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MSc Wine & Gastronomy

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Nathalie SPIELMANN

Head of programme

Cultivating food and beverage managers who come to the table with marketing savoir-faire

Programme presentation

The MSc Wine & Gastronomy is a full-time Master’s degree programme taught in English that offers a comprehensive, multidimensional approach to the dynamic sector of food and drink marketing in the heart of one of the most renowned gastronomic countries in the world.

Based in the Champagne region, this incomparable educational ecosystem only 45 minutes away from Paris. The innovative Master of Science programme offers an insider look at the marketing and management dilemmas facing food, wine, spirits, and hospitality professionals.

Get the WSET certifications!

The WSET Level 2 and Level 3 qualifications are offered to students through our partnership with the Avize Viti Campus. These optional certifications allow students to validate their wine knowledge with an internationally recognised certification.

5 good reasons to join the programme

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    Learn to manage market challenges specific to the food and beverage industries

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    Gain a 360-degree overview and multidimensional perspective of the dynamics of food and drink marketing that incorporates producers, marketers, entrepreneurs, and territorial actors

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    Benefit from premium academic content coupled with professional workshops to develop into an expert

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    Understand the dynamics surrounding the consumption, marketing and management of food, wine, spirits and beverages

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    Combine modern issues such as technology, the internet, climate change, and globalisation with heritage to adapt and associate tradition with innovation

Your MSc in 2 years!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option” !

Programme objectives

The programme offers theoretical courses where academic research and advanced marketing principles are juxtaposed with real-life case studies. This premium programme uses high-level academic content coupled with professional workshops in order to better understand, anticipate and respond to marketplace disruptions.

By the end of the programme, students are able to understand the complex dynamics of the food industry as well as the cultural, global and structural issues that influence how and why consumers buy these products.

Skill sets

The programme MSc Wine & Gastronomy, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

  • Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components.
  • Conduct a scientific study and issue a recommendation
  • Develop ethical leadership abilities to strengthen one’s manager posture

Programme highlights

EXPERIENCE-BASED, IMMERSIVE APPROACH

The programme use innovative pedagogy combining in-depth academic lectures and contributions from industry professionals.

In the classroom, academic research and advanced marketing principles are juxtaposed with real-life case studies sourced in Champagne and abroad. Additionally, students learn by doing in the both classroom and in workshops, allowing them to gain a better understanding of the implications and applications of theoretical concepts to food and beverages categories as well as to hospitality.

Examples of workshops:

  • New perspectives on wine tasting, revival of traditional food products
  • Managing a collective brand and its promotion
  • Winemakers and wine professionals, chefs and producers
  • Territorial brand managers and actors in collective initiatives
  • Product managers for food and drink and related products (e.g., barrel makers), entrepreneurs

 

A programme of visits to wineries, restaurants and other food and wine providers (e.g., barrel makers, glassblowers, farms) are scheduled as well as conferences with wine, food and service professionals. Students also apply their knowledge in an eight-month case study related to a business in Champagne.

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. More information on the courses and the benefits by clicking on the link below.

Long track

Evaluation procedures

The programme is recognised through a dual validation:

  • Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
  • A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI – MSc Wine & Gastronomy is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The MSc Wine & Gastronomy has been created to develop a new generation of expert food and drink marketing professionals capable of anticipating change in a complex world and adept at understanding the dynamics surrounding the consumption, marketing and management of food, wine, spirits and beverages.

Targeted professions

A few of the possible jobs students can aim for:

  • Marketing director for a food or wine brand (e.g., Unilever, LVMH)
  • Director of food and beverage service in hotel/palace
  • Export manager for food or wine brand
  • Director of wine brand/house
  • Manager of wine tourism for a winery
  • Journalist in food and wine
  • Market researcher or analyst in food and wine sector

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Results indicators

Data soon available

Satisfaction Rating
 (out of 5)

Data soon available

Average job search time (month)

Data soon available

Insertion rate at 6 months

Jury in 2022
 

Graduation rate
 

2019-2020 data

Admissions

Candidates should demonstrate an interest and/passion for food and wine via certifications, membership to associations, courses, etc. Candidates should have basic marketing knowledge and some notions of business. They should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

Eligibility:

SHORT TRACK:

  • 4-year Bachelor’s degree(Origin of the academic background : economy, business, science, etc.) or 3 year-Bachelor’s degree with a minimum of 1 year professional experience
  • Proof of English language ability is required during the application process (TOEIC, TOEFL ibt, ITELS and Cambridge).*

LONG TRACK (2 Year MSc option):

  • 3-year Bachelor’s degree(Open to all backgrounds)
  • Proof of English language ability is required during the application process (TOEIC, TOEFL ibt, ITELS and Cambridge).*

*Contact us to know the scores required for each test.

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees: €100

2-Year MSc Option

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

Marina Bastounis

“Open up your professional horizons and reach for an MSc from a top French Business School”

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

  • Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
  • Guarantee success at the MSc level by laying the ground during the Pre-Master year
  • Open up professional horizons by switching to a new field of study
  • Overview the main areas of knowledge included in an undergraduate business degree

Courses

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

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    Apply for an MSc degree in a field that is different from your undergraduate degree

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    Integrate and adapt to the study methods of a top French business school before starting your MSc degree

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    Obtain academic qualifications necessary to integrate an MSc degree

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    Gain professional experience with two internships in two years

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    Build an international mind-set and cross-cultural communication skills

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.

For more information, contact our international team:

Min WU
South East Asia

International Promotion and Admissions Manager

+33 2 32 82 17 76 LinkedIn Make an appointment
Katie FISHER
Western Europe, USA & Canada

International Promotion and Admissions Manager

+33 3 26 77 47 22 LinkedIn Make an appointment
Mariceli BLIN
Africa & Middle East

International Promotion and Admissions Manager

+ 33 2 32 82 58 55 LinkedIn Make an appointment
Xiaotong POIRREE
Eastern Europe & Central Asia

International Promotion and Admissions Manager

+33 2 32 82 17 40 LinkedIn Make an appointment
Anya Angélica CÁRDENAS
Latin America

Practical information

  • Format:

    Full time

  • Duration:

    Short track : 15 months
    Long track (2-year MSc option) : 12 months (1st year) + 15 months (2nd year)

  • Tuition fees:

    Short track : €16,900
    Long track (2-year MSc option) : €26,400

  • Campus:

    Reims

  • Teaching language:

    English

  • Course start date:

    October 2022

  • Entry level:

    Short track : 4-year Bachelor’s degree or 3 year-Bachelor's degree with a minimum of 1 year professional experience
    Long track (2-year MSc option) : 3-year Bachelor’s degree

  • Degree awarded:

    Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 35116, Advanced degree in international management

Contact us

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Practical information

  • Practical information
    • Format:

      Full time

    • Duration:

      Short track : 15 months
      Long track (2-year MSc option) : 12 months (1st year) + 15 months (2nd year)

    • Tuition fees:

      0€

    • Campus:

      Reims

    • Teaching language:

      English

    • Course start date:

      October 2022

    • Entry level:

      Short track : 4-year Bachelor’s degree or 3 year-Bachelor's degree with a minimum of 1 year professional experience
      Long track (2-year MSc option) : 3-year Bachelor’s degree

    • Degree awarded:

      Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 35116, Advanced degree in international management