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SONG Amy

PhD, Business Administration

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  3. SONG Amy

Marketing
PhD, Business Administration

Amy SONG is professor in marketing. She teaches Marketing Management, Consumer Behavior & Market Studies, Data Analytics, and Communication spécifique at NEOMA. Her primary research interest lies in empirically modeling consumer’s choice and the effects of marketers’ strategic decisions, especially in digital marketing contexts with large-scale data. She is also interested in examining the marketing impacts on social well-beings. Her works have appeared or are forthcoming in prestigious journals including Journal of Marketing, Manufacturing & Service Operations Management, Journal of Business Ethics, Decision Support Systems, among others. She has served as a business consultant for quite a few leading companies across industries.

Areas of research

  • Empirical Modeling
  • Digital marketing
  • Data-based consumer insights
  • Marketing impacts on social well-beings

Recent academic contributions

  • GONG, J., B. GREENWOOD, A. SONG, "An Empirical Investigation of Ridesharing and New Vehicle Purchase", Manufacturing and Service Operations Management, January 2023
    DOI : 10.1287/msom.2022.1183
  • WU, X., J. GONG, B. N. GREENWOOD, A. SONG, "The Effect of Early Electric Vehicle Subsidies on the Automobile Market", Journal of Public Policy and Marketing, January 2023, pp. 074391562211349
    DOI : 10.1177/07439156221134927
  • ZENG, F., Q. YE, Z. YANG, J. LI, A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", Journal of Business Ethics, April 2022, vol. 176, pp. 781–798
    DOI : 10.1007/s10551-020-04626-x

Article

  • GONG, J., B. GREENWOOD, A. SONG, "An Empirical Investigation of Ridesharing and New Vehicle Purchase", Manufacturing and Service Operations Management, January 2023
    DOI : 10.1287/msom.2022.1183
  • WU, X., J. GONG, B. N. GREENWOOD, A. SONG, "The Effect of Early Electric Vehicle Subsidies on the Automobile Market", Journal of Public Policy and Marketing, January 2023, pp. 074391562211349
    DOI : 10.1177/07439156221134927
  • LIU, Z., Y. HUANG, Y. HUANG, A. SONG, A. KUMAR, "How does one-sided versus two-sided customer orientation affect B2B platform's innovation: Differential effects with top management team status", Journal of Business Research, March 2022, pp. 619-632
    DOI : 10.1016/j.jbusres.2021.11.059
  • ZENG, F., Q. YE, Z. YANG, J. LI, A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", Journal of Business Ethics, April 2022, vol. 176, pp. 781–798
    DOI : 10.1007/s10551-020-04626-x
  • ZENG, F., Y. SONG, A. SONG, S. ZUO, J. YU, "The Impact of the Number of Participants and Platform Transparency on Prosumers’ Creative Performance", European Journal of Marketing, November 2022, vol. 56, no. 10, pp. 2749-2773
    DOI : 10.1108/EJM-10-2021-0825
  • YANG, S., J. PANCRAS, A. SONG, "Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position", Decision Support Systems, April 2021, vol. 143
    DOI : 10.1016/j.dss.2021.113491
  • CHI, Y., F.ZENG, M.DONG, A.SONG, "Promotion contract and prevention contract in distributor-supplier relationships", Journal of Business-to-Business Marketing, April 2020, vol. 27, no. 2, pp. 111-124
    DOI : 10.1080/1051712X.2020.1748326
  • WANG, H., M.SHEN, A.SONG, I.PHAU, "Do Up-displayed Eco-friendly Products Always Perform Better? The Moderating Role of Psychological Distance", Journal of Business Research, June 2020, vol. 114, pp. 198-212
    DOI : 10.1016/j.jbusres.2020.03.031
  • SONG, A., C. W.PHANG, S.YANG, X.LUO, "The Effectiveness of Contextual Targeting in Conjunction with Promotional Incentives", International Journal of Electronic Commerce, June 2018, vol. 22, no. 3, pp. 349-385
    DOI : 10.1080/10864415.2018.1462952
  • YANG, S., A.SONG, S.TONG, "Sustainable Retailing in the Fashion Industry: A Systematic Literature Review", Sustainability, July 2017, vol. 9, no. 7, pp. 1-19
    DOI : 10.3390/su9071266
  • YANG, S., A.SONG, S.CHEN, X.XIA, "Why are customers loyal in sharing-economy services? A relational benefits perspective", Journal of Services Marketing, February 2017, vol. 32, no. 1, pp. 48-62
    DOI : 10.1108/JSM-01-2016-0042
  • YANG, S., A.SONG, J.PANCRAS, "Matching Exactly or Semantically? an Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market", Journal of Electronic Commerce Research, February 2017, vol. 18, no. 1, pp. 32-51
  • LUO, X., M.ANDREWS, A.SONG, J.ASPARA, "Group-buying deal popularity", Journal of Marketing, March 2014, vol. 78, no. 2, pp. 20-33
    DOI : 10.1509/jm.12.0422
  • WANG, Y., A.SONG, "Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands", Journal of Global Marketing, September 2013, vol. 26, no. 4, pp. 173-187
    DOI : 10.1080/08911762.2013.804618
  • HENTSCHEL, H., J.PAN, F.FAMILY, Z.ZHANG, A.SONG, "The effect of social cues on marketing decisions", Physica A: Statistical Mechanics and Its Applications, February 2012, vol. 391, no. 4, pp. 1395-1399
    DOI : 10.1016/j.physa.2011.09.030
  • WANG, Y., S.SUN, A.SONG, "Chinese Luxury Consumers: Motivation, Attitude and Behavior", Journal of Promotion Management, July 2011, vol. 17, no. 3, pp. 345-359
    DOI : 10.1080/10496491.2011.596122

Book chapter

  • WANG, Y., S.SUN, A.SONG, "Motivation for luxury consumption: Evidence from a metroplitan city in China" in Research in Consumer Behavior., Russell W. Belk Ed., Emerald Group Publishing, pp. 161-181, 2010
    DOI : 10.1108/S0885-2111(2010)0000012009

Academic conferences

  • WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" in Academy of Management (AOM) Annual Meeting, 2019, Boston, United States
  • SONG, A., L.ZHANG, L.MA, "Organizational Influence in Online Vocational Learning" in Marketing Dynamics Conference, 2019, Maryland, United States
  • SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" in 2019 Annual Meeting, Academy of Management, 2019, Boston, United States
  • SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" in Winter Conference on Business Analytics, Winter Conference on Business Analytics, 2019, Utah, United States
  • ZHANG, L., A.SONG, P. K.KANNAN, "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors' Mobile Platform Engagement" in 40th INFORMS Marketing Science Conference, 2018, Philidelphia, United States
  • SONG, A., "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device" in 40th INFORMS Marketing Science Conference, 40th INFORMS Marketing Science Conference, 2018, Philadelphia, Pennsylvania, United States
  • SONG, A., G.XIONG, F.ZENG, X.LUO, "Customer Information Elicitation (CIE): The Impact of Privacy Assurance, Personalization and Monetary Incentives" in Winter AMA Conference, 2017, Orlando, United States
  • SONG, A., G.XIONG, C.ZHANG, X.LUO, "Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products A Field Experiment" in Winter AMA Conference, 2017, Orlando, United States
  • SONG, A., A.LEE, A.LABROO, X.LUO, "Self-Regulation and Weight Loss Goal Pursuit" in 38th Annual ISMS Marketing Science Conference, 2016, Shanghai, China
  • SONG, A., G.XIONG, C.ZHANG, X.LUO, "Romantic Appeals for Embarrassing Product Sales" in 38th Annual ISMS Marketing Science Conference, 2016, Shanghai, China
  • YANG, S., J.PANCRAS, A.SONG, "Poaching in Paid Search Advertising using Broad Match: Evidence from a Field Experiment" in ISMS Marketing Science Conference, 2015, Maryland, United States
  • SONG, A., C.LI, J.PANCRAS, "The Demonstration effect on Consumption across cities in China: Evidences from Automobile Market" in UConn CIBER Conference, 2014, Connecticut, United States

Participation at an academic or professional conference

  • WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" in 9th IMS-FIPS Workshop, 2019, Shanghai, China
  • ZHANG, L., A.SONG, L.MA, "Organizational Influence in Online Vocational Learning" in INFORMS Marketing Science Conference, 2019, Rome, Italy
  • SONG, A., "Organizational Influence in Online Vocational Learning" in JM-Tsinghua Research Development Workshop and a JM-Tsinghua Research Symposium, April, 2019, Beijing, China
  • LI, Y., Y.-L.TSAI, A.SONG, "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device?" in 40th INFORMS Marketing Science Conference, 2018, Philadelphia, United States
  • SONG, A., "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors’ Mobile Platform Engagement" in 40th INFORMS Marketing Science Conference, 2018, Philadelphia, Pennsylvania, United States
  • SONG, A., "Customer Acquisition via Big Data Analysis", Shanghai DuduDriver Information Technology Co., Ltd., 2018
  • SONG, A., "Big Data Analysis in Maternal and Baby Industry and Health Industry: The Association between Attitude and Behavior based on Multi-source Big Data", Shanghai MarcPoint Information Technology Co., Ltd., 2018
  • SONG, A., "Analysis on Professional Marketing: For Zeiss SMILE Market", Carl Zeiss (Shanghai) Co., Ltd., 2017
  • GONG, J., B.GREENWOODS, A.SONG, "Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of Ridesharing Platforms and Vehicle Purchase" in Winter Conference on Business Analytics, 2017, Utah, United States
  • SONG, A., "Yoga Market in China", Shanghai Fanzhi Cultural Development Co., Ltd., 2017

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