MSc Wine & Gastronomy

Programme objectives

The programme offers theoretical courses where academic research and advanced marketing principles are juxtaposed with real-life case studies. This premium programme uses high-level academic content coupled with professional workshops in order to better understand, anticipate and respond to marketplace disruptions.

By the end of the programme, students are able to understand the complex dynamics of the food industry as well as the cultural, global and structural issues that influence how and why consumers buy these products.

Programme highlights

EXPERIENCE-BASED, IMMERSIVE APPROACH

The programme use innovative pedagogy combining in-depth academic lectures and contributions from industry professionals.

In the classroom, academic research and advanced marketing principles are juxtaposed with real-life case studies sourced in Champagne and abroad. Additionally, students learn by doing in the both classroom and in workshops, allowing them to gain a better understanding of the implications and applications of theoretical concepts to food and beverages categories as well as to hospitality.

Examples of workshops:

• New perspectives on wine tasting, revival of traditional food products
• Managing a collective brand and its promotion
• Winemakers and wine professionals, chefs and producers
• Territorial brand managers and actors in collective initiatives
• Product managers for food and drink and related products (e.g., barrel makers), entrepreneurs

A programme of visits to wineries, restaurants and other food and wine providers (e.g., barrel makers, glassblowers, farms) are scheduled as well as conferences with wine, food and service professionals. Students also apply their knowledge in an eight-month case study related to a business in Champagne.

The MSc Wine & Gastronomy has been created to develop a new generation of expert food and drink marketing professionals capable of anticipating change in a complex world and adept at understanding the dynamics surrounding the consumption, marketing and management of food, wine, spirits and beverages.

Targeted professions

A few of the possible jobs students can aim for:

• Marketing director for a food or wine brand (e.g., Unilever, LVMH)
• Director of food and beverage service in hotel/palace
• Export manager for food or wine brand
• Director of wine brand/house
• Manager of wine tourism for a winery
• Journalist in food and wine
• Market researcher or analyst in food and wine sector

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Admissions

Candidates should demonstrate an interest and/passion for food and wine via certifications, membership to associations, courses, etc. Candidates should have basic marketing knowledge and some notions of business. They should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

Eligibility:

SHORT TRACK:

• 4-year Bachelor degree (Origin of the academic background : economy, business, science, etc.)
• Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

LONG TRACK (2 Year MSc option):

• 3-year Bachelor’s degree (Open to all backgrounds)
• Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees: €100

2-Year MSc Option

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

Marina Bastounis

“Open up your professional horizons and reach for an MSc from a top French Business School”

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

• Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
• Guarantee success at the MSc level by laying the ground during the Pre-Master year
• Open up professional horizons by switching to a new field of study
• Overview the main areas of knowledge included in an undergraduate business degree

Courses

YEAR 1 (12 months)

SEMESTER 1 from october to december

Geopolitics and International Relations Introduction to statistics and Data Analysis Fundamentals of Marketing Entrepreneurship Digital organization Fundamentals of Finance Languages

SEMESTER 2 from january to april

The social impact of globalisation & innovation Negociation Management in a multicultural environment International Issues Digital Environment and RVI Capstone Project Internship (from may to september)

YEAR 2 (15 months) : MSc of your choice

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.