#333333">, la <i>Revue d’Economie Régionale et Urbaine</i>, la <i>Revue de Gestion des Ressources Humaines</i>, <i>Système d’information et Management</i>, la <i>Revue Française de Gestion</i>. She has also published two books and articles in the mainstream press : Le Monde, Les Echos and La Tribune. </span></p>
<p><span style="color:#333333">After sixteen years of experience acquired in the private sector and then in the parapublic sector, she coordinated a European research project for Neoma Business School <b>between 2004 and 2008, </b>became <b>Director of Research between 2012 and 2015 </b>and Director of the new <b>MSc Sustainability Transformations </b>in 2023. </span></p>