MSc Business Analytics

Programme objectives

MSc Business Analytics prepares students for positions using data-driven and evidence-based decision making. Taught by experienced professionals and an internationally recognised faculty, students will learn how to apply the latest academic thinking and analytical and computing tools to help make business decisions.

The curriculum is organised in intensive weekly modules. Mornings are spent on theory, while afternoons are devoted to workshops and practice.

During the course, students will acquire the following skills:

• A strategic understanding of business analytics and a refined awareness for the relationships between this discipline and other areas of business to make holistic judgments when analysing business situations.
• Critical thinking skills, the acumen to make the intellectual connection between quantitative and qualitative tools and context to properly and effectively solve problems, make decisions, and develop new and innovative business opportunities in order to strategically navigate the complex demands of the current, dynamic business environments.
• Effective communication skills using business specific terminology in written and verbal form and the know-how to facilitate information flow in a variety of organisational, social, and intercultural contexts.
• Interpersonal and leadership skills, a key to becoming highly effective business managers and leaders, as well as greater self-awareness, curiosity, visionary and strategic thinking, teamwork, reflection and knowledge transfer skills.
• Ethical reasoning skills, understanding of social, civic, and professional responsibilities and the desire to add value to society.

Skills sets

The programme MSc Business Analytics, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s manager posture

Programme highlights

CERTIFICATION

The programme prepares students for the following certification:

• Certification in Business Data Analytics (IIBA®- CBDA) from the International Institute of Business Analysis. Earning this certification informs employers that the student is competent to perform business analysis on analytics initiatives. The certification helps identify skilled business data analytics professionals to organisations seeking these in-demand skills.

PARTNERSHIPS

Students will have the opportunity to work with industry and business professionals in various ways, such as through group consulting projects, dissertations, guest lectures and career exploration treks.

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. More information on the courses and the benefits by clicking on the link below.

Long track

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI MSc Business Analytics is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The MSc Business Analytics creates thoughtful, skilled managers and analysts who transform data into usable, value-adding business decisions.

Opportunities for business analysts have dramatically increased as major organisations have adopted data-driven and technology-focused strategies. Students will graduate with the skills businesses need to leverage, manage, and develop data-driven solutions. Students will be ideal candidates for positions as in-house experts, managers or independent consultants.

Targeted professions

A few of the possible jobs that students can aim for:

• Business Analytics Specialist
• Big Data Analytics Specialist
• Business Analyst Manager or Consultant
• Management Analyst/Consultant
• Market Research Analyst
• Project Manager
• Product Analytics & Sales
• Analyst, Sales & Delivery Analytics
• Marketing/Financial Data Analyst
• Operation Data Analyst
• Social Data Analyst
• Data Visualisation Consultant
• Data Manager

Lines of business

As business analytics specialists, graduates can work in any industry. They can specialise in a particular industry such as banking or energy or they may also work in a specific area of B2B marketing or supply chain management. For example, graduates can find career opportunities in:

• Specialist business analysis firms
• Consulting and professional services companies
• Public sector organisations
• Technology companies
• Research firms
• Larger organisations with in-house analysts

Some employers and sectors with a strong need for business analytics profile graduates:

• Consulting companies: Accenture, Deloitte, Publicis Groupe, Ernst & Young, KPMG
• Financial institutions: BNP Paribas, Crédit Agricole, Société Générale, HSBC
• Technology companies: Google, Amazon, Salesforce
• Retail companies: Fnac, Carrefour

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Results indicators

This new program will welcome the first batch of students in October 2021

The MSc Business Analytics welcomes students from a wide range of degrees including economics, business, engineering, psychology, geography, sociology, and politics who are willing and able to take up complex challenges.

Eligibility

SHORT TRACK:

• 4-year Bachelor’s degree (Origin of the academic background : economy, business, science, etc.)
• Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

LONG TRACK (2 Year MSc option):

• 3-year Bachelor’s degree (Open to all backgrounds)
• Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees : €100

2-Year MSc Option

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

• Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
• Guarantee success at the MSc level by laying the ground during the Pre-Master year
• Open up professional horizons by switching to a new field of study
• Overview the main areas of knowledge included in an undergraduate business degree

Courses

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.