Marketing research seminars

The departmental research seminars aim to foster intellectual exchange and provide a platform for discussion on the latest advancements in the field of marketing.

This seminar covers all marketing-related research field and are open to all.

Contact:  Ismail Erzurumlu et Haosheng FAN, research seminar coordinators in Marketing Department.

2025-2026 Seminars

The schedule will be updated in a regular basis

• 18 Sep, 2025
• 21 Oct, 2025

2024-2025 Seminars

• Der-Wei Huang, Assist. Prof. - The Chinese University of Hong Kong - Should I Talk about Cancer? Onset Controllability and Relatedness Shape Skepticism and Sympathy toward Health Self-Disclosures in Crowdfunding
• Jiming Wu, PhD candidate - NEOMA BS - Social Identity in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media
• Micheal van der Borgh, Prof. - Copenhagen Business School- Managing the Buyer-Seller Interface Across Sales Transactions: The Role of Reciprocal Discounting
• Sundar Bharadwaj, Prof. -University of Georgia - Research Examining the Role of Marketing in Climate Action and Sustainability
• Nicholas Ind, Prof. - Kristiania University of Applied Sciences & Oriol Iglesias, Prof. - ESADE Business School - Bringing sustainability strategies to life: the role of conscientious brands
• Abhishek Borah, Assoc. Prof. – INSEAD - Assessing Consumer Visual Interest and Its Impact on Brand Premium: An Empirical Approach Using Image and Text Search Data
• Delphine Dion, Prof. - ESSEC BS - Avant-Garde Market Driving
• Maria-Carolina Zanette , Assoc. Prof. - NEOMA BS - Problematizing Authenticity through the Commoditization of Otherness
• Tianjiao Yu, Assist. Prof. - NEOMA BS - The (un)willingness to recycle stigmatized products