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MANCEAU Delphine

HDR (Authorization to supervise research), Management, Marketing

Professor Delphine Manceau is the Dean of Neoma Business School (France). She holds a PhD from HEC Paris (1996). She was a senior research fellow at the Wharton School, University of Pennsylvania (1997). Delphine Manceau is member of the EQUIS Committee, and was Chair of the European Advisory Council (EAC) of AACSB (2018-2020).

As a Professor of Marketing and Innovation, she has published papers in such journals as Journal of Product Innovation Management (JPIM), International Journal of Research in Marketing (IJRM), International Journal of Industrial Organization (IJIO)… She published several books on marketing and innovation, and is the co-author of the French edition of Marketing Management with P. Kotler & K. Keller (16th edition in 2019, Pearson Education). In 2009, she wrote a report for the French Minister of Economics on the innovative capacities of French and European companies, entitled A new approach to innovation, with P. Morand. She founded i7, the Institute of Innovation and Competitiveness, an academic think tank on innovation in 2011. She was a member of the EU Commission High Level Expert Group “Research, Innovation and Science Policy” (RISE) in 2015-2018.

Areas of research

  • Innovation
  • New Product Development
  • Marketing Management

Recent academic contributions

  • ABECASSIS-MOEDAS, C., S.BENMAHMOUD-JOUINI, D.MANCEAU, J.PEREIRA, "Imprinting of founders' entrepreneurial motivations on enterprises' practices and processes: The context of creative industries", Creativity and Innovation Management, March 2021, vol. 30, no. 1, pp. 182-197
    DOI : 10.1111/caim.12421
  • HEMONNET-GOUJOT, A., C.ABECASSIS-MOEDAS, D.MANCEAU, "When external design and marketing collaborate to develop new products: a typology of patterns", Creativity and Innovation Management, December 2020, vol. 29, no. S1, pp. 51-62
    DOI : 10.1111/caim.12382
  • HEMONNET-GOUJOT, A., D.MANCEAU, C.ABECASSIS-MOEDAS, "Drivers and Pathways of NPD Success in the Marketing–External Design Relationship", Journal of Product Innovation Management, March 2019, vol. 36, no. 2, pp. 196-223
    DOI : 10.1111/jpim.12472

Academic Journals

  • ABECASSIS-MOEDAS, C., S.BENMAHMOUD-JOUINI, D.MANCEAU, J.PEREIRA, "Imprinting of founders' entrepreneurial motivations on enterprises' practices and processes: The context of creative industries", Creativity and Innovation Management, March 2021, vol. 30, no. 1, pp. 182-197
    DOI : 10.1111/caim.12421
  • HEMONNET-GOUJOT, A., C.ABECASSIS-MOEDAS, D.MANCEAU, "When external design and marketing collaborate to develop new products: a typology of patterns", Creativity and Innovation Management, December 2020, vol. 29, no. S1, pp. 51-62
    DOI : 10.1111/caim.12382
  • HEMONNET-GOUJOT, A., D.MANCEAU, C.ABECASSIS-MOEDAS, "Drivers and Pathways of NPD Success in the Marketing–External Design Relationship", Journal of Product Innovation Management, March 2019, vol. 36, no. 2, pp. 196-223
    DOI : 10.1111/jpim.12472
  • HEMONNET-GOUJOT, A., J.FABBRI, D.MANCEAU, "Crowdsourcing vs Design Thinking : Une étude comparative de deux démarches d’innovation externe dans la phase d’idéation", Décisions Marketing, January 2016, no. 83
  • FABBRI, J., D.MANCEAU, V.MOATTI, "Enter the Open Innovation Management Matrix", Gestion 2000, July 2016, vol. 33, no. 4, pp. 77-91
  • HERBETH, N., F.CHARUE-DUBOC, D.MANCEAU, "Intégrer les émotions dans le développement de nouveaux produits Application à l’automobile", Revue Française de Gestion, March 2016, vol. 42, no. 255, pp. 89-104
    DOI : 10.3166/rfg.2016.00036
  • MANCEAU, D., J.ELIASHBERG, V. R.RAO, M.SU, "A Diffusion Model for Preannounced Products", Customer Needs and Solutions, March 2014, vol. 1, no. 1, pp. 77-89
    DOI : 10.1007/s40547-013-0003-7
  • MANCEAU, D., P.MORAND, "Why a holistic approach to innovation in economics and management is necessary", Journal of Innovation Economics and Management, January 2014, vol. 3, no. 15, pp. 101-115
  • SALERNO, F., C.BENAVENT, P.VOLLE, D.MANCEAU, J.-F.TRINQUECOSTE, E.VERNETTE, E.TISSIER-DESBORDES, "Eclairages sur le marketing de demain : prise de décision, efficacité et légitimité", Décisions Marketing, January 2013, no. 72, pp. 17-42
  • MANCEAU, D., P.KALTENBACH, L.BAGGER-HANSEN, V.MOATTI, J.FABBRI, "Open innovation: Putting external knowledge to work", Supply Chain Management Review, January 2012, pp. 42-49
  • ABECASSIS-MOEDAS, C., S.BEN MAHMOUD-JOUINI, C.DELL'ERA, D.MANCEAU, R.VERGANTI, "Key Resources and Internationalization Modes of Creative Knowledge-Intensive Business Services: The Case of Design Consultancies", Creativity and Innovation Management, September 2012, vol. 21, no. 3, pp. 315-331
    DOI : 10.1111/j.1467-8691.2012.00646.x
  • SABRI, O., D.MANCEAU, B.PRAS, "Le tabou, un concept peu explore en marketing", Recherche et Applications en Marketing, January 2010, vol. 25, no. 1, pp. 59-86
    DOI : 10.1177/076737011002500103
  • DAHAN, M. M., D.MANCEAU, L.GEOFFREY, "Les stratégies de lancement de nouveaux produits dans le secteur des télécommunications : le cas de l’iPhone d’Apple", Revue Française du Marketing, May 2009, no. 222, pp. 83-97
  • MANCEAU, D., E.TISSIER-DESBORDES, "Are sex and death taboos in advertising?", International Journal of Advertising, January 2006, vol. 25, no. 1, pp. 9-33
    DOI : 10.1080/02650487.2006.11072949
  • LE NAGARD-ASSAYAG, E., D.MANCEAU, "Modeling the impact of product preannouncements in the context of indirect network externalities", International Journal of Research in Marketing, September 2001, vol. 18, no. 3, pp. 203-219
    DOI : 10.1016/S0167-8116(00)00031-8
  • MANCEAU, D., "Les delais d'annonce des nouveaux produits : une analyse empirique des determinants", Recherche et Applications en Marketing, January 2000, vol. 15, no. 4, pp. 1-19
    DOI : 10.1177/076737010001500401
  • BLOCH, F., D.MANCEAU, "Persuasive advertising in Hotelling's model of product differentiation", International Journal of Industrial Organization, May 1999, vol. 17, no. 4, pp. 557-574
    DOI : 10.1016/S0167-7187(98)00014-9

Book chapter

  • MANCEAU, D., F.VELOSO, C.TUCCI, R.VERGANTI, D.TATAJ, A.HVID, S.MORAIS, "Open innovation: the need for a new policy narrative" in Europe’s Future: Open Innovation, Open Science, Open to the world – Reflections of the RISE Group., Commissioner C. Moedas Ed., European Commission, pp. 123-154, 2017
  • MANCEAU, D., A.HEMONNET-GOUJOT, "Branding: At the heart of the relationship between product marketing and design" in Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities., C. McIntyre Ed., Emerald Group Publishing, pp. 3-30, 2016
  • MANCEAU, D., "Dérives et transformation du marketing de l’innovation" in Les paradoxes du marketing., MH. Fosse-Gomez Ed., Eyrolles, pp. 85-102, 2011
  • MANCEAU, D., "Temps et innovation : des arbitrages explicités" in Comités exécutifs: Voyage au cœur de la dirigeance., F. Bournois, J. Duval-Hamel, S. Roussillon, JL. Scaringella Eds, Editions d'organisation, pp. 281-298, 2007
  • MANCEAU, D., "Lancement de nouveaux produits" in Encyclopédie de l’innovation., P. Mustar et H. Penan Ed., Economica, pp. 281-298, 2003

Books

  • MANCEAU, D., P.KOTLER, K.KELLER, A.HEMONNET, Marketing Management, Pearson Education, Paris, France, 2019
  • MANCEAU, D., E.LE NAGARD-ASSAYAG, S.MORIN-DELERM, Le marketing de l'innovation - 3e édition, Editions Dunod, Paris, France, 2015
  • MORAND, P., D.MANCEAU, Pour une nouvelle vision de l’innovation, La documentation française, Paris, France, 2009
  • MANCEAU, D., De l'idée au marché : Innovation et lancement de produits, Editions Vuibert, Paris, France, 2000

Dissemination activity

  • MANCEAU, D., "Societal Impact during the crisis" in @EFMD 2021, 2021, France
  • MANCEAU, D., S.DAMERON, "Accréditations, certifications, habilitations, classements… L’impact des évaluations externes sur les stratégies des établissements d’enseignement supérieur de gestion et sur l’évolution du secteur FNEGE, 2011 ; publié en anglais par l’Association of Business Schools (ABS), UK, 2012", 2012

Professional journals

  • MANCEAU, D., "Égalité femmes-hommes : «Il faut agir ensemble, de l’enseignement supérieur à l’entreprise», plaide Delphine Manceau", L'union, March 2021
  • MANCEAU, D., A.HEMONNET-GOUJOT, C.ABECASSIS-MOEDAS, J.-M.HUET, "Comment réussir la collaboration entre marketing et design", Harvard Business Review France, February 2021
  • MANCEAU, D., "Opinion | Bourses bonifiées aux concours des grandes écoles : si on se trompait de débat ?", Les Echos, October 2019
  • HEMONNET-GOUJOT, A., D.MANCEAU, J.FABBRI, "Crowdsourcing ou design thinking : quelle démarche choisir dans la phase d’idéation ?", Harvard Business Review France, July 2019
  • MANCEAU, D., P.ACOSTA, A.ACQUIER, V.CARBONE, O.DELBARD, J.FABBRI, F.GITIAUX, C.RONGE, "Les business models du développement durable", Expansion management review, March 2014
  • MANCEAU, D., "Stimuler l’innovation pour préparer la reprise", Expansion management review, January 2010, pp. 10-19