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Professor information



  • briefcase Marketing
  • quality PhD, Business Administration
Areas of research
  • Data-based consumer insights
  • Digital Marketing
  • Luxury and Fashion Marketing

Amy SONG earned her Ph.D. in business from Fudan University, China. Her primary research interest lies in empirically modeling consumer’s choice and the effects of marketers’ strategic decisions, especially in digital marketing contexts with large-scale data. Her works have appeared or are forthcoming in prestigious journals including Journal of Marketing, Journal of Business ResearchInternational Journal of Electronic Commerce, Journal of Electronic Commerce Research, Journal of B-to-B Marketing, Journal of Global Marketing, among others. Her papers have been awarded as the best paper on both top-tier international conferences and leading conferences in China. She currently serves as an ad-hoc reviewer for Journal of Management Information Systems, Journal of Service Research, International Journal of Electronic Commerce, European Journal of Marketing, Journal of Consumer Culture, International Journal of Contemporary Hospitality Management, and Journal of Global Marketing. She has served as a business consultant for companies (including Swarovski, Shanghai Media Group (SMG), Carl Zeiss (Shanghai), PingAn Insurance (Group), etc.) and had longstanding cooperations with GfK, Kantar, and China Telcom (Shanghai).