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WEBINAR: Learn all about NEOMA’s Masters of Science in Sector Expertise! | Thursday 16 February, 2023 at 3 PM French time

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MSc Wine & Gastronomy

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Programme presentation

The MSc Wine & Gastronomy is a full-time Master’s degree programme taught in English that offers a comprehensive, multidimensional approach to the dynamic sector of food and drink marketing in the heart of one of the most renowned gastronomic countries in the world.

Based in the Champagne region, this incomparable educational ecosystem only 45 minutes away from Paris. The innovative Master of Science programme offers an insider look at the marketing and management dilemmas facing food, wine, spirits, and hospitality professionals.

Get the WSET certifications!

The WSET Level 2 and Level 3 qualifications are offered to students through our partnership with the Avize Viti Campus. These optional certifications allow students to validate their wine knowledge with an internationally recognised certification.

Your MSc in 2 years!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option” !

5 good reasons to join the programme

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Learn to deal with market challenges specific to the food and beverage industries.

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Gain a 360° overview and multidimensional perspective of the dynamics of food and drink marketing, incorporating producers, marketers, entrepreneurs and territorial actors.

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Benefit from premium academic content anchored with professional workshops and become an expert in bridging theory, practice and culture.

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Understand the dynamics surrounding the consumption, marketing and management of food, wine, spirits and beverages.

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Learn to combine modern-day issues (such as technology, the internet, climate change, globalisation), with heritage to adapt and associate tradition to innovation.

Nathalie SPIELMANN

Head of programme

Cultivating food and beverage managers who come to the table with marketing savoir-faire

Programme objectives

The programme offers theoretical courses where academic research and advanced marketing principles are juxtaposed with real-life case studies. This premium programme uses high-level academic content coupled with professional workshops in order to better understand, anticipate and respond to marketplace disruptions.

By the end of the programme, students are able to understand the complex dynamics of the food industry as well as the cultural, global and structural issues that influence how and why consumers buy these products.

Skill sets

The programme MSc Wine & Gastronomy, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

  • Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components.
  • Conduct a scientific study and issue a recommendation
  • Develop ethical leadership abilities to strengthen one’s manager posture

Programme highlights

Experience-based, immersive approach

The programme use innovative pedagogy combining in-depth academic lectures and contributions from industry professionals.

In the classroom, academic research and advanced marketing principles are juxtaposed with real-life case studies sourced in Champagne and abroad. Additionally, students learn by doing in the both classroom and in workshops, allowing them to gain a better understanding of the implications and applications of theoretical concepts to food and beverages categories as well as to hospitality.

Examples of workshops:

  • New perspectives on wine tasting, revival of traditional food products
  • Managing a collective brand and its promotion
  • Winemakers and wine professionals, chefs and producers
  • Territorial brand managers and actors in collective initiatives
  • Product managers for food and drink and related products (e.g., barrel makers), entrepreneurs

The students are also offered the Wine and Spirits Education Trust Level 2 or Level 3 training in wine, allowing them to certify their wine knowledge with an internationally recognised certification.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Discover the 2-year MSc option, the extended course that makes a Master’s degree accessible to students holding a 3-year bachelor’s degree!

Students holding a 3-year bachelor’s degree may pursue this Master of Science in two years by joining our 12-month International Pre-Master programme. To find out more about the programme and its advantages, click on the link below.

2-Year MSc Option

Evaluation procedures

The programme is recognised through a dual validation:

  • Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
  • A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI – MSc Wine & Gastronomy is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The MSc Wine & Gastronomy has been created to develop a new generation of expert food and drink marketing professionals capable of anticipating change in a complex world and adept at understanding the dynamics surrounding the consumption, marketing and management of food, wine, spirits and beverages.

Targeted professions

A few of the possible jobs students can aim for:

  • Director of food and beverage service in the hospitality industry
  • Director of a wine brand or house
  • Export Manager for a food or wine brand
  • Food & Wine Journalist
  • Marketing Director for a food or wine brand (e.g., Unilever, LVMH)
  • Oenotourism Manager for a winery
  • Market Researcher or Analyst in food and wine

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Results indicators

82%

Satisfaction rating
on instruction

1,2 months

Average time taken
for job search

100%

Employment rate
at 6 months

100%

Graduation rate

Source: Course Assessment 2021-2022,
Graduate Employment Survey 2019, 2020 & 2021, Jury 2020-2021

Admissions

Candidates should demonstrate an interest and/passion for food and wine via certifications, membership to associations, courses, etc. Candidates should have basic marketing knowledge and some notions of business. They should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

Admissions Requirements

1-year course:

  • Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
  • Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

  • Completion of a 3-year Bachelor’s degree (Open to all backgrounds)

Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees: €100

2-Year MSc Option

Discover the 2-year MSc option, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree).
The programme is also open to students with academic backgrounds in non-business-related fields.
This first year of study in the International Pre-Master provides an overview of the core areas of business studies and culminates with the selected Master of Science in the second year.
Please indicate your preferred Master of Science programme when preparing your application.

Your MSc in 2 years !

The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

  • Open access to MSc degrees for profiles missing qualifications for direct entry
  • Guarantee success at the MSc level by laying strong foundations during the Pre-Master year
  • Diversify career orientation by switching to a new field of specialisation
  • Overview the main areas of knowledge included in an undergraduate business degree

Evaluation procedures

The programme is recognised through a dual validation:

  • Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
  • A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme, the programme participants have to validate 60 ECTS credits.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

Professional experience

The two-year programme includes two mandatory professional experience, one at the end of the International Pre-Master year (min 4 months) and one at the end of the MSc year (min 6 months).
Professional experiences can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

5 good reasons to join the programme

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

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Access a Master of Science degree in a field that is different from your undergraduate degree.

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Familiarise yourself with and adapt to the pace and rigour of studies at a top French business school before starting your Master of Science.

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Obtain the necessary academic qualifications to enter a Master of Science programme.

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Gain professional experience through two internships in two years.

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Develop an international outlook and cross-cultural communication skills.

Marina BASTOUNIS

Head of programme

Expand your professional horizons and reach for a Master of Science from a top French business school.

For more information, contact our international team:

Min WU

South East Asia

International Promotion and Admissions Manager

+33 2 32 82 17 76 LinkedIn Make an appointment

Xiaotong POIRREE

Eastern Europe & Central Asia

International Promotion and Admissions Manager

+33 2 32 82 17 40 LinkedIn Make an appointment

Anya Angélica CÁRDENAS

Latin America
Sihem BRIKCI

Sihem BRIKCI

Western Europe, USA & Canada

International Promotion and Admissions Manager

(+33) 3 26 77 88 60 images Make an appointment

Khalif BELGHITH

Africa & Middle East

International Promotion & Admissions Manager

Practical information

  • Format:

    Full time

  • Duration:

    1-year course: 15 months
    2-year course: 12 months (year 1) + 15 months (year 2)

  • Tuition fees:

    1-year course: €17,900
    2-year course: €28,100

  • Campus:

    Reims

  • Teaching language:

    English

  • Course start date:

    October 2023

  • Entry level:

    1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
    2-year course: 3-year Bachelor’s degree

  • Degree awarded:

    Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 35116, Advanced degree in international management

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Practical information

  • Practical information
    • Format:

      Full time

    • Duration:

      1-year course: 15 months
      2-year course: 12 months (year 1) + 15 months (year 2)

    • Tuition fees:

      1€

    • Campus:

      Reims

    • Teaching language:

      English

    • Course start date:

      October 2023

    • Entry level:

      1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
      2-year course: 3-year Bachelor’s degree

    • Degree awarded:

      Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 35116, Advanced degree in international management