Territorial anchorage is at the centre of the strategic plan driving NEOMA Business School. With this in mind, the school wanted to carry out a comprehensive assessment of the financial impact of its three campuses in Rouen, Reims and Paris. From its educational, financial and business development-based impact to the school’s social involvement and its role on its regions’ image and attractiveness at local, regional and national levels, all these factors were reviewed in the BSIS (Business School Impact System) report, which showed in particular the school’s financial impact, estimated at nearly 587 million euros in France.
A detailed analysis, taking into account the special features of each territory
This analysis was performed on three regions of impact: Paris, Grand Reims metropolitan area/Grand Est Region and the Rouen Metropolitan area/Normandy Region.
The study conducted on the Paris region showed that the economic and financial impact generated in the French capital by the Paris campus of NEOMA amounts to €148m per year.
The study conducted on the Grand Reims metropolitan area and the Grand Est Region showed that:
- The financial and economic impact generated by the Reims campus in its territory amounts to €228m per year at a regional level, with the creation of 874 jobs;
- The educational impact of the school’s pedagogic mission shows that one student out of seven in the Grand Reims area attends NEOMA Business School and that the school is an education leader;
- The impact on business development includes, among other things, the creation of 41 start-ups, which have created 158 jobs over the last five years;
The study conducted on the Rouen metropolitan area and the Normandy Region showed that:
- The financial and economic impact generated by the Rouen campus in its territory amounts to €211m per year at a regional level, with the creation of 938 jobs;
- The educational impact shows that one student out of ten in the Rouen metropolitan area attends NEOMA Business School and that the school is an education leader;
- The impact on business development includes, among other things, the creation of 63 start-ups, which have created 281 jobs over the last five years;
The BSIS report also highlighted the school’s major social impact in these territories, with NEOMA accounting for 24% of students receiving aid, 285 grants distributed each year, and 460 secondary school students from the Grand Reims Region and the Rouen metropolitan area assisted by NEOMA students in their pursuit of higher education. “Our territorial anchoring is at the heart of our DNA, and the BSIS report was an opportunity for us to perform a tangible assessment of it,” Delphine Manceau, dean of NEOMA Business School, said.
Other factors were also the focus of the detailed analysis found in the BSIS report, including:
- The impact of the school’s activity in the regional ecosystem (through the school’s involvement in different economic and academic networks within the region)
- The impact on the region’s image (participation in actions that promote the city, visibility in regional, national and international media, etc.)
- The impact of the school’s intellectual production on its territories (through its research programmes and institutes)
Measuring the school’s contribution to its environment’s development and influence
The BSIS report is carried out by independent experts appointed by two national and international academic bodies: the FNEGE (French National Foundation for Business Management) and the EFMD (European Foundation for Management Development), which grants in particular the EQUIS international accreditation. It aims to determine the impact of a school on its environment, covering both the city and the region it’s located in. “It is not simply a matter of evaluating direct, financial impacts,” Delphine Manceau said, “It is also used to identify all of the activities created or influenced by the school that contribute to the development of its environment. NEOMA wants to continue with its development by reviewing its actions’ usefulness and value. This is called impact and we are very proud to contribute to the economic development of our territories in France and abroad”.