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MSc Wine & Gastronomy

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MASTER THE ART OF
WINE & GASTRONOMY MANAGEMENT

Programme presentation

The MSc Wine & Gastronomy is a full-time Master’s degree programme taught in English that offers a comprehensive, multidimensional approach to the dynamic sector of food and drink marketing in the heart of one of the most renowned gastronomic countries in the world.

Based in the Champagne region, this incomparable educational ecosystem only 45 minutes away from Paris. The innovative Master of Science programme offers an insider look at the marketing and management dilemmas facing food, wine, spirits, and hospitality professionals.

Get the WSET certifications!

The WSET Level 2 and Level 3 qualifications are offered to students through our partnership with the Avize Viti Campus. These optional certifications allow students to validate their wine knowledge with an internationally recognised certification.

Your MSc in 2 years!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option” !

5 good reasons to join the programme

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Learn to deal with market challenges specific to the food and beverage industries.

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Gain a 360° overview and multidimensional perspective of the dynamics of food and drink marketing, incorporating producers, marketers, entrepreneurs and territorial actors.

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Benefit from premium academic content anchored with professional workshops and become an expert in bridging theory, practice and culture.

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Understand the dynamics surrounding the consumption, marketing and management of food, wine, spirits and beverages.

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Learn to combine modern-day issues (such as technology, the internet, climate change, globalisation), with heritage to adapt and associate tradition to innovation.

Nathalie SPIELMANN

Head of programme

Cultivating food and beverage managers who come to the table with marketing savoir-faire

Programme objectives

The programme offers theoretical courses where academic research and advanced marketing principles are juxtaposed with real-life case studies. This premium programme uses high-level academic content coupled with professional workshops in order to better understand, anticipate and respond to marketplace disruptions.

By the end of the programme, students are able to understand the complex dynamics of the food industry as well as the cultural, global and structural issues that influence how and why consumers buy these products.

Skill sets

The programme MSc Wine & Gastronomy, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

  • Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components.
  • Conduct a scientific study and issue a recommendation
  • Develop ethical leadership abilities to strengthen one’s manager posture

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

Programme highlights

Experience-based, immersive approach

The programme use innovative pedagogy combining in-depth academic lectures and contributions from industry professionals.

In the classroom, academic research and advanced marketing principles are juxtaposed with real-life case studies sourced in Champagne and abroad. Additionally, students learn by doing in the both classroom and in workshops, allowing them to gain a better understanding of the implications and applications of theoretical concepts to food and beverages categories as well as to hospitality.

Examples of workshops:

  • New perspectives on wine tasting, revival of traditional food products
  • Managing a collective brand and its promotion
  • Winemakers and wine professionals, chefs and producers
  • Territorial brand managers and actors in collective initiatives
  • Product managers for food and drink and related products (e.g., barrel makers), entrepreneurs

The students are also offered the Wine and Spirits Education Trust Level 2 or Level 3 training in wine, allowing them to certify their wine knowledge with an internationally recognised certification.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Discover the 2-year MSc option, the extended course that makes a Master’s degree accessible to students holding a 3-year bachelor’s degree!

Students holding a 3-year bachelor’s degree may pursue this Master of Science in two years by joining our 12-month International Pre-Master programme. To find out more about the programme and its advantages, click on the link below.

2-Year MSc Option

Evaluation procedures

The programme is recognised through a dual validation:

  • Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
  • A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI – MSc Wine & Gastronomy is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

    • Percentage of students sitting final examinations*: 100%
    • Graduation rate*: 100%

Source : *2022-2023 Jury

The MSc Wine & Gastronomy has been created to develop a new generation of expert food and drink marketing professionals capable of anticipating change in a complex world and adept at understanding the dynamics surrounding the consumption, marketing and management of food, wine, spirits and beverages.

Targeted professions

A few of the possible jobs students can aim for:

  • Director of food and beverage service in the hospitality industry
  • Director of a wine brand or house
  • Export Manager for a food or wine brand
  • Food & Wine Journalist
  • Marketing Director for a food or wine brand (e.g., Unilever, LVMH)
  • Oenotourism Manager for a winery
  • Market Researcher or Analyst in food and wine

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Results indicators

100%

Professional immersion1

1 month

Average time to secure employment2

100%

Employment rate
at 6 months2

83%

Percentage of graduates entering targeted professions3

Sources: 1 Course data 2022-2023 | 2 Graduate Employment Survey 2021 & 2022 | 3 Graduate Survey 2022

Admissions Requirements

1-year course:

  • Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
  • Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

  • Completion of a 3-year Bachelor’s degree (Open to all backgrounds)

Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Admissions process

  • Complete the online application: apply.neoma-bs.fr
  • Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
  • Candidates who meet the admissions requirements will be asked to complete a deferred interview
  • Admissions results are sent by email within two weeks of the interview.

Application fee: €100

Admissions calendar

Applications are accepted on a rolling basis, from September 2023 with a final deadline for submissions in mid-July 2024. Applicants will be informed of the admission jury’s decision two weeks following the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Additional recommendations

Candidates should demonstrate an interest and/passion for food and wine via certifications, membership to associations, courses, etc. Candidates should have basic marketing knowledge and some notions of business. They should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

2-Year MSc Option

Discover the International Pre-Master, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Programme overview

Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science (MSc) for graduates of a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in fields not directly linked to their desired MSc programme.

This first year of study in the International Pre-Master provides an overview of the core areas of business studies and the fundamentals of the selected MSc programme. Upon validation of this curriculum, students continue to their second year and obtain their Master of Science degree.

Please indicate your preferred Master of Science programme when preparing your application.

Programme strengths

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Build the academic foundations and skillset to access NEOMA’s Master of Science programmes

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Cultivate your cross-cultural competencies in a multicultural cohort of students, with instruction by an international faculty

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Develop your skills in independent, critical thinking and effective communication

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Empower your career trajectory thanks to career & personal development workshops

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Gain professional experience through a 4-to-6-month internship in your first or second year

Evaluation procedures

The programme is validated in two ways:

  • Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
  • Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.

At the end of the programme, participants must validate 60 ECTS credits.

If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.

Professional experience

A professional experience (of minimum four months) is mandatory to validate your 2-year MSc. It can take place at the end of the first or second year of studies, in France or abroad.

Marina BASTOUNIS

Head of programme

Expand your professional horizons and reach for a Master of Science from a top French business school.

Stories

Anqi YANG
2013-14

The first year of my MSc was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to several fields of study, like economics and finance, helping me to read and analyse data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my skills. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL
2013-14

After completing a special two-year diploma in Marketing & Trade, I chose to go abroad and complement it with a bachelor’s degree in English. After graduating with a 3-year bachelor’s degree, I decided to enrol in the two-year MSc option at NEOMA Business School. It was the ideal solution for me, and I was able to earn a Master of Science. The first year at NEOMA prepared me for my MSc courses and the professional challenges of international business.

For more information, contact our international team:

Min WU

Asia & Asia-Pacific

International Promotion and Admissions Manager

+33 2 32 82 17 76 LinkedIn Make an appointment
Shekhar SURTI

Shekhar SURTI

Indian Subcontinent

Ange DJEGAN

France

International Promotion and Admissions Manager

+33 2 32 82 17 72 LinkedIn Make an appointment

Anya Angélica CÁRDENAS

Latin America
Sihem BRIKCI

Sihem BRIKCI

Europe & North America

International Promotion and Admissions Manager

(+33) 3 26 77 88 60 LinkedIn images Make an appointment

Khalif BELGHITH

Africa & Middle East

Practical information

  • Format:

    Full time

  • Duration:

    1-year course: 15 months
    2-year course: 12 months (year 1) + 15 months (year 2)

  • Tuition fees:

    1-year course: €18,500
    2-year course: €29,000

  • Campus:

    Reims

  • Teaching language:

    English

  • Course start date:

    October 2024

  • Entry level:

    1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
    2-year course: 3-year Bachelor’s degree

  • Degree awarded:

    Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 37684, Advanced degree in international management
    Registration date: 01/09/2023 - NEOMA

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Practical information

  • Practical information
    • Format:

      Full time

    • Duration:

      1-year course: 15 months
      2-year course: 12 months (year 1) + 15 months (year 2)

    • Tuition fees:

      1€

    • Campus:

      Reims

    • Teaching language:

      English

    • Course start date:

      October 2024

    • Entry level:

      1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
      2-year course: 3-year Bachelor’s degree

    • Degree awarded:

      Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 37684, Advanced degree in international management
      Registration date: 01/09/2023 - NEOMA