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MANTHIOU Aikaterini

PhD, Business Administration, Hospitality Management

Aikaterini MANTHIOU is the Director of the Marketing Specialization for Apprentices, Full Professor of Marketing at NEOMA Business School. She has several years of working experience in different industries such as hotel sector, banking and investment projects in China. Her primary research interests are tourism and hospitality marketing, ethical consumption and social media marketing for brands. Her research papers have been published in leading journals such as Tourism Management, Journal of Travel Research, Journal of Business Research, Psychology & Marketing, International Journal of Hospitality Management, Electronic Markets, Journal of Services Marketing, Journal of Service Management, Journal of Travel and Tourism Marketing amongst others.

Areas of research

  • Tourism Marketing
  • Brand Management on Social Media
  • Artificial Intelligence in Services
  • Fast vs Slow Consumption Behaviour
  • Tourism and Hospitality Marketing
  • Ethical Consumption

Recent academic contributions

  • LUONG, V. H., A. MANTHIOU, J. KANG, C. NGUYEN, "The building blocks of regenerative tourism and hospitality: A text-mining approach.", Current Issues in Tourism, March 2024, vol. 27, no. 3
    DOI : 10.1080/13683500.2023.2228974
  • MANTHIOU, A., V. H. LUONG, K. AYADI, P. KLAUS, "The Metaverse Experience: A Big Data Approach to Virtual Service Consumption" Forthcoming International Journal of Contemporary Hospitality Management
  • LUONG, V. H., A. TARQUINI, Y. ANADOL, P. KLAUS, A. MANTHIOU, "Is digital fashion the future of the metaverse? Insights from YouTube comments", Journal of Retailing and Consumer Services, March 2024, vol. 79
    DOI : 10.1016/j.jretconser.2024.103780

Article

  • MANTHIOU, A., V. H. LUONG, K. AYADI, P. KLAUS, "The Metaverse Experience: A Big Data Approach to Virtual Service Consumption" Forthcoming International Journal of Contemporary Hospitality Management
  • LUONG, V. H., A. TARQUINI, Y. ANADOL, P. KLAUS, A. MANTHIOU, "Is digital fashion the future of the metaverse? Insights from YouTube comments", Journal of Retailing and Consumer Services, March 2024, vol. 79
    DOI : 10.1016/j.jretconser.2024.103780
  • KLAUS, P., A. MANTHIOU, "Metaverse retail: Pioneering research avenues for tomorrow's marketplace.", Journal of Retailing and Consumer Services, May 2024, vol. 78, pp. 103782
    DOI : 10.1016/j.jretconser.2024.103782
  • MANTHIOU, A., I. ULRICH, V. G. KUPPELWIESER, "The travel influencer construct: An empirical exploration and validation", Tourism Management, April 2024, vol. 101, pp. 104858
    DOI : 10.1016/j.tourman.2023.104858
  • LUONG, V. H., A. MANTHIOU, J. KANG, C. NGUYEN, "The building blocks of regenerative tourism and hospitality: A text-mining approach.", Current Issues in Tourism, March 2024, vol. 27, no. 3
    DOI : 10.1080/13683500.2023.2228974
  • MANTHIOU, A., V. G. KUPPELWIESER, P. KLAUS, "Reevaluating Tourism Experience Measurements: An Alternative Bayesian Approach", Current Issues in Tourism, September 2023, vol. 26, no. 18, pp. 2948–2964
    DOI : 10.1080/13683500.2022.2106193
  • MANTHIOU, A., V. H. LUONG, P. KLAUS , "Solo Tourism: Exploration and conceptualization – A semi-supervised machine learning approach", Journal of Travel and Tourism Marketing, September 2023, vol. 40, no. 6
    DOI : 10.1080/10548408.2023.2255891
  • ROSENBAUM, M. S., V. G. KUPPELWIESER, G. CONTRERAS RAMIREZ, A. MANTHIOU, "People and place attachment: Exploring compliance in neighborhood health centers", Health Marketing Quarterly, October 2023, vol. 40, no. 4, pp. 375-395
    DOI : 10.1080/07359683.2022.2161334
  • KLAUS, P., A. MANTHIOU, V. H. LUONG, "Sustainability in luxury: insights from Twitter activities", Journal of Strategic Marketing, January 2023
    DOI : 10.1080/0965254X.2022.2160874
  • MANTHIOU, A., V. G. KUPPELWIESER, "Consumer Reaction to Decelerated Tourism: Pace, Inherent Virtue, and Environmental Concern,", Journal of Travel Research, September 2023, vol. 62, no. 7
  • MANTHIOU, A., P. KLAUS, V. H. LUONG, "Slow tourism: Conceptualization and interpretation – A travel vloggers’ perspective", Tourism Management, December 2022, vol. 93
    DOI : 10.1016/j.tourman.2022.104570
  • CAO, L., A. MANTHIOU, K. AYADI, "Extension and customer reaction on sharing economy platforms: The role of customer inertia", Journal of Business Research, May 2022, vol. 144, pp. 513-522
    DOI : 10.1016/j.jbusres.2022.02.013
  • MANTHIOU, A., P. KLAUS, "The interplaying factors of the robotic tourism experience: The customer journey’s touchpoints, context, and qualities ?", Technological Forecasting and Social Change, April 2022, vol. 177
    DOI : 10.1016/j.techfore.2022.121552
  • KUPPELWIESER, V. G., P. KLAUS, A. MANTHIOU, L. D. HOLLEBEEK, "The Role of Customer Experience in the Perceived Value-Word-of-Mouth Relationship", Journal of Services Marketing, May 2022, vol. 36, no. 3, pp. 364–378
    DOI : 10.1108/JSM-11-2020-0447
  • BOUJENA, O., I. ULRICH, A. MANTHIOU, B. GODEY, "Customer engagement and performance in social media: A managerial perspective", Electronic Markets, December 2021, vol. 32, no. 4, pp. 965 - 987
    DOI : 10.1007/s12525-020-00450-3
  • MANTHIOU, A., P. KLAUS , V. G. KUPPELWIESER, W. REEVES, "Man vs Machine: Examining the Three Themes of Service Robotics in Tourism and Hospitality", Electronic Markets, September 2021, vol. 31, no. 3, pp. 511–527
    DOI : 10.1007/s12525-020-00434-3
  • KLAUS, P., A. MANTHIOU, "Applying the EEE Customer Mindset in Luxury: Reevaluating Customer Experience Research and Practice During and After Corona.", Journal of Service Management, November 2020, vol. 31, no. 6, pp. 1175-1183
    DOI : 10.1108/JOSM-05-2020-0159
  • MANTHIOU, A., E.HICKMAN, P.KLAUS, "Beyond good and bad: challenging the suggested role of emotions in customer experience (CX) research.", Journal of Retailing and Consumer Services, November 2020, vol. 57, pp. 102218
    DOI : 10.1016/j.jretconser.2020.102218
  • KUPPELWIESER, V. G., P. KLAUS, A. MANTHIOU, O. BOUJENA, "Consumer Responses to Planned Obsolescence", Journal of Retailing and Consumer Services, March 2019, vol. 47, pp. 157-165
    DOI : 10.1016/j.jretconser.2018.11.014
  • KUPPELWIESER, V. G., P. KLAUS, Y. BARUCH, A. MANTHIOU, "The missing link? Fairness as the ultimate determinant of service profitability. (Eng)/ Le chaînon manquant – l’équité comme déterminant ultime de la rentabilité des services ?! (Fr)", Recherche et Applications en Marketing, January 2018, vol. 33, no. 2, pp. 46-74
    DOI : 10.1177/2051570717745833
  • LEE, S., A.MANTHIOU, L.CHIANG, L.TANG, "An assessment of value dimensions in hiking tourism: Pathways toward quality of life", International Journal of Tourism Research, March 2018, vol. 20, no. 2, pp. 236-246
    DOI : 10.1002/jtr.2176
  • SPIELMANN, N., B.BABIN, A.MANTHIOU, "Places as Authentic Consumption Contexts", Psychology and Marketing, September 2018, vol. 35, no. 9, pp. 652-665
  • MANTHIOU, A., J.KANG, S. S.HYUN, X. X.FU, "The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence", International Journal of Hospitality Management, September 2018, vol. 75, pp. 38-47
  • KANG, J., A.MANTHIOU, N.SURMAJAN, L.TANG, "An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry", Journal of Hospitality Marketing & Management, January 2017, vol. 26, no. 1, pp. 1-22
    DOI : 10.1080/19368623.2016.1172534
  • MANTHIOU, A., J.KANG, S.HYUN, "An integration of cognitive appraisal theory and script theory in the luxury cruise sector: the bridging role of recollection and storytelling", Journal of Travel & Tourism Marketing, November 2017, vol. 34, no. 8, pp. 1071-1088
    DOI : 10.1080/10548408.2016.1277575
  • CHIANG, L., A.XU, J.KIM, L.TANG, A.MANTHIOU, "Investigating Festivals and Events as Social Gatherings: The Application of Social Identity Theory", Journal of Travel & Tourism Marketing, August 2017, vol. 34, no. 6, pp. 779–792
    DOI : 10.1080/10548408.2016.1233927
  • MANTHIOU, A., K.AYADI, A.LEE, L.CHIANG, L.TANG, "Exploring the Roles of Self-Concept and Future Memory at Consumer Events: The Application of an Extended Mehrabian - Russell Model", Journal of Travel & Tourism Marketing, May 2017, vol. 34, no. 4, pp. 531-543
    DOI : 10.1080/10548408.2016.1208786
  • GODEY, B., A.MANTHIOU, D.PEDERZOLI, J.ROKKA, G.AIELLO, R.DONVITO, R.SINGH, "Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior", Journal of Business Research, December 2016, vol. 69, no. 12, pp. 5833-5841
    DOI : 10.1016/j.jbusres.2016.04.181
  • MANTHIOU, A., J.KANG, N.SURMAJAN, L.TANG, "The Incorporation of Consumer Experience into the Branding Process: An Investigation of Name-Brand Hotels", International Journal of Tourism Research, March 2016, vol. 18, no. 2, pp. 105–115
    DOI : 10.1002/jtr.2037
  • KANG, J., A. MANTHIOU, I. KIM, S. S. HUYN, "Recollection of the Sea Cruise: the role of cruise photos and other passengers on the ship", Journal of Travel & Tourism Marketing, November 2016, vol. 33, no. 9, pp. 1286-1308
    DOI : 10.1080/10548408.2015.1117409
  • MANTHIOU, A., J.KANG, L.CHIANG, L.TANG, "Investigating the Effects of Memorable Experiences: An Extended Model of Script Theory", Journal of Travel & Tourism Marketing, March 2016, vol. 33, no. 3, pp. 362-379
    DOI : 10.1080/10548408.2015.1064055
  • LEE, S., A.MANTHIOU, M.JEONG, L.TANG, L.CHIANG, "Does consumer feeling affect consumer quality of life? Roles of consumption emotion and its consequences", International Journal of Tourism Research, July 2015, vol. 17, no. 4, pp. 409–416
    DOI : 10.1002/jtr.1988
  • MANTHIOU, A., J. KANG, T. SCHRIER, "A visitor-based brand equity perspective: the case of a public festival", Tourism Review, June 2014, vol. 69, no. 4, pp. 264-283
    DOI : 10.1108/tr-04-2014-0016
  • MANTHIOU, A., L.TANG, R.BOSSELMAN, "Reason and reaction: The dual route of the decision-making process on Facebook fan pages", Electronic Markets – The International Journal on Networked Business, November 2014, no. 24, pp. 297-308
  • MANTHIOU, A., L.CHIANG, L.TANG, A.MORRISON, "A Comparative study of generational preferences for trip-planning resources: A case study of international tourists in Shanghai", Journal of Quality Assurance in Hospitality and Tourism, January 2014, vol. 15, no. 1, pp. 78-99
  • MANTHIOU, A., S.LEE, L.TANG, L.CHIANG, "The experience economy approach to festival marketing: Vivid memory and attendee loyalty", Journal of Services Marketing, January 2014, vol. 28, no. 1, pp. 1-42
  • MANTHIOU, A., A.MORRISON, J.SHIN, L.CHIANG, "A holistic approach to activity preference patterns: International tourists and their visits to Shanghai, China", International Journal of Tourism Sciences, April 2012, vol. 12, no. 1, pp. 107-136
  • MANTHIOU, A., L.TANG, L.CHIANG, "Identifying and responding to customer needs on Facebook fan pages", International Journal of Technology and Human Interaction, July 2012, vol. 9, no. 3, pp. 36-52
    DOI : 10.4018/jthi.2013070103
  • MANTHIOU, A., L.CHIANG, L.TANG, J.SHIN, "An Investigation of the Information Sources Used by International Tourists at Different Age Groups in Fiji", International Journal of Tourism Sciences, December 2012, vol. 12, no. 3, pp. 20-46
  • MANTHIOU, A., T.SCHRIER, "Traditional reviews versus electronic worth of mouth for the Greek hotel market", Journal of Tourism Research, July 2010, no. 13, pp. 88-107

Book chapter

  • MANTHIOU, A., L.CHIANG, L.TANG, "Developing a successful Facebook fan page based on costumers" in Human Behavior, Psychology, and Social Interaction in the Digital Era.., IGI Global, 2014

Academic conferences

  • MANTHIOU, A., P. KLAUS , A. TARQUINI, M. WETZEL, "The Ultimate Luxury Tourism Experience (ULTX)" in MONACO SYMPOSIUM ON LUXURY 2023, 2023
  • MANTHIOU, A., B. GODEY, D. PEDERZOLI, I. ULRICH, "The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments" in Academy of Marketing Science Annual Conference, vol. Monterey, California, 2022
  • GODEY, B., A. MANTHIOU, D. PEDERZOLI, "The Effect of Secondhand Extension on Online and Offline Traditional Retailing Environments: An abstract", Academy of Marketing Science Annual Conference, 2022
  • BOUJENA, O., B. GODEY, I. ULRICH, A. MANTHIOU, D. PEDERZOLI, G. AIELLO, V. MAZZOLI, R. DONVITO, "Measuring customer engagement on social media: towards a more qualitative and comprehensive approach" in Global Fashion Marketing Conference at Seoul/ Korean Scholars of Marketing Science International Conference, 2021
  • BOUJENA, O., B. GODEY, I. ULRICH, A. MANTHIOU, D. PEDERZOLI, G. AIELLO, V. MAZZOLI, R. DONVITO, "Measuring Customer Engagement on Social Media : Towards a more qualitative and comprehensive approach" in Global Fashion Management Conference (GFMC), 2021
  • GODEY, B., O. BOUJENA, I. ULRICH, A. MANTHIOU, D. PEDERZOLI, G. AIELLO, V. MAZZOLI, R. DONVITO, "Measuring customer engagement on social media: Towards a more qualitative and comprehensive approach" in Global Fashion Management Conference, 2021
  • MANTHIOU, A., K.AYADI , "THE LINK OF DISSIMILAR SERVICE RECOVERY AND ONLINE COMPLAINING BEHAVIOR" in 3rd International Conference on Advances in Business and Law, Dubai, 2019
  • BOUJENA, O., I.ULRICH, A.MANTHIOU, B.GODEY, "Connecting with fashion brands on social media: An investigation of consumers' drivers" in Global Fashion Management Conference, 2019, Paris
  • BOUJENA, O., I.ULRICH, A.MANTHIOU, B.GODEY, "Customer engagement measurement in social media: From theory to practice" in 2018 Global Marketing Conference, 2018, Tokyo, Japan
  • MANTHIOU, A., K.AYADI, V. G.KUPPELWIESER, "The social media scape: An integrative framework and measurement scale" in 2016 Global Marketing Conference, 2016, Conrad Hong Kong, Hong Kong
  • MANTHIOU, A., K.AYADI, V. G.KUPPELWIESER, "The social media scape: An integrative framework and measurement scale", Global Marketing Conference, 2016, Hong Kong
  • GODEY, B., O.BOUJENA, A.MANTHIOU, J.ROKKA, I.ULRICH, "Consumer social media activities and the impact on consumer-brand relationship" in 15th International Marketing Trends Conference, 2016
  • GODEY, B., A.MANTHIOU, D.PEDERZOLI, J.ROKKA, G.AIELLO, R.DONVITO, R.SINGH, "Luxury brands social media marketing efforts: Influence on brand equity and consumers' behavior" in Global Fashion Marketing Conference, 2015
  • ROKKA, J., A.MANTHIOU, B.GODEY, L.TANG, "How social media marketing efforts influence brand equity and its consequences: the case of luxury brands" in The Academy of Marketing Science Conference, Marriott Hotel, Indianapolis, 2014, United States
  • MANTHIOU, A., R.BOSSELMAN, L.TANG, "Reason and Reaction: The Dual Route of the Decision-making Process on Social Media" in 3rd IT & Culture workshop, 2013, France
  • MANTHIOU, A., J.KANG, N.SURMAJAN, L.TANG, "The mediating effect of affective commitment between the relationship of experience and loyalty for brand named hotels" in 17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2012, United States
  • MANTHIOU, A., L.CHIANG, L.TANG, "Segmenting international visitors by information source variables: The case of Fiji" in 17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2012, United States
  • MANTHIOU, A., L.CHIANG, L.TANG, "Modeling consumers' participation on restaurants' Facebook fan pages" in 17th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2012, United States
  • MANTHIOU, A., S.LEE, L.TANG, "Measuring the experience economy and the visitors behavioral consequences: An empirical study on Veishea event" in 16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2011, United States
  • MANTHIOU, A., L.CHIANG, L.TANG, "Investigating customer values on restaurants Facebook fan pages" in Annual conference of the International Council on Hotel, Restaurant and Institutional Education (ICHRIE), 2011, United States
  • MANTHIOU, A., T.LIANG, A.MORRISON, "Activity preference in different market segments: the case of international tourists in Shanghai" in 16th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, 2011, United States
  • MANTHIOU, A., T.SCHRIER, "Traditional reviews versus electronic worth of mouth for the Greek hotel market" in 2nd International Conference on Tourism and Hospitality Management, 2010, Greece
  • MANTHIOU, A., T.SCHRIER, "Worth of mouth in electronic age: A comparison between traditional and electronic communication in USA" in 17th Annual iHITA Research Conference, 2010, United States

Participation at an academic or professional conference

  • SPIELMANN, N., A.MANTHIOU, B.BABIN, A.MANTONAKIS, "Take me there, I’ll like the product better" in Academy of Wine Business Research Conference, 2016, Adelaide, Australia
  • MANTHIOU, A., N.SPIELMANN, B.BABIN, "Travelling within the borders: How place authenticity drives outcomes." in Conference, 2016, Hong Kong, China
  • SPIELMANN, N., A.MANTONAKIS, B.BABIN, A.MANTHIOU, "The Telepresence Effect: Changing Attitudes via Virtual Tours in Marketing Communications" in Association for Consumer Research, 2016, Berlin, Germany
  • KUPPELWIESER, V., P.KLAUS, Y.BARUCH, A.MANTHIOU, "The missing link? Fairness as the ultimate determinant of service profitability" in QUIS 14 - The 14th International Research Symposium on Service Excellence in Management, 2015, Shanghai, China
  • CHIANG , L., A.MANTHIOU, C.CHU, "A holistic approach to the effects of fandom: An application of self-expansion theory." in Proceedings of 18th Academy of Marketing Science World Marketing Congress Conference, 2015, Bari, Italy
  • CHIANG, L., A.MANTHIOU, "Toward a deeper understanding of fandom: effects of self-expansion theory on consumer intentions" in EMAC, 2015, Leuven, Belgium
  • AYADI, K., A.MANTHIOU, "Does visitors' memory matter? The Application of an extended Mehrabian and Russel model at Armada Festival" in Global Marketing Conference, 2014, Singapore
  • CHIANG, L., A.MANTHIOU, L.TANG, "To investigate antecedents of international tourists’ place attachment and its relationships with memories and post-behavioral intentions: The case of Seoul City" in Academy of Marketing Science 17th Biennial World Marketing Congress, 2014, Lima, Peru
  • MANTHIOU, A., L.CHIANG, L.TANG, J.SHIN, "A comparative study of generational preferences for trip-planning resources: A case study of international tourists to Shanghai" in APTA International Tourism Conference, 2012, Taiwan, Province Of China
  • MANTHIOU, A., L.CHIANG, L.TANG, "A dual process perspective on evaluating the websites of travel intermediaries" in International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), 2012, United States
  • MANTHIOU, A., L.CHIANG, L.TANG, "Evaluate the level of entrepreneurship in creating competitive advantages in Iowa agritourism businesses" in International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), 2012, United States

Professional journals

  • MANTHIOU, A., V. G. KUPPELWIESER, "Comment promouvoir des offres de « slow tourisme » ?", Le Quotidien du tourisme, December 2023