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MSc Business Analytics

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BECOME A DATA-DRIVEN DECISION-MAKER

Programme presentation

In today’s world, everything is driven by data. Firms hold more information about their business environments than ever before. Increasingly, these organisations are recognising the role of data in gaining insights and out-thinking competitors. Across industries and sectors, firms are in dire need of analytics professionals to interpret this data and to drive business transformation and growth.

The MSc Business Analytics is a hands-on programme that prepares students for careers using data-driven and evidencebased decision making. Taught by leading practitioners and world-class faculty, students will learn how to apply the latest academic thinking and analytical and computing tools to help make business decisions.

Your MSc in 2 years!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option” !

5 good reasons to join the programme

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Acquire knowledge of analytical tools and methods to address a wide range of business challenges.

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Learn to recognise opportunities to make a positive impact on an organisation’s strategic direction through the implementation of analytics processes.

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Master the sourcing, storing and modelling of the internal and external data needed to answer questions and deliver business value.

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Gain an in-depth understanding of sophisticated data analytical techniques, approaches and models needed to affect outcomes and decision-making.

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Build a winning combination of innovative technical and managerial skills that create value for stakeholders.

Ales POPOVIC
Head of Programme

Drive the future with data!

Programme objectives

MSc Business Analytics prepares students for positions using data-driven and evidence-based decision making. Taught by experienced professionals and an internationally recognised faculty, students will learn how to apply the latest academic thinking and analytical and computing tools to help make business decisions.

The curriculum is organised in intensive weekly modules. Mornings are spent on theory, while afternoons are devoted to workshops and practice.

During the course, students will acquire the following skills:

  • A strategic understanding of business analytics and a refined awareness for the relationships between this discipline and other areas of business to make holistic judgments when analysing business situations.
  • Critical thinking skills, the acumen to make the intellectual connection between quantitative and qualitative tools and context to properly and effectively solve problems, make decisions, and develop new and innovative business opportunities in order to strategically navigate the complex demands of the current, dynamic business environments.
  • Effective communication skills using business specific terminology in written and verbal form and the know-how to facilitate information flow in a variety of organisational, social, and intercultural contexts.
  • Interpersonal and leadership skills, a key to becoming highly effective business managers and leaders, as well as greater self-awareness, curiosity, visionary and strategic thinking, teamwork, reflection and knowledge transfer skills.
  • Ethical reasoning skills, understanding of social, civic, and professional responsibilities and the desire to add value to society.

Skills sets

The programme MSc Business Analytics, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

  • Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
  • Conduct a scientific study and issue a recommendation
  • Develop ethical leadership abilities to strengthen one’s manager posture

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

Programme highlights

Certification

The programme prepares students for the following certification:

  • Certification in Business Data Analytics (IIBA®- CBDA) from the International Institute of Business Analysis. Earning this certification informs employers that the student is competent to perform business analysis on analytics initiatives. The certification helps identify skilled business data analytics professionals to organisations seeking these in-demand skills.

Partnerships

Students will have the opportunity to work with industry and business professionals in various ways, such as through group consulting projects, dissertations, guest lectures and career exploration treks.

Double Degree*

A new partnership with Elon University in North Carolina. Students will have the opportunity to apply for a double degree for the MSc Business Analytics. This is a great opportunity for them to increase their cross-cultural competency and understanding of global business through a program shared between France and the United States! *Places for this double degree are limited

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Discover the 2-year MSc option, the extended course that makes a Master’s degree accessible to students holding a 3-year bachelor’s degree!

Students holding a 3-year bachelor’s degree may pursue this Master of Science in two years by joining our 12-month International Pre-Master programme. To find out more about the programme and its advantages, click on the link below.

2-Year MSc Option

Evaluation procedures

The programme is recognised through a dual validation:

  • Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
  • A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI MSc Business Analytics is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

    • Percentage of students sitting final examinations*: 100%
    • Graduation rate*: 100%

Source : *2022-2023 Jury

The MSc Business Analytics creates thoughtful, skilled managers and analysts who transform data into usable, value-adding business decisions.

Opportunities for business analysts have dramatically increased as major organisations have adopted data-driven and technology-focused strategies. Students will graduate with the skills businesses need to leverage, manage, and develop data-driven solutions. Students will be ideal candidates for positions as in-house experts, managers or independent consultants.

Targeted professions

A few of the possible jobs that students can aim for:

  • Analyst, Sales & Delivery Analytics
  • Business Analytics Specialist
  • Big Data Analytics Specialist
  • Business Analyst Manager or Consultant
  • Data Manager
  • Data Visualisation Consultant
  • Management Analyst/Consultant
  • Market Research Analyst
  • Marketing/Financial Data Analyst
  • Operation Data Analyst
  • Product Analytics & Sales
  • Project Manager
  • Social Data Analyst

Lines of business

As business analytics specialists, graduates can work in any industry. They can specialise in a particular industry such as banking or energy or they may also work in a specific area of B2B marketing or supply chain management. For example, graduates can find career opportunities in:

  • Specialist business analysis firms
  • Consulting and professional services companies
  • Public sector organisations
  • Technology companies
  • Research firms
  • Larger organisations with in-house analysts

Some employers and sectors with a strong need for business analytics profile graduates:

  • Consulting companies: Accenture, Deloitte, Publicis Groupe, Ernst & Young, KPMG
  • Financial institutions: BNP Paribas, Crédit Agricole, Société Générale, HSBC
  • Technology companies: Google, Amazon, Salesforce
  • Retail companies: Fnac, Carrefour

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Performance indicators

100%

Professional immersion1

1 month

Average time to secure employment2

91%

Employment rate
at 6 months2

100%

Percentage of graduates entering targeted professions3

Sources: 1 Course data 2022-2023 | 2 Graduate Employment Survey 2021 & 2022 | 3 Graduate Survey 2022

Admissions Requirements

1-year course:

  • Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
  • Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

  • Completion of a 3-year Bachelor’s degree (Open to all backgrounds)

Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Double degree option

Applications for our Double Degree with Elon University in the USA must be submitted by the end of January at the latest.
Places for this double degree are limited.

Admissions process

  • Complete the online application: apply.neoma-bs.fr
  • Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
  • Candidates who meet the admissions requirements will be asked to complete a deferred interview
  • Admissions results are sent by email within two weeks of the interview.

Application fee: €100

Admissions calendar

Applications are accepted on a rolling basis, from September 2023 with a final deadline for submissions in mid-July 2024. Applicants will be informed of the admission jury’s decision two weeks following the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Additional recommendations

The MSc Business Analytics welcomes students from a wide range of degrees including economics, business, engineering, psychology, geography, sociology, and politics who are willing and able to take up complex challenges.

Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

2-Year MSc Option

Discover the International Pre-Master, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Programme overview

Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science (MSc) for graduates of a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in fields not directly linked to their desired MSc programme.

This first year of study in the International Pre-Master provides an overview of the core areas of business studies and the fundamentals of the selected MSc programme. Upon validation of this curriculum, students continue to their second year and obtain their Master of Science degree.

Please indicate your preferred Master of Science programme when preparing your application.

Programme strengths

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Build the academic foundations and skillset to access NEOMA’s Master of Science programmes

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Cultivate your cross-cultural competencies in a multicultural cohort of students, with instruction by an international faculty

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Develop your skills in independent, critical thinking and effective communication

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Empower your career trajectory thanks to career & personal development workshops

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Gain professional experience through a 4-to-6-month internship in your first or second year

Evaluation procedures

The programme is validated in two ways:

  • Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
  • Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.

At the end of the programme, participants must validate 60 ECTS credits.

If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.

Professional experience

A professional experience (of minimum four months) is mandatory to validate your 2-year MSc. It can take place at the end of the first or second year of studies, in France or abroad.

Marina BASTOUNIS

Head of programme

Expand your professional horizons and reach for a Master of Science from a top French business school.

Stories

Anqi YANG
2013-14

The first year of my MSc was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to several fields of study, like economics and finance, helping me to read and analyse data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my skills. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL
2013-14

After completing a special two-year diploma in Marketing & Trade, I chose to go abroad and complement it with a bachelor’s degree in English. After graduating with a 3-year bachelor’s degree, I decided to enrol in the two-year MSc option at NEOMA Business School. It was the ideal solution for me, and I was able to earn a Master of Science. The first year at NEOMA prepared me for my MSc courses and the professional challenges of international business.

For more information, contact our international team:

Min WU

Asia & Asia-Pacific

International Promotion and Admissions Manager

+33 2 32 82 17 76 LinkedIn Make an appointment
Shekhar SURTI

Shekhar SURTI

Indian Subcontinent

Ange DJEGAN

France

International Promotion and Admissions Manager

+33 2 32 82 17 72 LinkedIn Make an appointment

Anya Angélica CÁRDENAS

Latin America
Sihem BRIKCI

Sihem BRIKCI

Europe & North America

International Promotion and Admissions Manager

(+33) 3 26 77 88 60 LinkedIn images Make an appointment

Khalif BELGHITH

Africa & Middle East

Practical information

  • Format:

    Full time

  • Duration:

    1-year course: 15 months
    2-year course: 12 months (year 1) + 15 months (year 2)

  • Tuition fees:

    1-year course: €18,500
    2-year course: €29,000

  • Campus:

    Rouen

  • Teaching language:

    English

  • Course start date:

    October 2024

  • Entry level:

    1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
    2-year course: 3-year Bachelor’s degree

  • Degree awarded:

    Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 37684, Advanced degree in international management
    Registration date: 01/09/2023 - NEOMA

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Practical information

  • Practical information
    • Format:

      Full time

    • Duration:

      1-year course: 15 months
      2-year course: 12 months (year 1) + 15 months (year 2)

    • Tuition fees:

      1€

    • Campus:

      Rouen

    • Teaching language:

      English

    • Course start date:

      October 2024

    • Entry level:

      1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
      2-year course: 3-year Bachelor’s degree

    • Degree awarded:

      Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 37684, Advanced degree in international management
      Registration date: 01/09/2023 - NEOMA